[Rakuten Eagles] "TOHOKU SMILE ACTION" Bringing smiles to children through the power of sports! Implementing "School Visits", "Baseball Classes", "Future School", and "Game Invitations"

Rakuten Baseball, Inc. operates the "Tohoku Rakuten Golden Eagles," which was born in the Japanese professional baseball world for the first time in 50 years. Together with the fans in Tohoku, we achieved the league championship and became the best in Japan in 2013. The home ground, Rakuten Mobile Park Miyagi, realized Japan's first "completely cashless stadium," ahead of professional sports worldwide. Since then, it has continued to evolve daily as a ballpark that Tohoku boasts to the world, such as introducing "dynamic pricing" and installing a Ferris wheel in the stadium.