100% of French Respondents Want to Try Japanese Fermented Beauty: Potential of 'J-Beauty' Revealed at Paris Pop-Up
Mirai Co., Ltd. held a pop-up event for its fermented beauty brand 'I'm PINCH' in Paris in May 2026. A survey of 15 local women revealed that 100% were interested in Japanese fermented beauty, valuing 'ingredient quality' and 'fermentation technology' even more than 'gentleness on the skin.'
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 22:50
- 🔍 Collected: June 1, 2026 at 14:05
- 🤖 AI Analyzed: June 1, 2026 at 14:08 (2 min after Collected)
Mirai Beauty Science Research Institute, operated by Mirai Co., Ltd. (Headquarters: Nagoya, Aichi; Representative Director: Toshiharu Yamaguchi), held a pop-up event for the fermented beauty brand 'I'm PINCH' in the 3rd arrondissement of Paris, France, on May 15, 2026. How will Japanese 'fermented beauty' be received in France, a country that values 'natural beauty'? The 'I'm PINCH' pop-up in Paris provided a space to experience Japan's unique 'fermented beauty' in person. To explore how this approach, which proposes 'gentle care,' is perceived locally, a survey was conducted among French women. The results showed that 100% of visitors answered, 'I want to try Japanese fermented beauty.' It became clear that there is extremely high interest and trust in 'ingredient quality' and 'fermentation technology,' even more so than 'gentleness on the skin.'
FAQ
What is J-Beauty?
It is a skincare philosophy from Japan focusing on gentle care and traditional fermentation.