Tabiiro Travel Co., Ltd. (headquartered in Shibuya, Tokyo; President and CEO: Yu Sawada), which operates the accommodation booking service on travel media "Tabiiro (https://tabiiro.jp/)", has launched sales of accommodation plans offered by "Yunozawa Onsen Toki no Yado Sumire". As of June 29, 2026, to commemorate the 20th anniversary of its renovation and reopening, the property is offering special plans including the "Yonezawa Wagyu Sushi Brunch Plan" and the "Yonezawa Wagyu Fillet Steak Upgrade & Craft Beer Plan", which includes a commemorative craft beer created in collaboration with "Yonezawa Jacks Brewery".
"From accommodations chosen by price, to accommodations chosen by charm."
Leveraging its strength in conveying the appeal of accommodations through editorial content, travel media "Tabiiro" has launched a booking service that delivers the unique values and experiences of each property—elements that cannot be expressed by price alone.
Accommodation providers interested in being featured can find more details via the link below.
For those interested in being listed on Tabiiro: https://tabiiro.jp/keisai/yado/
Yunozawa Onsen Toki no Yado Sumire
Western-style room "Genji", themed around the moon
A luxurious retreat designed for couples to enjoy precious private time
"Yunozawa Onsen Toki no Yado Sumire" is a secluded, couples-only hideaway nestled in rich natural surroundings. All 10 uniquely designed rooms are free of TVs and clocks, creating an atmosphere where guests can savor a special, intimate experience.
For dinner, guests enjoy an original kaiseki course featuring "Yonezawa Wagyu" sourced from the chef's family-owned, long-established butcher shop, served in a variety of premium cuts—an indulgent full-course meal showcasing the finest of Yonezawa beef.
Guests can also relax in the large public bath and private open-air baths, enjoying the natural flow of the Yunozawa Onsen spring water along with scenic views that change with the seasons. Immerse yourself in nature, hot springs, and gourmet cuisine.
Highlights recommended by the Tabiiro editorial team
01. A special, intimate experience at a couples-only retreat
02. Indulge in a luxurious, original kaiseki course centered around Yonezawa Wagyu
03. Warm your body and soul in the naturally flowing waters of Yunozawa Onsen
Click here to view the introduction page for "Yunozawa Onsen Toki no Yado Sumire"
https://tabiiro.jp/yado/s/100454-yonezawa-sumire/
Limited-Time Anniversary Plans: A Thank-You for 20 Years
"Toki no Yado Sumire" is celebrating the 20th anniversary of its renovation and reopening. As a token of gratitude to past guests and the local community, two special limited-time plans are available until July 31, 2026.
The "Sumire Yonezawa Wagyu Sushi Brunch Plan" is an all-inclusive two-night, one-day stay featuring dinner and a "Yonezawa Wagyu Sushi Brunch" served at 10:00 a.m. in place of breakfast. This luxurious brunch allows guests to enjoy a relaxed morning and conclude their stay with the exquisite flavors of Yonezawa Wagyu sushi—a unique indulgence only Sumire can offer.
Yonezawa Wagyu Sushi Brunch (example)
Plan name
[Yumezawa Sumire 20th Anniversary] "Sumire Yonezawa Wagyu Sushi Brunch Plan"
Sample room
"Misuzu": Nordic-style Western room (53m2) – A soothing Nordic-inspired space
Reserve this plan here
https://tabiiro.jp/yado/s/100454-yonezawa-sumire/plan/390/575/
Due to popular demand, the "Yonezawa Wagyu Fillet Steak Upgrade & Craft Beer Plan" continues to be offered. This plan upgrades the main course of the dinner to a premium Yonezawa Wagyu fillet steak. Additionally, guests can choose one of four special craft beers from the "20th Anniversary Sumire Craft Beer" series, created in collaboration with "Yonezawa Jacks Brewery". (Soft drink substitutions are also available.)
Sumire's original craft beer
Plan name
[Yumezawa Sumire 20th Anniversary Special Project] Yonezawa Wagyu Fillet Steak Upgrade & Craft Beer Plan
Sample room
"Misuzu": Nordic-style Western room (53m2) – A soothing Nordic-inspired space
Reserve this plan here
https://tabiiro.jp/yado/s/100454-yonezawa-sumire/plan/390/576/
Features of this property
Couples-only retreat limited to 10 guest groups per day
Born from the renovation of a former inn, this couples-only property was created with the intention of offering couples, friends, families, and others a chance to escape their busy lives and enjoy intimate, special moments together. In this warm, nature-filled retreat, savor a luxurious private experience.
A quiet moment to talk and enjoy nature together
Ten uniquely styled guest rooms
Guest rooms vary in style—Japanese-Western, Western, and Japanese—each offering a distinct atmosphere. Whether you enjoy trying a different room on each visit or returning to your favorite, every stay promises comfort and charm.
Three types of Japanese-Western rooms with raised seating areas for relaxation
The Japanese-Western rooms feature a raised tatami seating area with Ryukyu matting on a Western-style wooden floor. Futons are prepared in advance, allowing guests to relax immediately upon arrival.
• "Sakura": A gentle room themed around cherry blossoms
• "Ibuki": A modern living-style room with separate bedroom and living areas
• "Akane": A room with an Asian resort ambiance
"Sakura", evoking the image of cherry blossoms, offers a calm and soothing atmosphere
Six distinctive Western-style rooms
All six Western-style rooms are equipped with Simmons mattresses.
• "Genji": A room inspired by the moon and night sky
• "Akebono": A soft, dawn-inspired space
• "Hime": Bright and elegant, reminiscent of a European resort
• "Aoi": A natural, studio-style space
• "Miyama": A harmonious blend of Japanese and modern design
• "Misuzu": A Nordic-style room with no steps and large, striking windows
"Genji", featuring a beautifully arched moonlight design on the bed frame
A traditional Japanese-style room with tea-ceremony ambiance
The 8-tatami mat Japanese-style room "Azuma" offers a serene, traditional atmosphere filled with the scent of tatami and peaceful quiet. Its refined, mature ambiance is complemented by a large south-facing picture window offering views of the Yamagata Shinkansen bridge through the trees. Enjoy different seasonal views—from winter snowscapes to spring cherry blossoms.
The 8-tatami tea-ceremony-style room "Azuma"
An indulgent original kaiseki course showcasing the finest Yonezawa Wagyu
Dinner features an original kaiseki course made with generous portions of premium "Yonezawa Wagyu". Incorporating fresh local ingredients, the full-course meal—from appetizers to just before dessert—is centered around Yonezawa beef. Savor the deep flavor and melt-in-your-mouth tenderness of this beloved wagyu alongside someone special.
Yonezawa Wagyu sourced from "Yonezawa Ushikigi", a locally cherished supplier
Luxurious relaxation in naturally flowing hot spring baths
Guests can enjoy the renowned "Yunozawa Onsen", known for warming the body deeply and resisting post-bath chills, in baths supplied by natural spring flow. With a history of over 300 years—mentioned in温泉 texts dating back to before the Genroku era—the waters are said to aid in fatigue recovery and relieve neuralgia.
Choose from indoor baths with soothing hinoki (cypress) aromas, open-air baths facing a clear stream, or private open-air baths where you can enjoy dappled sunlight and the sound of flowing water. Relax in the baths while surrounded by seasonal scenery—cherry blossoms in spring, fresh greenery in summer, and more.
Indoor bath "Mori to Kaze no Yu" (Bath of Forest and Wind) with an open deck
Accommodation Overview
Yunozawa Onsen Toki no Yado Sumire
Address: 12703-4 Sekine, Yonezawa City, Yamagata Prefecture 992-1205
Phone number: 0238-35-2234
For guests arriving by train:
[Via Yamagata Shinkansen] From Tokyo Station (JR lines or Tokyo Metro Marunouchi Line), take the Yamagata Shinkansen for approximately 130 minutes to JR Yonezawa Station, then a 15-minute drive
[Via Tohoku Shinkansen] From Tokyo Station (JR lines or Tokyo Metro Marunouchi Line), take the Tohoku Shinkansen to JR Fukushima Station, transfer to the Ou Main Line, arrive at JR Yonezawa Station, then a 15-minute drive
For guests arriving by car: Approximately 10 minutes from Yonezawa Yagahara IC on the Tohoku Central Expressway
Click here to view the introduction page for "Yunozawa Onsen Toki no Yado Sumire"
https://tabiiro.jp/yado/s/100454-yonezawa-sumire/
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For Accommodation Providers and Hotel/Ryokan Consulting Companies
From accommodations chosen by price, to accommodations chosen by charm.
For those interested in being featured, please check the details via the link below.
For those interested in being listed on Tabiiro: https://tabiiro.jp/keisai/yado/
Company Overview
Operating company: Tabiiro Travel Co., Ltd.
Business activities: Accommodation booking service, inbound tourism marketing support, travel and tourism-related services
Headquarters: 20-4 Sakuragaoka, Shibuya-ku, Tokyo
Corporate website: https://company.tabiiro.travel/
Tabiiro Travel Co., Ltd. is a group company of Branjista Co., Ltd. (Tokyo Stock Exchange Standard Market: 6176).
[For inquiries regarding this announcement]
Tabiiro Travel Co., Ltd.
Tabiiro Accommodation Booking Service Operations Office
E-mail: inquiry@tabiiro.travel
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- Source: PR TIMES
- Category: サービス開始