[Over 10kg Total] Up to 40,000 Yen Free! 'Unagiri Challenge 2026' Returns in Tokyo and Osaka
Key facts
- [Over 10kg Total] Up to 40,000 Yen Free! 'Unagiri Challenge 2026' Returns in Tokyo and Osaka
- Tokyo Unajiro Co., Ltd. will hold its 'Unagiri Challenge 2026' featuring its signature product, 'Unagiri,' simultaneously at its Kagurazaka (Tokyo) and Izumiotsu (Osaka) branches starting June 2026. Participants can choose from three courses (30, 50, or 100 pieces), with a full refund of the entry fee for those who finish their meal. Unfinished pieces are individually wrapped and can be taken home, making it an accessible challenge for all.
- Source: PR Times
- Date: June 4, 2026
Direct answer
Tokyo Unajiro Co., Ltd. will hold its 'Unagiri Challenge 2026' featuring its signature product, 'Unagiri,' simultaneously at its Kagurazaka (Tokyo) and Izumiotsu (Osaka) branches starting June 2026. Participants can choose from three courses (30, 50, or 100 pieces), with a full refund of the entry fee for those who finish their meal. Unfinished pieces are individually wrapped and can be taken home, making it an accessible challenge for all.
- Citation
- [Over 10kg Total] Up to 40,000 Yen Free! 'Unagiri Challenge 2026' Returns in Tokyo and Osaka (June 4, 2026), PR Times
- Source
- PR Times
- Date
- June 4, 2026
Tokyo Unajiro Co., Ltd. will hold its 'Unagiri Challenge 2026' featuring its signature product, 'Unagiri,' simultaneously at its Kagurazaka (Tokyo) and Izumiotsu (Osaka) branches starting June 2026. Participants can choose from three courses (30, 50, or 100 pieces), with a full refund of the entry fee for those who finish their meal. Unfinished pieces are individually wrapped and can be taken home, making it an accessible challenge for all.
📋 Article Processing Timeline
- 📰 Published: June 4, 2026 at 22:39
- 🔍 Collected: June 4, 2026 at 13:55
- 🤖 AI Analyzed: June 4, 2026 at 14:15 (20 min after Collected)
Tokyo Unajiro Co., Ltd. (HQ: Shinjuku, Tokyo; Representative: Kazutoshi Yoshida) announced the return of the 'Unagiri Challenge 2026,' a competitive eating event featuring its signature 'Unagiri' (eel rice balls), to be held simultaneously at the Kagurazaka and Izumiotsu locations.
Known for their pop-up stalls at Ginza Mitsukoshi and a permanent shop at Tokyo Dome City LaQua, 'Unagiri' is the flagship product of the brand.
Following last year's success, the 'Unagiri Challenge' is back and expanding to a dual-city format.
Those who finish their challenge are eligible for a free entry fee.
Furthermore, any pieces left unfinished are individually wrapped and can be taken home.
This event is designed for competitive eaters, families, and friends to enjoy together.
■ Unagiri Challenge 2026
[Beginner]
30 pieces challenge
Time limit: 30 minutes
Fee: 12,000 yen (incl. tax)
Reward: Entry fee waived
[Intermediate]
50 pieces challenge
Time limit: 40 minutes
Fee: 20,000 yen (incl. tax)
Reward: Entry fee waived
[Final Trial]
100 pieces challenge
Time limit: 90 minutes
Fee: 40,000 yen (incl. tax)
Reward: Entry fee waived
■ No Worries About Leftovers
Since every 'Unagiri' is individually wrapped, leftovers can be taken home. Unlike typical food challenges, even those unsure of finishing can participate with peace of mind.
■ A Variety of Flavors
The 30 and 50-piece challenges offer 3 types of Unagiri, while the 100-piece challenge features 6 types. A key feature is the ability to enjoy various flavors while competing.
■ Over 10kg in Total Weight
Following a successful run last year, the event returns larger than ever. The final trial involves over 10kg of food. We invite competitive eaters, YouTubers, influencers, and media members nationwide to take part.
■ Schedule
Starting from June 2026 (End date TBD).
Reservations required at least one day in advance.
■ Venues
Unajiro Kagurazaka: 11-6 Nishigoken-cho, Shinjuku, Tokyo. TEL: 03-6820-3194. Hours: 11:00-18:00.
Unajiro Izumiotsu Main Store: 10-27 Shinonome-cho, Izumiotsu, Osaka. TEL: 090-9217-5069. Hours: 11:00-21:00.
■ About Unajiro
'The world's most creative unagi restaurant,' Unajiro offers new ways to enjoy eel. Besides 'Unagiri,' they develop gift-ready products and operate the private-invitation-only eel shabu-shabu restaurant 'Unajiro Kagurazaka UTSUROHI.'
Known for their pop-up stalls at Ginza Mitsukoshi and a permanent shop at Tokyo Dome City LaQua, 'Unagiri' is the flagship product of the brand.
Following last year's success, the 'Unagiri Challenge' is back and expanding to a dual-city format.
Those who finish their challenge are eligible for a free entry fee.
Furthermore, any pieces left unfinished are individually wrapped and can be taken home.
This event is designed for competitive eaters, families, and friends to enjoy together.
■ Unagiri Challenge 2026
[Beginner]
30 pieces challenge
Time limit: 30 minutes
Fee: 12,000 yen (incl. tax)
Reward: Entry fee waived
[Intermediate]
50 pieces challenge
Time limit: 40 minutes
Fee: 20,000 yen (incl. tax)
Reward: Entry fee waived
[Final Trial]
100 pieces challenge
Time limit: 90 minutes
Fee: 40,000 yen (incl. tax)
Reward: Entry fee waived
■ No Worries About Leftovers
Since every 'Unagiri' is individually wrapped, leftovers can be taken home. Unlike typical food challenges, even those unsure of finishing can participate with peace of mind.
■ A Variety of Flavors
The 30 and 50-piece challenges offer 3 types of Unagiri, while the 100-piece challenge features 6 types. A key feature is the ability to enjoy various flavors while competing.
■ Over 10kg in Total Weight
Following a successful run last year, the event returns larger than ever. The final trial involves over 10kg of food. We invite competitive eaters, YouTubers, influencers, and media members nationwide to take part.
■ Schedule
Starting from June 2026 (End date TBD).
Reservations required at least one day in advance.
■ Venues
Unajiro Kagurazaka: 11-6 Nishigoken-cho, Shinjuku, Tokyo. TEL: 03-6820-3194. Hours: 11:00-18:00.
Unajiro Izumiotsu Main Store: 10-27 Shinonome-cho, Izumiotsu, Osaka. TEL: 090-9217-5069. Hours: 11:00-21:00.
■ About Unajiro
'The world's most creative unagi restaurant,' Unajiro offers new ways to enjoy eel. Besides 'Unagiri,' they develop gift-ready products and operate the private-invitation-only eel shabu-shabu restaurant 'Unajiro Kagurazaka UTSUROHI.'
FAQ
Where will the Unagiri Challenge 2026 be held?
It will be held simultaneously at two locations: Unajiro Kanda in Shinjuku, Tokyo, and Unagi no Unajiro Izumisano Main Store in Izumisano, Osaka.
What types of courses are available for the challenge?
There are three courses: Beginner (30 pieces in 30 minutes), Intermediate (50 pieces in 40 minutes), and Final Trial (100 pieces in 90 minutes).
What happens to the leftover pieces if you cannot finish them?
The unagi pieces are individually wrapped, so you can take home any leftovers after the challenge.
Is a reservation required to participate?
Yes, reservations are required and must be made by the day before the event.
What is the total weight of the Final Trial (100 pieces challenge)?
The total weight of the Final Trial, which is the 100 pieces challenge, exceeds 10 kg.