110-Year-Old Printing Company Launches 'BE・BRANDING,' a Hands-On Communication Program for SMEs
In May 2026, marking its 110th anniversary, Bunposha, a Nagoya-based printing firm, launched 'BE・BRANDING,' a hands-on communication program designed to help SMEs articulate and embed their corporate strengths.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 01:00
- 🔍 Collected: May 25, 2026 at 16:31
- 🤖 AI Analyzed: May 25, 2026 at 16:42 (10 min after Collected)
Many SMEs struggle to articulate their corporate strengths, as perspectives differ between management and employees. This program targets such companies by operating workshops where employees collectively define their company's strengths, appeal, and values in their own words. Participants become more proactive in their thinking and actions.
Amidst the shrinking printing market, Bunposha's own organizational culture had stagnated. Since a business succession in 2021, the company has worked on organizational reform through new management policies and thorough dialogue between management and employees, enhancing its skills in coaching and facilitation. The program has already been piloted and proven successful in manufacturing, trading, and educational institutions.
Bunposha relocated its headquarters to Showa-ku, Nagoya, in May 2026. The new office serves as a 'lab for dialogue and co-creation,' symbolizing the new 'BE・BRANDING' service.
Launching the New Service 'BE・BRANDING' in the 110th Anniversary Year
In 2026, marking its 110th anniversary, Bunposha has redefined itself beyond a mere 'printing company' to a 'Co-Creation Partner.' Its new mission is to not only print what is ordered but to work with customers to resolve internal 'ambiguities' and visualize value.
'BE・BRANDING' is designed for SMEs that wish to build or redefine their philosophy/vision, articulate their strengths, strengthen cross-departmental collaboration, revitalize internal communication, and foster a more proactive organizational culture.
The program is delivered through 4 steps of hands-on support:
1. Issue Definition: Assessing the situation and clarifying issues to be resolved.
2. Discovery and Articulation: Defining strengths, appeal, and values through workshops.
3. Communication: Visualizing and broadcasting through pamphlets, websites, and videos.
4. Embedding and Retention: Internalization among all employees and follow-up to solidify as organizational culture.
FAQ
What is the 'BE・BRANDING' service?
It is a communication program designed for small and medium-sized enterprises. Through employee-participation workshops, it aims to articulate and internalize the company's strengths and appeal in a way that employees can understand, thereby fostering their initiative.
What are the benefits of implementing 'BE・BRANDING'?
Expected benefits include the internalization of the company's philosophy and vision, strengthening inter-departmental collaboration, activating internal communication, and enhancing sales and recruitment capabilities by boosting employee initiative.
What steps are involved in the process?
It is a coaching-type support service that unfolds in four steps: problem setting, discovery and articulation (workshops), dissemination (formalization), and internalization and stabilization.
What kind of company is Bunko-sha?
Bunko-sha is a printing company that has been in business for 110 years. Today, it has redefined its business as a 'co-creation partner' that collaborates with clients to build their brands, going beyond mere printing services.
What is the background for the launch of the new service?
The service was developed because many small and medium-sized enterprises face issues such as the founder's vision not reaching employees or barriers between departments. Bunko-sha systematized the coaching and facilitation knowledge it gained through organizational culture reform.