L'Oreal Japan's Strategy to Quadruple EC Sales in 5 Years: 'Commerce NEXT' Online Seminar

Nihon Ryutsu Sangyo Shimbun will hold an online seminar event, 'Commerce NEXT,' on June 24 and 25. Atsushi Furuhata, Head of Business Development at L'Oreal Japan's Consumer Products Division, will deliver a keynote speech on the company's data-driven marketplace strategy and Revenue Growth Management (RGM) aimed at quadrupling EC sales within five years. The L'Oreal Group maintains a high operating profit margin of over 20% and is planning further growth in the Japanese market. The seminar will cover critical EC industry topics such as AI utilization and SNS strategies. Additionally, an in-person networking event featuring Iris Plaza President Ryota Iwasaki is scheduled for July 23, providing a valuable opportunity for industry professionals to gain insights.