Namiya Forms Strategic Alliance with SemiLattice, Launches Overseas Expansion Business 'Global Market Design'

Namiya Inc. (Headquarters: Meguro-ku, Tokyo; Representative Directors: Takumi Sugawara / Shinichi Morimoto; hereinafter 'Namiya') has formed a strategic alliance with SemiLattice LLC (hereinafter 'SemiLattice'), a global community company, to launch its overseas expansion business, 'Global Market Design.'

Through this partnership, Namiya will independently handle the adaptation of Japanese products to local markets, from sales channel development to direct sales, and achieve end-to-end revenue generation in the local market. By taking on the role of generating sales themselves, rather than just providing strategies, Namiya will demonstrate the effectiveness of this approach and return the practical knowledge gained to partner companies.

As the first initiative, Namiya will commence a business for sourcing and selling Japanese matcha in London, UK. Through wholesale distribution to multiple cafes and restaurants in London, the company is actively expanding the presence of Japanese matcha in the local market.

Background of Implementation

Namiya has, until now, supported business growth by 'updating the meaning and communication' of companies and products using PR thinking.

As the Japanese market shrinks due to the declining birthrate, overseas expansion is becoming increasingly important for many companies. However, the difficulty of generating sales and establishing a sustainable business locally after expanding overseas remains high.

In response to these challenges, we believe that our approach of 'updating meaning and communication,' which we have practiced in Japan, can also be applied to generating sales and business growth overseas.

To verify its effectiveness not through theoretical strategies but through practical implementation, and to return this know-how, we are undertaking local business development ourselves.

Moving forward, we will expand transactions within the UK and, in the future, aim to expand into Europe, North America, and Asia, as well as broaden our range of products. Concurrently, we will promote collaboration with Japanese startups and SMEs considering overseas expansion, and fully initiate support for sales channel development through 'Global Market Design.'

Implementation Structure through Strategic Alliance with SemiLattice

SemiLattice is a global community company with a network of approximately 3,800 people in 54 countries.

Leveraging the strengths and expertise of its members, SemiLattice has promoted various projects in overseas markets, such as planning and executing Japanese taiko drum performances in London, and providing public relations support for a Japanese culture promotion project at the 'UK Ekiden' held in the UK. Furthermore, through PR and branding support and business commercialization support for Japanese companies expanding overseas, SemiLattice has accumulated expertise in project promotion and team building in a global environment.

Through this partnership, Namiya's strategic design capabilities will be integrated with SemiLattice's global network and human resource base to build an execution system in overseas markets. Appropriate personnel will be selected for each project and organized into local teams. By flexibly forming teams according to market characteristics and phases, the accuracy and speed of strategy execution will be enhanced.

This partnership is not merely a collaboration but a joint promotion of business creation in overseas markets, aiming to build a new model that resolves the traditional challenges of 'human resources' and 'execution' in overseas expansion.

Representative Comments

Comment from Takumi Sugawara, Representative Director, Namiya Inc.

'In the coming era, I believe it is essential for more Japanese companies to build sales channels overseas and earn foreign currency. To achieve this, it is necessary to challenge locally, iterate through PDCA cycles, accumulate trial-and-error experiences, and return that process as knowledge. We will first undertake this challenge ourselves and generate know-how that can be returned to the overseas expansion and growth of Japanese companies.'

Comment from Kaoru Kamata, Representative, SemiLattice LLC

'When building businesses across borders, I believe what is fundamentally important is not just 'strategy' but 'who you do it with.' Through SemiLattice's network and human resources, we will build functional local teams and accompany them through execution, presenting new options for Japanese companies' overseas expansion.'

About SemiLattice LLC

A global community company with the vision of 'connecting people and creating opportunities for challenges based on the strengths and excitement of Japanese people worldwide.' It has a network of approximately 3,800 people in 54 countries and consistently supports self-realization, the launch of co-creation projects, and business promotion in collaboration with companies.

Location: Online (Japan, UK, France, Norway, USA, Hong Kong, Jakarta, etc.) CEO: Kaoru Kamata URL: https://semilatticeworld.com/about

About Namiya Inc.

With the mission of 'Moving the world, creating waves,' Namiya aims to 'update the meaning and communication' of companies and products.