Boosting Family Participation to Over 50%! New 'Family Photo Contest' Service Launched to Solve Unit Price Challenges in Furisode Photoshoots, Running Jan-Dec 2026
To address the issue of family participation in Furisode pre-coming-of-age photoshoots lingering at around 30%, Tokyo Pro Color Lab Co., Ltd. is holding a 'Family Photo Contest' in fiscal year 2026. This new initiative positions the photoshoot as a 'commemorative event for the whole family,' aiming to increase participation to over 50%. A pilot program has already confirmed an increase in both participation and sales, as the company seeks to achieve both customer satisfaction and business growth.
📋 Article Processing Timeline
- 📰 Published: May 18, 2026 at 18:30
- 🔍 Collected: May 18, 2026 at 10:01
- 🤖 AI Analyzed: May 18, 2026 at 22:54 (12h 52m after Collected)
For advance notice - Flyer ① For advance notice - Flyer ② [Background of the Event (Offering)] Until now, commemorative photography was generally thought of as 'wearing a kimono or special attire to preserve a memory in a photo.' However, there is a belief that the true purpose of coming-of-age ceremonies and pre-shoots should not just be a photoshoot, but a 'commemorative event for the entire family to celebrate a milestone in parenting.' The reality was that the rate of 'the entire family participating in the photo' for Furisode commemorative pictures remained at about 30%. While our company wanted to increase this family photo participation rate to over 50%, a long-standing challenge was the lack of an 'effective way to guide' or 'create an opportunity' to naturally encourage customer participation. Therefore, we planned the 'Family Photo Contest' as a new approach for families to enjoy participating in the photoshoot together. We also believe that having the whole family participate increases satisfaction, which in turn leads to higher sales. However, it is important to present this not primarily as a sales-driven initiative, but as a 'project to further enhance the value of the family's commemorative day.' In a preliminary trial, having the purpose of a contest significantly increased customer participation. Furthermore, more families prepared by bringing their own items and being more conscious of the family photo, which resulted in a significant outcome of increased sales. Leveraging this definite response and know-how, we have decided to launch the 'Family Photo Contest' anew to allow more families to experience the 'joy of creating memories together.' Turning 'Refusals' into 'Participation' with On-site Flyers On the day of the photoshoot, we distribute flyers and talk to customers in the store. By presenting the casual purpose of 'entering a contest,' many customers who had previously declined a family photo during the advance notice decide to participate on the spot. [Company Profile] Company Name: Tokyo Pro Color Lab Co., Ltd. Representative Director: Shigeru Saito Location: 4-27-10 Taito, Taito-ku, Tokyo 110-0016 Business: Furisode Photography Business Corporate Site: https://revo-group.jp/ [Contact for this matter] Tokyo Pro Color Lab Co., Ltd. PR Representative: Sales Department, Kitamura TEL: 03-3835-0285 Email: kitamura@to-pro.com