Book Release: 'The Textbook of Generative AI × Public Relations' to be Published on March 30
Key facts
- Book Release: 'The Textbook of Generative AI × Public Relations' to be Published on March 30
- Japan Management Association Management Center (JMAM) will release a new book titled 'The Textbook of Generative AI × Public Relations' on March 30, 2026. The book provides practical guidance and prompts to help PR professionals streamline their workflows and improve productivity using generative AI.
- Source: PR Times
- Date: March 31, 2026
Direct answer
Japan Management Association Management Center (JMAM) will release a new book titled 'The Textbook of Generative AI × Public Relations' on March 30, 2026. The book provides practical guidance and prompts to help PR professionals streamline their workflows and improve productivity using generative AI.
- Citation
- Book Release: 'The Textbook of Generative AI × Public Relations' to be Published on March 30 (March 31, 2026), PR Times
- Source
- PR Times
- Date
- March 31, 2026
Japan Management Association Management Center (JMAM) will release a new book titled 'The Textbook of Generative AI × Public Relations' on March 30, 2026. The book provides practical guidance and prompts to help PR professionals streamline their workflows and improve productivity using generative AI.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 01:00
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: June 2, 2026 at 13:02 (1526h 6m after Collected)
Japan Management Association Management Center (Representative Director: Shiro Cho; Chuo-ku, Tokyo; hereinafter "JMAM") will release the book "The Textbook of Generative AI × Public Relations" on Monday, March 30, 2026, at bookstores nationwide and online retailers.
■ About the Book
Packed with ready-to-use prompts!
A book to learn the secrets of streamlining PR operations by mastering generative AI.
Modern PR professionals are busier than ever, juggling more tasks than at any time in the past.
Traditionally, the core of the job was creating press releases, sending them to the media, and handling inquiries from reporters. Today, however, the scope of the role has expanded dramatically to include daily social media updates, writing articles for owned media, producing video content, collaborating with influencers, crisis management, internal communications, recruitment PR, and IR. Furthermore, in small organizations, it is not uncommon for the PR role to be handled by a single person or someone balancing it with duties in other departments. Handling such a wide range of tasks with limited personnel is nearly impossible, and it is a pressing concern for many PR professionals.
Additionally, there is a demand for speed in information dissemination. Social media expects instant reactions, news sites are updated throughout the night, and trends shift in the blink of an eye. The traditional approach of "taking time to create something good" is no longer sufficient to keep up with the times.
However, starting with the release of ChatGPT in November 2022, the emergence and development of generative AI have significantly impacted business. A major gap in productivity and the quality of output is emerging between those who can master generative AI as a powerful assistant in their daily work and those who cannot. The world of PR is no exception, and this trend will only continue to permeate the industry in the future.
This book explains practical ways to utilize generative AI for everyone involved in PR. We have kept difficult technical explanations to a minimum, focusing on what you can use in your work starting tomorrow. With the motto "AI is a tool, and humans are the ones who use it," we have condensed the know-how needed to improve the quality of PR practice. We hope this book makes your work more efficient, more creative, and more enjoyable.
■ Book Overview
Title: The Textbook of Generative AI × Public Relations
Author: Koji Yamura
Release Date: Monday, March 30, 2026
Price: 2,090 yen (tax included)
Publisher: Japan Management Association Management Center
Number of Pages: 208 pages
Format: A5
ISBN: 9784800594150
■ Table of Contents
Introduction: Why "Generative AI × PR" Now?
Chapter 1: The Revolution of Generative AI That Dramatically Changes PR
Chapter 2: Basic Skills of Generative AI for Practical PR Work
Chapter 3: Social Media, Owned Media, and Content Distribution × Generative AI: Strengthening the Power to "Get Found" and "Make People Want to Read"
Chapter 4: PR Conscious of LLMO (Large Language Model Optimization) to Get Recommended by AI: From the PESO Model to a New Era Where AI is the Gateway
Chapter 5: Strategic PR Through Thinking Methods That Engage with Generative AI: Redefining the "Essence of PR" with AI
Chapter 6: The Future of PR Professionals Walking with AI: Creating Your Own Style of Communication and Work
■ Author Profile
Koji Yamura
Representative Director, Propeller Project Lab Co., Ltd.
After graduating from Waseda University, he joined a PR agency as a new graduate. In 2016, he established the PR agency "Propeller Project Lab Co., Ltd." He has 23 years of experience in PR. The PR agency he founded also functions as an editorial production company, and he himself works as a writer for publisher web media and corporate owned media. In recent years, he has introduced generative AI to the PR operations of the listed companies and startups he supports, working on efficiency, business improvement, and solving management issues. He disseminates the knowledge gained from these activities through generative AI training for companies and AI-assisted writing support. He also serves as a lecturer at study sessions for PR communities. Currently, in the writer community "Raipota" that he operates, he is engaged in initiatives to "nurture writing skills with generative AI" for everyone from beginners to professionals.
■ Introduction to the Pages
A must-see for PR professionals! We explain practical know-how for utilizing generative AI.
■ Purchase Here
Amazon: https://www.amazon.co.jp/dp/4800594154
Rakuten Books: https://books.rakuten.co.jp/rb/18494182/
■ About the Book
Packed with ready-to-use prompts!
A book to learn the secrets of streamlining PR operations by mastering generative AI.
Modern PR professionals are busier than ever, juggling more tasks than at any time in the past.
Traditionally, the core of the job was creating press releases, sending them to the media, and handling inquiries from reporters. Today, however, the scope of the role has expanded dramatically to include daily social media updates, writing articles for owned media, producing video content, collaborating with influencers, crisis management, internal communications, recruitment PR, and IR. Furthermore, in small organizations, it is not uncommon for the PR role to be handled by a single person or someone balancing it with duties in other departments. Handling such a wide range of tasks with limited personnel is nearly impossible, and it is a pressing concern for many PR professionals.
Additionally, there is a demand for speed in information dissemination. Social media expects instant reactions, news sites are updated throughout the night, and trends shift in the blink of an eye. The traditional approach of "taking time to create something good" is no longer sufficient to keep up with the times.
However, starting with the release of ChatGPT in November 2022, the emergence and development of generative AI have significantly impacted business. A major gap in productivity and the quality of output is emerging between those who can master generative AI as a powerful assistant in their daily work and those who cannot. The world of PR is no exception, and this trend will only continue to permeate the industry in the future.
This book explains practical ways to utilize generative AI for everyone involved in PR. We have kept difficult technical explanations to a minimum, focusing on what you can use in your work starting tomorrow. With the motto "AI is a tool, and humans are the ones who use it," we have condensed the know-how needed to improve the quality of PR practice. We hope this book makes your work more efficient, more creative, and more enjoyable.
■ Book Overview
Title: The Textbook of Generative AI × Public Relations
Author: Koji Yamura
Release Date: Monday, March 30, 2026
Price: 2,090 yen (tax included)
Publisher: Japan Management Association Management Center
Number of Pages: 208 pages
Format: A5
ISBN: 9784800594150
■ Table of Contents
Introduction: Why "Generative AI × PR" Now?
Chapter 1: The Revolution of Generative AI That Dramatically Changes PR
Chapter 2: Basic Skills of Generative AI for Practical PR Work
Chapter 3: Social Media, Owned Media, and Content Distribution × Generative AI: Strengthening the Power to "Get Found" and "Make People Want to Read"
Chapter 4: PR Conscious of LLMO (Large Language Model Optimization) to Get Recommended by AI: From the PESO Model to a New Era Where AI is the Gateway
Chapter 5: Strategic PR Through Thinking Methods That Engage with Generative AI: Redefining the "Essence of PR" with AI
Chapter 6: The Future of PR Professionals Walking with AI: Creating Your Own Style of Communication and Work
■ Author Profile
Koji Yamura
Representative Director, Propeller Project Lab Co., Ltd.
After graduating from Waseda University, he joined a PR agency as a new graduate. In 2016, he established the PR agency "Propeller Project Lab Co., Ltd." He has 23 years of experience in PR. The PR agency he founded also functions as an editorial production company, and he himself works as a writer for publisher web media and corporate owned media. In recent years, he has introduced generative AI to the PR operations of the listed companies and startups he supports, working on efficiency, business improvement, and solving management issues. He disseminates the knowledge gained from these activities through generative AI training for companies and AI-assisted writing support. He also serves as a lecturer at study sessions for PR communities. Currently, in the writer community "Raipota" that he operates, he is engaged in initiatives to "nurture writing skills with generative AI" for everyone from beginners to professionals.
■ Introduction to the Pages
A must-see for PR professionals! We explain practical know-how for utilizing generative AI.
■ Purchase Here
Amazon: https://www.amazon.co.jp/dp/4800594154
Rakuten Books: https://books.rakuten.co.jp/rb/18494182/
FAQ
When will 'The Textbook of Generative AI × Public Relations' be released in Japan?
The book 'The Textbook of Generative AI × Public Relations' will be released on Monday, March 30, 2026, at bookstores nationwide and online retailers in Japan.
Which organization is publishing 'The Textbook of Generative AI × Public Relations'?
The Japan Management Association Management Center, led by Representative Director Shiro Cho and based in Chuo-ku, Tokyo, is publishing 'The Textbook of Generative AI × Public Relations'.
What prompted the need for generative AI in modern public relations work according to the book's description?
Modern PR professionals face expanded responsibilities including social media updates, owned media articles, video production, influencer collaboration, and crisis management, making generative AI essential for handling workloads efficiently.
How has the emergence of ChatGPT influenced business practices in public relations?
Since the release of ChatGPT in November 2022, generative AI has significantly impacted business by creating a major gap in productivity and output quality among PR professionals who adopt it.
What types of content creation tasks are now part of a PR professional's responsibilities as mentioned in the book?
PR professionals now handle daily social media updates, articles for owned media, video content production, influencer collaborations, crisis management, internal communications, recruitment PR, and investor relations as part of their expanded roles.