Providing 'Imperfect' Goods at 50% OFF or Free: New E-commerce Site to Reduce Pet Food Loss and Support Animal Rescue

Genkichi Shoten, based in Tochigi City, Tochigi Prefecture, which supports animal rescue activities, will open the 'Genkichi Shoten Support Store' on May 30, 2026, to provide supplies to rescue activists nationwide at supportive prices.

This store is a socially contributing e-commerce service aimed at supporting rescue organizations burdened by rising prices, while also reducing the thousands of tons of pet food loss generated annually.

Focusing on essentials such as cat litter, pet sheets, and food, the store provides 'imperfect' items (with damaged packaging, nearing expiry, or excess inventory) at discounts of 50% or more, and sometimes free of charge, putting goods that would have been discarded to use for animal rescue activities.

■ About Genkichi Shoten Support Store
- An e-commerce store exclusively for animal rescue activists nationwide.
- Provides essentials like cat litter, pet sheets, and food at supportive prices.
- Sells 'imperfect' items (damaged packaging, nearing expiry) at low costs.
- A socially contributing model aimed at reducing pet food loss.
- Plans to add sponsorship goods from manufacturers and wholesalers sequentially.
- Registration is free and available after screening.

■ Background of Opening
In Japan, large amounts of pet food are discarded due to reasons such as expiration dates and package damage, even though they are still usable. Meanwhile, rescue organizations are struggling to secure consumables such as cat litter, sheets, and food due to rising prices.

Genkichi Shoten has built a system that connects these 'discarded goods' with the 'rescue organizations that need them,' simultaneously realizing pet food loss reduction and support for rescue activities.

■ Future Developments
- Expansion of support supplies through manufacturer sponsorship.
- Regular delivery service for rescue organizations.
- Introduction of donation-based products and support programs.
- Visualization of pet food loss reduction (publicizing annual reduction amounts).

■ Representative Comment
'To provide goods that would be discarded to the rescue organizations that need them. I launched this support store with the hope of reducing pet food loss while lightening the burden on rescue activists as much as possible.'

■ Genkichi Shoten Support Store Overview
- Opening date: May 30, 2026
- Target: Animal rescue activists nationwide
- Registration: Free (requires screening)
- URL: https://genkichi-support.com/

■ Contact Information
Genkichi Co., Ltd.
Contact: Hisaaki Kawashima
Email: genkichicorp@gmail.com
Address: 2336-13 Tsuga-machi Ienaka, Tochigi City, Tochigi Prefecture