Unlocking the Winning Strategy of 'SILK THE RICH': Online Seminar 'Commerce NEXT' (June 24-25, Free Admission)

Kazumasa Tamura, CMO of THE RICH, to Speak Nihon Ryutsu Sangyo Shimbun, publisher of the EC industry journal 'Nihon Net Keizai Shimbun', will hold a large-scale online seminar event, 'Commerce NEXT by Nihon Net Keizai Shimbun' (free admission), over two days on June 24 (Wed) and June 25 (Thu). Last year, the event attracted over 1,700 applicants. This year, the number of sessions will be expanded, and an in-person networking event will also be held. Kazumasa Tamura, CMO of THE RICH, has been confirmed as the speaker for the keynote session on June 25. The lecture title is 'Brand Strategy to Transform 'Awareness' into 'Assets' — The Winning Strategy of 'SILK THE RICH' that Swept the Market through Thorough Investment.' Lecture Content What turned 'rapid growth' into an inevitability was a bold investment decision based on precise calculations. This session will unravel the aggressive strategy of accumulating rich advertising not just as a promotion, but as a brand 'asset.' What is the winning pattern of 'SILK THE RICH,' which redrew the market map in a short period? This session will reveal the full picture of a new era of luxury marketing that expands awareness with overwhelming speed and converts it into brand style. The moderator will be Tsutomu Mano, CRO of SUPER STUDIO, who has been a partner of THE RICH since its e-commerce launch. Profile of Kazumasa Tamura (THE RICH) In 2010, he joined a major advertising agency, establishing a project to promote ad-tech usage and support customer data utilization, growing it into the top Google product agency in Asia. In 2015, he participated in the launch of a San Francisco-based ad-tech startup's Japan office, achieving the highest sales record globally as an agency manager. In 2017, he founded Lifunext, a marketing support company focused on data utilization, which integrated with THE RICH in 2026, where he serves as CMO. Various Other Sessions Prepared In addition to the keynote, various specialist sessions are prepared. Specialists in e-commerce site construction, marketing, payment, and security will speak to introduce the 'next move' and 'next-generation strategies' for the commerce industry. The seminar event is packed with knowledge and know-how on the most prominent issues in the EC industry, such as 'AI utilization,' 'SNS strategy,' 'inflation countermeasures,' 'CX improvement,' and 'security.' The seminars will be delivered as rich, program-style videos recorded in a dedicated studio. In-person Networking Event on July 23 In addition to the online seminar, an in-person networking event will be held on July 23 (Thu). Ryota Iwasaki, President of Iris Plaza, will give a special lecture at the in-person event. Furthermore, a dialogue session is planned between Ms. Fana (Kim Seong-hwan), Senior Executive Officer/Healthcare Company CEO of Euglena, and Yuzuru Nishimori, an e-commerce CRM expert. Reporters from 'Nihon Net Keizai Shimbun' will also participate to support high-quality interaction between leading commerce businesses. Three Major Benefits for Attendees Presentation of '2026 Net Sales Ranking Top 200' data Admission to the pre-registered, invitation-only in-person networking event Access to archived content by registering by the deadline Event Overview Event Name: 'Commerce NEXT by Nihon Net Keizai Shimbun' Dates: June 24 (Wed) and June 25 (Thu), 2026, 10:00-16:00 July 23 (Thu), 2026 Distribution/Venue: Distributed via EventHub Held at a conference hall in Chuo Ward, Tokyo Organizer: Nihon Ryutsu Sangyo Shimbun 'Nihon Net Keizai Shimbun' Participation Fee: Free (pre-registration required)