Brand with 4.48 Million Units Sold Launches New 'Cleansing with Serum' Category: 'I'm PINCH' Introduces Pore Serum Cleansing
Mirai Co., Ltd. will launch 'Pore Serum Cleansing' on June 5, 2026, under the fermented beauty brand 'I'm PINCH.' Containing 98.6% beauty ingredients, it utilizes fermented oil to dissolve pore impurities.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 22:50
- 🔍 Collected: May 26, 2026 at 14:31
- 🤖 AI Analyzed: May 26, 2026 at 14:38 (6 min after Collected)
## Brand with 4.48 Million Units Sold Launches New 'Cleansing with Serum' Category
Mirai Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; CEO: Toshiharu Yamaguchi) will launch a new product, "Pore Serum Cleansing," under the fermented beauty brand "I'm PINCH," which has sold over 4.48 million units cumulatively, on June 5, 2026 (scheduled).
This product was developed in response to a shift in the values of adult women identified in a "Consciousness Survey on Pore Care" conducted among 258 women in their 40s to 60s, which revealed a desire to "protect and condition" the skin while cleansing, rather than just "removing" impurities.
Rather than conventional "heavy-duty pore care," this is a new concept in cleansing that gently dissolves pore impurities while softening the skin using the power of fermentation—effectively "cleansing with serum."
### Survey Reveals: A Preference for 'Gentle Conditioning' Over 'Rejuvenation'
In recent years, "cleansing beauty" trends like "keratin plug removal," "deep cleansing," and "strong washing" have dominated the pore care market, particularly on social media.
However, many voices have expressed concerns such as "drying out the skin from over-washing," "anxiety about strong cleansing power," and "the feeling that cleansing alone is not enough with age." This is particularly true among women in their 40s to 60s, many of whom struggle with "sagging pores" due to dryness and lack of firmness, creating a demand for new pore care that goes beyond simple cleaning.
Research conducted by the Mirai Beauty Science Institute revealed that as age increases, values shift from "washing away" and "seeking rejuvenation" to "softly conditioning the skin," "protecting moisture," and "avoiding skin damage."
### From 'Removing' to 'Dissolving': Fermented Oil 1/500th the Size of a Pore
I'm PINCH's new cleanser is designed on the concept of "blending and dissolving with the power of fermentation" rather than "rubbing away with strong force."
The core of this is an ultra-fine particle oil born from unique fermentation technology. This fermented oil, refined to 1/500th the size of a pore, directly penetrates oxidized sebum and dirt deep within the pores, gently enveloping and dissolving them without causing irritation.
Similar to a "fabric softener" that penetrates deep into clothing fibers to loosen dirt, it conditions from inside the pores without burdening the skin. The feeling of "moisturized skin despite having just cleansed" is the most prominent feature of this product.
This fermentation technology is the result of over 18 years of research and improvement by I'm PINCH, applying the essence of fermentation to "maximize the inherent goodness of the material."
### 98.6% Beauty Ingredients: Conditioning with Every Wash
Furthermore, 98.6% of the formula consists of beauty ingredients. To enable skincare while cleansing, carefully selected moisturizing ingredients have been incorporated.
It is also designed for ease of use in the daily lives of busy adult women, with a formulation that does not require double cleansing and is compatible with eyelash extensions. It was created as the culmination of experience in addressing skin concerns accumulated over more than 18 years.
[Product Summary]
- Product Name: I'm PINCH Pore Serum Cleansing
- Volume: 80ml
- Manufacturing Country: Japan
- Release Date: June 5, 2026 (scheduled)
- Price: Open price
Mirai Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; CEO: Toshiharu Yamaguchi) will launch a new product, "Pore Serum Cleansing," under the fermented beauty brand "I'm PINCH," which has sold over 4.48 million units cumulatively, on June 5, 2026 (scheduled).
This product was developed in response to a shift in the values of adult women identified in a "Consciousness Survey on Pore Care" conducted among 258 women in their 40s to 60s, which revealed a desire to "protect and condition" the skin while cleansing, rather than just "removing" impurities.
Rather than conventional "heavy-duty pore care," this is a new concept in cleansing that gently dissolves pore impurities while softening the skin using the power of fermentation—effectively "cleansing with serum."
### Survey Reveals: A Preference for 'Gentle Conditioning' Over 'Rejuvenation'
In recent years, "cleansing beauty" trends like "keratin plug removal," "deep cleansing," and "strong washing" have dominated the pore care market, particularly on social media.
However, many voices have expressed concerns such as "drying out the skin from over-washing," "anxiety about strong cleansing power," and "the feeling that cleansing alone is not enough with age." This is particularly true among women in their 40s to 60s, many of whom struggle with "sagging pores" due to dryness and lack of firmness, creating a demand for new pore care that goes beyond simple cleaning.
Research conducted by the Mirai Beauty Science Institute revealed that as age increases, values shift from "washing away" and "seeking rejuvenation" to "softly conditioning the skin," "protecting moisture," and "avoiding skin damage."
### From 'Removing' to 'Dissolving': Fermented Oil 1/500th the Size of a Pore
I'm PINCH's new cleanser is designed on the concept of "blending and dissolving with the power of fermentation" rather than "rubbing away with strong force."
The core of this is an ultra-fine particle oil born from unique fermentation technology. This fermented oil, refined to 1/500th the size of a pore, directly penetrates oxidized sebum and dirt deep within the pores, gently enveloping and dissolving them without causing irritation.
Similar to a "fabric softener" that penetrates deep into clothing fibers to loosen dirt, it conditions from inside the pores without burdening the skin. The feeling of "moisturized skin despite having just cleansed" is the most prominent feature of this product.
This fermentation technology is the result of over 18 years of research and improvement by I'm PINCH, applying the essence of fermentation to "maximize the inherent goodness of the material."
### 98.6% Beauty Ingredients: Conditioning with Every Wash
Furthermore, 98.6% of the formula consists of beauty ingredients. To enable skincare while cleansing, carefully selected moisturizing ingredients have been incorporated.
It is also designed for ease of use in the daily lives of busy adult women, with a formulation that does not require double cleansing and is compatible with eyelash extensions. It was created as the culmination of experience in addressing skin concerns accumulated over more than 18 years.
[Product Summary]
- Product Name: I'm PINCH Pore Serum Cleansing
- Volume: 80ml
- Manufacturing Country: Japan
- Release Date: June 5, 2026 (scheduled)
- Price: Open price
FAQ
What are the features of the new 'Pore Beauty Liquid Cleansing' from I'm PINCH?
It contains ultra-small fermented oil, about one five-hundredth the size of a pore. Instead of rubbing, it gently dissolves pore dirt by loosening the skin with the power of fermentation.
What customer needs were behind the development?
A survey targeting women aged 40 to 60 revealed a growing need for products that not only remove dirt but also address age-related concerns such as dryness and loss of firmness, with a focus on maintaining moisture and gently conditioning the skin.
Are there any special features in the ingredient composition?
98.6% of the ingredients are beauty components, allowing for skincare while cleansing.
When is the product release date and what is the price?
It is scheduled to be released on June 5, 2026, with an open price.
Are there any specifications for ease of use?
It does not require double cleansing and is formulated to be compatible with eyelash extensions.