"meiji THE Cacao" Collaborates with "Marcato" to Launch 100% Madagascar Cacao "Dark Chocolate" Gelato in Kappabashi

"meiji THE Cacao" and "GELATERIABAR Marcato," a craft gelato specialty shop located in Nishi-Asakusa, Kappabashi, Tokyo, have partnered to sell a "Dark Chocolate" flavored gelato using 100% cacao mass from Madagascar at the "GELATERIABAR Marcato" store.

The cacao used in this product is grown in Madagascar through our cacao farmer support initiative, "Meiji Cacao Support (MCS)." Marcato, whose philosophy is to create "distinct flavors that bring out the true essence of ingredients," has crafted a special gelato utilizing these cacao beans, which feature a bright aroma reminiscent of red fruits and oranges, paired with a refreshing acidity.

"Dark Chocolate" flavored gelato at "GELATERIABAR Marcato"

"Rich yet light"—a new gelato born from Madagascar cacao

This product is a gelato that highlights the unique characteristics of Madagascar cacao. While delivering the deep richness and body of chocolate, the aftertaste is surprisingly clean. It is a new type of chocolate gelato that is intense but not heavy, offering a refreshing and tart finish. Upon tasting, a dense richness of cacao spreads through the mouth, followed by a light, breezy acidity. It stands out from typical chocolate ice creams, which are often perceived as sweet and heavy, by delivering a fruity flavor with a clean, lingering finish.

About "meiji THE Cacao"

"meiji THE Cacao" is a line of additive-free chocolates that utilize cacao beans from regions supported by Meiji’s proprietary "Meiji Cacao Support" initiative. The brand focuses on the origin and production processes to extract the natural aromas of cacao, which only Meiji can deliver. The lineup features four varieties centering around three distinct cacao aromas:

Nutty Cacao: Uses Venezuelan cacao beans with a nutty aroma

Floral Cacao: Uses Peruvian cacao beans with a floral aroma

Fruity Cacao: Uses a blend of Dominican and Madagascar cacao beans with a fruity aroma

Fruity Cacao Latte: A blend of Fruity Cacao and milk

As a brand that delivers the new deliciousness and enjoyment of cacao, extending beyond traditional chocolate boundaries, we will continue to launch exciting products.

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About the Collaboration Partner "GELATERIABAR Marcato"

"GELATERIABAR Marcato" is a craft gelato specialty shop that opened in November 2023 in Nishi-Asakusa, Kappabashi, Tokyo. The shop name "Marcato" means "distinct sound" in musical terminology, reflecting their pursuit of making gelatos with "distinct flavors" that highlight the natural taste of ingredients. They offer handmade gelato by carefully selecting seasonal and Italian ingredients.