Soga Co., Ltd. Launches One-of-a-Kind 'Premium Photo Plan' Inside a Nationally Designated Important Cultural Property

Granjour Nihonbashi, operated by Soga Co., Ltd., which specializes in rental and sales of bridal garments and various celebratory wear, will launch a 'Premium Photo Plan' from Wednesday, July 1st, with the cooperation of Nihonbashi Mitsukoshi Main Store. The plan allows customers to shoot within the historically and culturally significant Nihonbashi Mitsukoshi Main Store main building, a nationally designated Important Cultural Property.

Sessions are scheduled before opening or after closing hours to allow photography in special spaces where history and art merge—such as the central hall overlooking the lavish Tennyo (goddess) statue and the Mitsukoshi Theater, known for its elegant motifs.

Set in a retro-modern atmosphere that evokes early Showa-era Japan, the plan provides an immersive experience as if the couple stepped into a movie scene. It delivers a one-of-a-kind photo experience combining the high-toned spatial beauty unique to Nihonbashi Mitsukoshi Main Store and Granjour’s carefully selected premium bridal attire.

Premium Photo Plan “Bridal”

The central hall, Mitsukoshi Theater, and indoor/outdoor views are distinct to Nihonbashi Mitsukoshi Main Store.

Plan details

Features include a long-train dress by Cantabella. This luxurious gown uses Italian tulle generously; an original Nihonbashi store piece in creamy tones adorned with lavish Sagara embroidery that creates a soft atmosphere.

[Plan Prices]

1) Western-style plan: from JPY 770,000

2) Japanese-style plan: from JPY 880,000

[Sales Period]

July 1, 2026 (Wed) – July 28, 2026 (Tue)

[What’s included]

■ Rental garments (2 items: 1 for groom, 1 for bride)

1) Western-style plan (garment cost up to JPY 440,000)

2) Japanese-style plan (garment cost up to JPY 550,000)

■ Hair, makeup, and dressing
■ Photography (approx. 1 hour 30 minutes)

■ Shooting points (Central Hall, Mitsukoshi Theater, other areas within Nihonbashi Mitsukoshi Main Store)
■ Photo data (70–80 cuts)

[Options]

■ Dining at the Italian restaurant in the new building of Nihonbashi Mitsukoshi Main Store, “Daikanyama ASO Celeste” (for two or more guests)
■ Video shooting (scheduled to take an additional approx. 30 minutes separate from the photo session)

■ Premium album: acrylic cover from 10 pages

Premium album image

[Other]

* All prices include tax.

* Shooting dates are limited; please note availability in advance.

* Combining Western and Japanese outfits for four looks or adding extra garments is possible for an additional fee. Please contact us for details.

* Please note that cancellation and date-change policies apply.

Premium Photo Plan “Celebration”

There is also a 'Premium Photo Plan “Celebration”' for couples or partners who wish to commemorate the occasion wearing formal kimono (visiting kimono) and men’s ceremonial attire.

Shooting point introduction

We also provide hikifurisode (bridal long-sleeved kimono).

Nihonbashi Mitsukoshi Main Store

The store traces its origins to Echigoya, a kimono shop founded in 1673, and was the first department store in Japan (declaring itself a department store in 1904). The Nihonbashi Mitsukoshi Main Store building underwent restorations and expansions after damage from the Great Kanto Earthquake in 1923, reaching approximately its current form—two basement levels and seven stories above ground—in 1935. Beyond the Lion Gate and main passage, guests are greeted by the lavish "Tennyo (Magokoro) Statue."

"Tennyo (Magokoro) Statue"

This symbol of Nihonbashi Mitsukoshi Main Store captures the moment a heavenly maiden wrapped in auspicious clouds descends upon a flower’s core. The monumental statue soars from the first-floor central hall up through the atrium to the fifth floor. Completed in 1960 by sculptor Gengen Sato, it took about ten years to complete. It is also affectionately known as the "Magokoro Statue," representing Mitsukoshi’s basic philosophy of "sincerity" toward its customers.

Shots in front of the Tennyo statue

Mitsukoshi Theater

Mitsukoshi Theater

Opened in 1927 as "Mitsukoshi Hall," it was born on the sixth floor of Nihonbashi Mitsukoshi Main Store as an unprecedented theater within a department store. The splendid interior—featuring a stained-glass ceiling and walls adorned with marble and plaster sculptures—has been preserved in its original appearance. When Nihonbashi Mitsukoshi Main Store (Main Building) was designated as a national Important Cultural Property in 2016, the theater’s decorative style was highly praised.

Reference: Mitsukoshi Isetan online

Hair & Makeup Artist

Mr. TARO (Representative, Paradise Co., Ltd.)

He honed his skills at a salon on New York’s Upper East Side and became a top stylist. After returning to Japan and working as a freelance artist on fashion shows and commercials, he joined "Paradise." He is well regarded not only for wedding hair and makeup but also for salon work at Mandarin Oriental Tokyo and The Okura Tokyo, attracting many clients. He is a leading figure in the industry with domestic and international celebrity clients.

Photographer

Tomokazu Yokoyama

He is experienced in portrait photography for magazines, advertisements, and catalogs. By combining diverse lighting and compositions, he expresses a world with depth. He carefully engages with each subject and prioritizes bringing out their natural charm by adjusting light rather than relying on heavy direction.

Product & Service Inquiries

* The "Premium Photo Plan" (both “Bridal” and “Celebration” types) is available only at Granjour Nihonbashi.

◉ Costume Rental Granjour – Official Brand Website

[Nihonbashi Store]

[Address] 4F, Main Building, Nihonbashi Mitsukoshi Main Store, 1-4-1 Nihonbashi Muromachi, Chuo-ku, Tokyo

[Phone] 03-5255-6266 (direct)

[Business hours] 10:00–19:00 (in accordance with Nihonbashi Mitsukoshi Main Store hours)

In addition to the Nihonbashi store, Granjour operates stores inside Mitsukoshi Isetan in the Tokyo metropolitan area and the Tohoku/Kansai regions: Shinjuku, Tachikawa, Urawa, Sendai, and Kyoto stores.

◉ Soga Co., Ltd. – Corporate Website

Founded in Meiji 44 in Bunkyo-ku, Tokyo, Soga’s corporate philosophy is "To contribute to society by providing services grounded in tradition and refinement for a beautiful and irreplaceable day." Today, the company operates costume rooms handling bridal costumes and celebratory wear at Mitsukoshi Isetan (4 metropolitan stores, 1 Tohoku store, 1 Kansai store), hotels, wedding venues, and shrines, and provides a range of customer-oriented services including beauty, dressing, and photo weddings.