Brand with 4.48 Million Units Sold Launches New 'Cleansing with Serum' Category: 'I'm PINCH' Introduces Pore Serum Cleansing

## Brand with 4.48 Million Units Sold Launches New 'Cleansing with Serum' Category

Mirai Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; CEO: Toshiharu Yamaguchi) will launch a new product, "Pore Serum Cleansing," under the fermented beauty brand "I'm PINCH," which has sold over 4.48 million units cumulatively, on June 5, 2026 (scheduled).

This product was developed in response to a shift in the values of adult women identified in a "Consciousness Survey on Pore Care" conducted among 258 women in their 40s to 60s, which revealed a desire to "protect and condition" the skin while cleansing, rather than just "removing" impurities.

Rather than conventional "heavy-duty pore care," this is a new concept in cleansing that gently dissolves pore impurities while softening the skin using the power of fermentation—effectively "cleansing with serum."

### Survey Reveals: A Preference for 'Gentle Conditioning' Over 'Rejuvenation'

In recent years, "cleansing beauty" trends like "keratin plug removal," "deep cleansing," and "strong washing" have dominated the pore care market, particularly on social media.

However, many voices have expressed concerns such as "drying out the skin from over-washing," "anxiety about strong cleansing power," and "the feeling that cleansing alone is not enough with age." This is particularly true among women in their 40s to 60s, many of whom struggle with "sagging pores" due to dryness and lack of firmness, creating a demand for new pore care that goes beyond simple cleaning.

Research conducted by the Mirai Beauty Science Institute revealed that as age increases, values shift from "washing away" and "seeking rejuvenation" to "softly conditioning the skin," "protecting moisture," and "avoiding skin damage."

### From 'Removing' to 'Dissolving': Fermented Oil 1/500th the Size of a Pore

I'm PINCH's new cleanser is designed on the concept of "blending and dissolving with the power of fermentation" rather than "rubbing away with strong force."

The core of this is an ultra-fine particle oil born from unique fermentation technology. This fermented oil, refined to 1/500th the size of a pore, directly penetrates oxidized sebum and dirt deep within the pores, gently enveloping and dissolving them without causing irritation.

Similar to a "fabric softener" that penetrates deep into clothing fibers to loosen dirt, it conditions from inside the pores without burdening the skin. The feeling of "moisturized skin despite having just cleansed" is the most prominent feature of this product.

This fermentation technology is the result of over 18 years of research and improvement by I'm PINCH, applying the essence of fermentation to "maximize the inherent goodness of the material."

### 98.6% Beauty Ingredients: Conditioning with Every Wash

Furthermore, 98.6% of the formula consists of beauty ingredients. To enable skincare while cleansing, carefully selected moisturizing ingredients have been incorporated.

It is also designed for ease of use in the daily lives of busy adult women, with a formulation that does not require double cleansing and is compatible with eyelash extensions. It was created as the culmination of experience in addressing skin concerns accumulated over more than 18 years.

[Product Summary]
- Product Name: I'm PINCH Pore Serum Cleansing
- Volume: 80ml
- Manufacturing Country: Japan
- Release Date: June 5, 2026 (scheduled)
- Price: Open price