Shokuto Kobo Holds Thypoch Summer Sale, Offering Eligible Lenses at Limited-Time Special Prices

Shokuto Kobo Co., Ltd. will hold the 'Thypoch Summer Sale' starting from 10:00 on Monday, June 15, 2026, through Friday, July 31, 2026, offering eligible products from the lens brand 'Thypoch' at special promotional prices.

During the sale period, targeted products will be available at special prices of up to 20% off their regular retail prices.

With summer arriving, there are more opportunities to go out with a camera, such as snapshot photography during travels or portrait shooting leveraging light. This sale is an opportunity to try out Thypoch lenses, which combine a classical appearance and operation feel with rendering performance suitable for modern shooting environments, at an affordable price.

Sale Period

June 15, 2026 (Mon) 10:00 – July 31, 2026 (Fri)

Sale Details

Target Thypoch products will be sold at up to 20% off their regular retail prices.

Target Stores

- Shokuto Kobo Online Store - Shokuto Kobo Rakuten Market Store - Shokuto Kobo Yahoo! Store - Amazon Shokuto Kobo Store

*Selling prices, point acquisition conditions, and stock status may vary depending on the store.

Examples of Products Eligible for the Sale

- Thypoch Simera 75mm f/1.4 ASPH. Leica M Mount (Black / Silver) A medium telephoto lens featuring a bright maximum aperture of F1.4 and smooth bokeh. It concentrates advanced optical design into a compact barrel, achieving excellent sharpness and contrast even at wide-open aperture. It delivers three-dimensional rendering that strikingly highlights the subject. Regular Retail Price: 115,200 yen (tax included) Sale Price: 105,200 yen (tax included)

- Thypoch Eureka 50mm f/2 Leica M Mount (Aluminum Barrel / Brass Barrel) A standard lens combining a classical design reminiscent of 1950s collapsible lenses with modern rendering performance. Its compact and portable barrel contains natural color reproduction, vivid rendering, and three-dimensional expression. Smooth bokeh can also be enjoyed. Regular Retail Price (Aluminum Barrel): 106,200 yen (tax included) Regular Retail Price (Brass Barrel): 154,800 yen (tax included) Sale Price (Aluminum Barrel): 86,200 yen (tax included) Sale Price (Brass Barrel): 138,800 yen (tax included)

- Thypoch Positive Lock Adapter TP-MPLAE (Leica M Mount Lens to Sony E Mount Adapter) A mount adapter designed for more stable operation of Leica M mount lenses. The positive lock mechanism secures the lens firmly, suppressing wobble during operation. It also features a drop-prevention mechanism, making it highly versatile for both still photography and video recording. Regular Retail Price: 39,600 yen (tax included) Sale Price: 34,600 yen (tax included)

*The above are examples of eligible products. *Please check the respective sales pages for sale items, prices, and stock status. *Sales may end as soon as stock runs out.

About Demo Units Available for Testing

Demo units for selected lenses are available at the following retailers. If you wish to see the actual lenses, you can try them out at each store. *Exhibition status may change. Please contact each store before visiting. - Camera no Obayashi - Lemon Sha Ginza Church Store

About Thypoch

Thypoch was introduced in 2023 as a new brand from a Shenzhen-based cine lens manufacturer in China. The brand name is derived from Old English, where 'thy' means 'your' and 'epoch' means 'era', reflecting the brand's wish to stand by your era. Currently, it develops the 'Simera' series, focusing on high-performance M-mount lenses, and the 'Eureka' series, which revives lenses from the good old days.

For intro pages summarizing the characteristics of each series, please check the links below. - Thypoch Brand Introduction Page

Get a Lens to Enjoy Summer Photography at a Special Price

Summer is a season with more opportunities to take out a camera, such as snapshot photography during travels, city walks, or shooting casual everyday scenes. In this 'Thypoch Summer Sale', target lenses will be available at special, limited-time prices. Whether you have been curious about Thypoch products or want to enjoy a different rendering style and manual focus experience, please take this opportunity to consider purchasing.

Sale Starts June 15 at 10:00

Shokuto Kobo Co., Ltd. Camera and Photography Enjoyment