Patisserie PAYSAGE, Led by Chef Hideki Eto, Opens New Store at Nihombashi Mitsukoshi Main Store on June 20th (Sat). Exclusive 'Sablé Héritage' to Debut.
Key facts
- Patisserie PAYSAGE, Led by Chef Hideki Eto, Opens New Store at Nihombashi Mitsukoshi Main Store on June 20th (Sat). Exclusive 'Sablé Héritage' to Debut.
- Patisserie PAYSAGE, operated by Japan Food Research Institute Co., Ltd. and led by Chef Hideki Eto, will open a new store at the Nihombashi Mitsukoshi Main Store on Saturday, June 20, 2026.
- Source: PR Times
- Date: June 4, 2026
Direct answer
Patisserie PAYSAGE, operated by Japan Food Research Institute Co., Ltd. and led by Chef Hideki Eto, will open a new store at the Nihombashi Mitsukoshi Main Store on Saturday, June 20, 2026.
- Citation
- Patisserie PAYSAGE, Led by Chef Hideki Eto, Opens New Store at Nihombashi Mitsukoshi Main Store on June 20th (Sat). Exclusive 'Sablé Héritage' to Debut. (June 4, 2026), PR Times
- Source
- PR Times
- Date
- June 4, 2026
Patisserie PAYSAGE, operated by Japan Food Research Institute Co., Ltd. and led by Chef Hideki Eto, will open a new store at the Nihombashi Mitsukoshi Main Store on Saturday, June 20, 2026.
📋 Article Processing Timeline
- 📰 Published: June 4, 2026 at 11:00
- 🔍 Collected: June 4, 2026 at 11:32 (32 min after Published)
- 🤖 AI Analyzed: June 4, 2026 at 11:34 (2 min after Collected)
Patisserie PAYSAGE, operated by Japan Food Research Institute Co., Ltd. (HQ: Chuo-ku, Tokyo) and led by Chef Hideki Eto, will open a new store at the Nihombashi Mitsukoshi Main Store on Saturday, June 20, 2026.
The Nihombashi Mitsukoshi Main Store is a historic landmark of Japanese department store architecture and a hub for disseminating traditional culture and diverse charms. PAYSAGE takes a new step forward from this location.
The new store’s theme is 'layering time onto each landscape.' It seeks to explore the appeal of flavors that deepen over time and aims to create 'landscapes' that remain in memory through sweets, drawing inspiration from Nihombashi itself and traditional confectionery techniques.
Since the 2024 opening of the flagship store 'PAYSAGE Daikanyama,' the brand has been well-received for sweets expressing beautiful seasonal scenery. PAYSAGE, which means 'landscape' or 'scenery' in French, begins a new story in Nihombashi, a place steeped in history and tradition.
Featured Products:
- Summer Buntan Verrine (864 yen): Uses summer buntan from Shiraki Orchard in Kochi Prefecture, layered with smooth blancmange, lemongrass jelly, and fruit pulp.
- Garden (972 yen): A cake based on the original blend flavor tea 'Garden,' featuring layers of rich milk tea mousse and tea-infused biscuit.
Nihombashi Mitsukoshi Exclusive 'Sablé Héritage':
Price: 4,860 yen (including tax)
A special assortment of four butter sablés inspired by tradition, featuring Wasanbon, roasted tea, brown sugar chocolate, and matcha yuzu.
Message from Chef Hideki Eto:
'We strive to create light yet comforting sweets. Through seasonal ingredients, we hope to evoke the landscapes of the producers, accompanying moments of gratitude, celebration, and joy. Please come visit the new PAYSAGE at Nihombashi Mitsukoshi.'
The Nihombashi Mitsukoshi Main Store is a historic landmark of Japanese department store architecture and a hub for disseminating traditional culture and diverse charms. PAYSAGE takes a new step forward from this location.
The new store’s theme is 'layering time onto each landscape.' It seeks to explore the appeal of flavors that deepen over time and aims to create 'landscapes' that remain in memory through sweets, drawing inspiration from Nihombashi itself and traditional confectionery techniques.
Since the 2024 opening of the flagship store 'PAYSAGE Daikanyama,' the brand has been well-received for sweets expressing beautiful seasonal scenery. PAYSAGE, which means 'landscape' or 'scenery' in French, begins a new story in Nihombashi, a place steeped in history and tradition.
Featured Products:
- Summer Buntan Verrine (864 yen): Uses summer buntan from Shiraki Orchard in Kochi Prefecture, layered with smooth blancmange, lemongrass jelly, and fruit pulp.
- Garden (972 yen): A cake based on the original blend flavor tea 'Garden,' featuring layers of rich milk tea mousse and tea-infused biscuit.
Nihombashi Mitsukoshi Exclusive 'Sablé Héritage':
Price: 4,860 yen (including tax)
A special assortment of four butter sablés inspired by tradition, featuring Wasanbon, roasted tea, brown sugar chocolate, and matcha yuzu.
Message from Chef Hideki Eto:
'We strive to create light yet comforting sweets. Through seasonal ingredients, we hope to evoke the landscapes of the producers, accompanying moments of gratitude, celebration, and joy. Please come visit the new PAYSAGE at Nihombashi Mitsukoshi.'
FAQ
When will PAYSAGE Nihonbashi Mitsukoshi Main Store open?
It will open on Saturday, June 20, 2026.
Are there any Nihonbashi Mitsukoshi Main Store exclusive items?
Yes, a commemorative item called 'Sabre Heritage' (4,860 yen including tax) will be sold.
Who is the chef behind PAYSAGE?
Chef Eiji Ejiri.
What does the store name PAYSAGE mean?
It means 'landscape' or 'scenery' in French.
What are the main product lineups that will be sold in the store?
The signature cake 'Garden' and seasonal fresh pastries, baked goods, and semi-fresh pastries made with seasonal fruits will be sold.