The Nihon Soken Group, including Nihon Soken Co., Ltd. (Headquarters: Takamatsu City, Kagawa Prefecture, President: Tomo Kuzushi), has newly launched "Sompo no Insight," a specialized owned media platform for corporate non-life insurance practitioners.

This media is not intended for soliciting insurance contracts (insurance sales) but is a platform dedicated to "providing objective information" to help companies make sound insurance decisions. As an insurance intermediary (buyer's agent) that stands on the customer's side, not belonging to any specific insurance company, we will publish primary information cultivated from the front lines of insurance structuring and claims support, available for anyone to read free of charge.

▼ Owned Media "Sompo no Insight"

https://sompo-insight.iba-ns.com/

▼ Nihon Soken Co., Ltd. Corporate Site

https://www.iba-ns.com/

【Key Points of This Announcement】

Operated by a "Neutral Insurance Intermediary" on the Buyer's Side: A buyer's agent, not affiliated with any specific insurance company, provides objective information from the perspective of "protecting the company," rather than seller's logic or recommendations for specific products (sales/solicitation).

Advocates for Thinking from "Risks" First, Not "Products": We show the "correct order" of assessing your company's critical risks, deciding whether to cover them with internal funds or transfer them to insurance, and then selecting products.

Primary Information from the Field by Three Group Companies: We bring together the expertise of insurance intermediaries, insurance agents, and risk consultants to explain practical aspects not visible through document comparisons alone, such as the "boundary between claims being paid and not paid."

Development Background and Objectives: Bridging the "Information Asymmetry" in the Corporate Insurance Market

For many companies, considering corporate insurance often starts with "which product to choose." However, if the underlying knowledge gap between sellers and buyers—information asymmetry—is left unaddressed, it can lead to a situation where "critical risks that could be fatal to the company are unknowingly left uninsured or underinsured and retained internally."

Our group, standing on the buyer's side, aims to disrupt this structure and launch this media to present "professional, correct standards (insurance selection based on risk) to society."

To bridge the gap between "companies that have insurance" and "companies that have insurance that can protect them," we aim to resolve the information disparity by translating complex policy terms into "understandable language" for corporate insurance personnel.

Content: Content Reflecting the "Feel" of the Field

We provide objective, practical information for protecting companies, not information for selling insurance (sales/solicitation).

1. Supervision from "Entry to Exit" by Three Group Companies

Nihon Soken Co., Ltd. (Insurance Intermediary), which identifies risks and designs/arranges coverage; Nihon Soken in Customer Co., Ltd. (Insurance Agent), with strengths in speed and deep knowledge of specific products; and Nihon Soken Trust Technologies Co., Ltd. (Risk Consultant), which supports everything from pre-contract risk surveys to post-accident loss recovery. Three companies with different functions supervise, explaining how insurance can truly function in times of crisis, not just "sell and finish."

2. Primary Information Based on Field Facts

We disclose critical points visible only through on-site risk surveys and practical knowledge accumulated through discussions with underwriting insurance companies on policy interpretations. For example, a liability that was initially considered outside the scope due to a single word in the policy, such as "under the management of" a facility, can be settled as payable after a thorough investigation of the facts and discussion. These "boundaries between claims being paid and not paid" shift based on the contract and the facts. We focus on providing "insights" for reviewing one's own insurance, rather than inciting anxiety.

*Our group does not act on behalf of customers to claim insurance money or negotiate settlements; we support customers in their own claims procedures and loss recovery.

Significance of This Initiative: Risk Management is the Foundation Supporting Challenges

Our group views the essence of risk management not as "giving up on challenges due to fear of accidents," but as a "weapon for companies to promote their business with peace of mind." By correctly understanding their risks and appropriately allocating resources to prevention and transfer (insurance), companies can efficiently avoid critical business damage even if an unforeseen event occurs. This media provides objective judgment criteria for corporate personnel to build the optimal preparedness for their companies.

▼ Owned Media "Sompo no Insight"

https://sompo-insight.iba-ns.com/

Supervisor's Comment

Many Japanese companies have some form of insurance. However, the reality is that there is still a significant gap in whether it truly "protects the company" in times of crisis. Insurance is complex, and deciphering policy terms is not easy. That is precisely why, through this media, we want to present the correct order—"identifying the risks that would be fatal to the company"—in easy-to-understand language, before practitioners consider "which product to choose." In the age of AI, we aim to be a reliable and solid source of information, contributing to raising the level of risk management awareness among Japanese companies. We hope it will be useful to everyone as a benchmark that supports management that can take on challenges with peace of mind, rather than inciting anxiety.

Shinzo Kaseki, Vice President, Nihon Soken Co., Ltd. President, Nihon Soken Trust Technologies Co., Ltd.

【Future Outlook】

Starting with the site launch, we will expand our initiatives beyond information dissemination to raise the risk management culture of companies nationwide. We will contribute to enhancing the ability of companies to continue taking on challenges while facing societal and regional changes.

【Group Information】

Nihon Soken Co., Ltd. Company Overview

Representative Title and Name: President Tomo Kuzushi

Headquarters Location: 2-1 Sunport, Takamatsu City, Kagawa Prefecture

Established: December 1996

Business Activities: Insurance Intermediary (Insurance Broker): Shikoku Finance Bureau Director Registration No. 1

Stock Code: 5840

Number of Employees: 38 (as of April 8, 2026, consolidated)

Locations: Kagawa Prefecture

https://www.iba-ns.com/

Nihon Soken in Customer Co., Ltd. Company Overview

Representative Title and Name: President Masashi Kuzushi

Headquarters Location: 844-1 Iinocho Higashi 2, Marugame City, Kagawa Prefecture

Established: April 2000

Business Activities: Insurance Agency

https://ns-ic.co.jp/company/

Nihon Soken Trust Technologies Co., Ltd. Company Overview

Representative Title and Name: President Shinzo Kaseki

Headquarters Location: 2-1 Sunport, Takamatsu City, Kagawa Prefecture

Established: October 2013

Business Activities: Risk Consulting

https://nstt.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: 企業情報