"Hidden Personal Spending from Spouse": About Half of Married Men and About 30% of Married Women Say 'Yes'!

Key facts

  • "Hidden Personal Spending from Spouse": About Half of Married Men and About 30% of Married Women Say 'Yes'!
  • JUNO, a wedding dress shop operated by Fuchigami Fines Co., Ltd., conducted a survey on hidden spending between spouses targeting 440 married men and women in their 20s to 50s. Results show about 40% said wives manage household finances, over 40% have hidden spending from their spouse (48.2% of men, 32.1% of women), over 60% believe适度 secrecy is necessary for marital harmony, and over 70% are satisfied with their marriage. Survey period: May 14-15, 2026.
  • Source: PR Times
  • Date: June 4, 2026

Direct answer

JUNO, a wedding dress shop operated by Fuchigami Fines Co., Ltd., conducted a survey on hidden spending between spouses targeting 440 married men and women in their 20s to 50s. Results show about 40% said wives manage household finances, over 40% have hidden spending from their spouse (48.2% of men, 32.1% of women), over 60% believe适度 secrecy is necessary for marital harmony, and over 70% are satisfied with their marriage. Survey period: May 14-15, 2026.

Citation
"Hidden Personal Spending from Spouse": About Half of Married Men and About 30% of Married Women Say 'Yes'! (June 4, 2026), PR Times
Source
PR Times
Date
June 4, 2026
JUNO, a wedding dress shop operated by Fuchigami Fines Co., Ltd., conducted a survey on hidden spending between spouses targeting 440 married men and women in their 20s to 50s. Results show about 40% said wives manage household finances, over 40% have hidden spending from their spouse (48.2% of men, 32.1% of women), over 60% believe适度 secrecy is necessary for marital harmony, and over 70% are satisfied with their marriage. Survey period: May 14-15, 2026.
調査NQ 0/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 4, 2026 at 00:00
  • 🔍 Collected: June 3, 2026 at 15:21
  • 🤖 AI Analyzed: June 6, 2026 at 23:28 (80h 7m after Collected)
JUNO, a wedding dress shop operated by Fuchigami Fines Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director: Yoshinobu Fuchigami), conducted a survey on the actual state of hidden spending between spouses, targeting married men and women in their 20s to 50s. This survey revealed the realities of hidden spending by gender among married individuals in their 20s to 50s, as well as their values regarding personal spending for marital harmony. Against the backdrop of prolonged inflation and the establishment of dual-income households, interest in household financial management and personal spending between spouses is increasing. While transparency and sharing of household finances are sought from the perspective of protecting one's livelihood, sharing everything can sometimes create stress in the marital relationship when balancing it with personal spending freedom. However, although general information on household income and control of finances exists, there is a lack of data showing the real situation of how married men and women in their 20s to 50s, who practice household financial management, perceive 'moderate secrets' like hidden spending and how this relates to marital satisfaction. Therefore, Fuchigami Fines Co., Ltd. conducted this survey. - Approximately 40% of married men and women in their 20s to 50s reported that the wife primarily manages the household finances. - Over 40% of married men and women in their 20s to 50s reported having personal expenses hidden from their spouse. - Over 60% of married men and women in their 20s to 50s believe that having moderate secrets regarding personal expenses is necessary to maintain a harmonious marital relationship. - Over 70% of married men and women in their 20s to 50s reported being satisfied with their current married life. Survey Period: May 14-15, 2026 Survey Method: Internet survey Survey Target: Married men and women in their 20s to 50s Number of Respondents: 440 Monitor Provider: RC Research Data *Percentages are rounded to the second decimal place, so totals may not equal 100.0%. Approximately 40% of married men and women in their 20s to 50s reported that the wife primarily manages the household finances. First, regarding the question 'Who primarily manages the household finances?', the top answer was 'Wife' at 39.6%, followed by 'Husband' at 25.9%, and 'Shared between spouses' at 20.2%. This shows that about 40% of married individuals in their 20s to 50s reported that the wife is the main manager of household finances. Over 40% of married men and women in their 20s to 50s reported having personal expenses hidden from their spouse. Next, regarding the question 'How much personal spending do you hide from your spouse per month?', the top answer was 'No hidden spending (0 yen)' at 59.8%, followed by 'Less than 10,000 yen' at 12.1%, and '10,000 yen to less than 30,000 yen' at 10.7%. The total percentage of responses from 'Less than 10,000 yen' to '100,000 yen or more' was 40.2%, revealing that over 40% of married individuals in their 20s to 50s have some degree of hidden personal spending from their spouse. By gender, the total for men was 48.2% and for women was 32.1%, indicating that men are more likely to have hidden spending. Looking at specific amounts, the most common range for men was '10,000 yen to less than 30,000 yen' (14.9%), and for women was 'Less than 10,000 yen' (13.3%), showing a difference in the amount of hidden spending between genders. Over 60% of married men and women in their 20s to 50s believe that having moderate secrets regarding personal expenses is necessary to maintain a harmonious marital relationship. Next, regarding the question 'Do you think it is necessary to have moderate secrets about personal spending to maintain a harmonious marital relationship?', the top answer was 'Somewhat necessary' at 34.8%, followed by 'Necessary' at 26.8%, and 'Somewhat unnecessary' at 22.5%. The combined percentage of 'Necessary' and 'Somewhat necessary' was 61.6%, indicating that over 60% of married individuals in their 20s to 50s believe, to varying degrees, that moderate secrets about personal spending are necessary for marital harmony. By gender, the combined percentage was around 60% for both men and women, showing no significant difference. Over 70% of married men and women in their 20s to 50s reported being satisfied with their current married life. Finally, regarding the question 'How satisfied are you with your current married life?', the top answer was 'Somewhat satisfied' at 36.6%, followed by 'Satisfied' at 35.5%, and 'Somewhat dissatisfied' at 19.1%. The combined percentage of 'Satisfied' and 'Somewhat satisfied' was 72.1%, revealing that over 70% of married individuals in their 20s to 50s are, to varying degrees, satisfied with their current married life. By gender, the combined percentage was 72.0% for both men and women, showing no difference. This survey revealed that approximately 40% of married men and women in their 20s to 50s reported that the wife primarily manages household finances, and over 40% reported having personal expenses hidden from their spouse. It also found that over 60% believe moderate secrets about personal spending are necessary for marital harmony, and over 70% are satisfied with their current marriage. The survey clarified that many couples positively view 'moderate secrets' regarding personal spending as a way to build a harmonious relationship. Based on these results, Fuchigami Fines, which operates the wedding dress shop 'JUNO', places the utmost importance on enriching not only the most brilliant wedding day of one's life but also the couple's life that follows. In the modern wedding industry with diversifying values, JUNO continues to empathize with couples and propose the best dresses and styling for their special day. Fuchigami Fines Co., Ltd. Merchandising & Quality Control Office, PR Motomi Yoshimura Joined the company as a new graduate in 2015. After working on the front lines as a dress coordinator, supporting many brides, she moved to the product planning and MD department, where she was involved in brand building based on customer insights and trend analysis. Currently, she is in charge of PR, leveraging customer needs gained from the field and the strategic thinking cultivated in planning. She formulates effective PR strategies based on deep insights into the wedding industry. By disseminating information centered on the brand's vision and story, she is practically promoting media exposure and enhancing brand image.

FAQ

What was the purpose of this survey?

To clarify the actual state of hidden spending among married men and women in their 20s-50s and its relationship with marital satisfaction.

Who were the survey respondents?

440 married men and women in their 20s to 50s.

What is the average amount of hidden spending?

The average amount was not disclosed, but the most common range was 10,000-30,000 yen for men and under 10,000 yen for women.

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