Jichiro Limited Edition "Lemon Tea Baum" and "Lemonade Baum" for East and West Areas to be Released on July 3 (Fri)

Jichiro Co., Ltd. (Headquarters: Hamamatsu City, Shizuoka Prefecture) is pleased to announce the limited-time release of "Lemon Tea Baum" and "Lemonade Baum," offering distinct flavors for the East and West areas, starting July 3, 2026.

These limited-edition products, available only in their respective regions, are designed to coincide with the season when travel and visits home increase, such as summer vacation and Obon holidays.

The common theme is "Lemon x Cold Drink," delivering a refreshing summer taste and a special touch that makes them easy to choose as souvenirs for travel destinations or gifts for returning home.

East Area Limited "Lemon Tea Baum"

-- A deep lemon tea flavor encountered in the East --

This lemon baum features a glaze made with Japanese black tea from Kanagawa Prefecture, infused with the rich aroma of tea.

The dough is also layered with tea flavor, creating a profound taste with the richness and subtle astringency of black tea.

It is an elegant lemon tea-flavored baumkuchen that you will want to savor slowly.

West Area Limited "Lemonade Baum"

-- A refreshing lemonade encountered in the West --

The glaze is adorned with lemon peel, adding a pleasant hint of bitterness.

Furthermore, the dough, layered with the aromas of lime and sudachi, enhances the refreshing citrus flavor.

It is a flavor with a light acidity and aroma that is easy to enjoy, even in the hot season.

Each package features illustrations of famous landmarks from the prefecture of its sales area.

[Product Overview]

Product Name: Lemon Tea Baum (East Area Limited)

Price: 2,100 yen (tax included)

Sales Period: July 3, 2026 (Fri) - Late August (scheduled) *Sales will end once supplies are depleted.

Sales Locations: Atre Ebisu Store / Kichijoji Parco Store / Lumine Shinjuku Store /

LaLaport Yokohama Store / Lazona Kawasaki Plaza Store / Joinus Store /

Lumine Omiya Store / S-PAL Sendai Store / Lumine Tachikawa Store /

Ofuna Lumine Wing Store / EATo LUMINE Shinjuku Store /

ecute EDITION Shibuya Store / KITTE Marunouchi Store /

ecute Ueno Store / Oimachi Trucks Store

Product Name: Lemonade Baum (West Area Limited)

Price: 2,100 yen (tax included)

Sales Period: July 3, 2026 (Fri) - Late August (scheduled) *Sales will end once supplies are depleted.

Sales Locations: Shizuoka Parco Store / Daibata Main Store / Kakegawa Store / JR Hakata City Store /

LaLaport Nagoya Minato AQULS Store / Tokuju Store / Hirakata T-SITE Store /

Tennoji Mio Store / LaLaport EXPOCITY Store / Grand Front Osaka Store /

Nishinomiya Gardens Store / Entetsu Department Store / Nakata Store / Matsuzakaya Nagoya Store /

Daimaru Kyoto Store / Minamoa Hiroshima Store / Daimaru Fukuoka Tenjin Store

*Please note that product specifications are subject to change without notice.

<About Jichiro>

Under the concept of "Layering Happiness," we deliver sweets, including baumkuchen. We believe that deliciousness is experienced through the five senses and create sweets that focus on the "deliciousness felt by the heart" of our customers.

[Company Profile]

Company Name: Jichiro Co., Ltd.

Headquarters Location: 169 Maruzuka, Chuo-ku, Hamamatsu City, Shizuoka Prefecture

Phone Number: 053-461-8150

Capital: 12 million yen

Business Activities: Manufacturing and sales of Western confectionery and gifts

Official Website: https://jiichiro.com/