Google Maps, Instagram, generative AI — the 'optimization' of information has advanced. But did you encounter that 'shop' that remains in your life through them?

Now that search engines, UGC, and generative AI are central to information behavior, we ask one question:

"In a world recommended by algorithms, who do people trust to choose restaurants?"

KSB Setonaikai Broadcasting will host an open innovation internship in August and September 2026 to explore this question with external knowledge. Targeting students and working professionals interested in marketing, data science, service design, and UI/UX, this 4-day PBL-style program challenges participants to 'redesign the value of local media.'

For those who want to face these questions:

Are "highly rated shops" really the same as "memorable shops"? Have restaurants gone from 'local shops' to 'search results'? Are viral shops the same as shops needed by the community?

Program Features:

Starting with SWOT analysis of Google Maps, Hotpepper, TikTok/Instagram, field interviews with local restaurant owners, input sessions by digital marketing experts, and a pitch presentation using value proposition sheets and hand-drawn mockups. This is not a lecture; it is a hands-on program set in the city of Takamatsu, solving real-world challenges.

Overview:

1st Session: August 4 (Tue) – August 7 (Fri), 2026 / Application deadline: July 6 (Mon) 2nd Session: September 15 (Tue) – September 18 (Fri), 2026 / Application deadline: August 18 (Tue) Venue: KSB Takamatsu Main Office Annex, make SPACE (Takamatsu, Kagawa Prefecture) Capacity: About 12 per session (essay screening) Target: University students and working professionals interested in the theme Fee: Free (transportation and accommodation provided per company policy, partial meal costs covered)

Application & Details:

Please check the LP below for program details and entry. A PDF release summarizing the program is also available.

LP: https://www.ksb.co.jp/company/recruit/entry/internship/2026/

What is Park KSB?

A co-creation space where regional challenges are solved by bringing together the 'knowledge, expertise, and relationships' of the KSB Group and local people. In these uncertain times, it is a challenge to maximize the potential of the region and oneself, pushing society in a better direction.

[Company Overview] Company name: Setonaikai Broadcasting Co., Ltd. (KSB)

Location: 2-1-43 Uenomachi, Takamatsu, Kagawa Prefecture

Business: Television broadcasting and digital media

Broadcast area: Kagawa and Okayama Prefectures

[Inquiries]

KSB Setonaikai Broadcasting, Management Unit

087-864-5555

E-mail: saiyou@ksb.co.jp

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  • Source: PR TIMES
  • Category: Event
  • Products / services: Park KSB