110-Year-Old Printing Company Launches 'BE・BRANDING,' a Hands-On Communication Program for SMEs
In May 2026, marking its 110th anniversary, Bunposha, a Nagoya-based printing firm, launched 'BE・BRANDING,' a hands-on communication program designed to help SMEs articulate and embed their corporate strengths.
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- 📰 Published: May 26, 2026 at 01:00
- 🔍 Collected: May 25, 2026 at 16:31
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Bunposha (Headquarters: Nagoya, CEO: Shunsuke Tsurumi), a printing company celebrating its 110th anniversary this year, has launched 'BE・BRANDING,' a communication program aimed at articulating corporate strengths, appeal, and values, starting in May 2026.
Many SMEs struggle to articulate their corporate strengths, as perspectives differ between management and employees. This program targets such companies by operating workshops where employees collectively define their company's strengths, appeal, and values in their own words. Participants become more proactive in their thinking and actions.
Amidst the shrinking printing market, Bunposha's own organizational culture had stagnated. Since a business succession in 2021, the company has worked on organizational reform through new management policies and thorough dialogue between management and employees, enhancing its skills in coaching and facilitation. The program has already been piloted and proven successful in manufacturing, trading, and educational institutions.
Bunposha relocated its headquarters to Showa-ku, Nagoya, in May 2026. The new office serves as a 'lab for dialogue and co-creation,' symbolizing the new 'BE・BRANDING' service.
Launching the New Service 'BE・BRANDING' in the 110th Anniversary Year
In 2026, marking its 110th anniversary, Bunposha has redefined itself beyond a mere 'printing company' to a 'Co-Creation Partner.' Its new mission is to not only print what is ordered but to work with customers to resolve internal 'ambiguities' and visualize value.
'BE・BRANDING' is designed for SMEs that wish to build or redefine their philosophy/vision, articulate their strengths, strengthen cross-departmental collaboration, revitalize internal communication, and foster a more proactive organizational culture.
The program is delivered through 4 steps of hands-on support:
1. Issue Definition: Assessing the situation and clarifying issues to be resolved.
2. Discovery and Articulation: Defining strengths, appeal, and values through workshops.
3. Communication: Visualizing and broadcasting through pamphlets, websites, and videos.
4. Embedding and Retention: Internalization among all employees and follow-up to solidify as organizational culture.
Many SMEs struggle to articulate their corporate strengths, as perspectives differ between management and employees. This program targets such companies by operating workshops where employees collectively define their company's strengths, appeal, and values in their own words. Participants become more proactive in their thinking and actions.
Amidst the shrinking printing market, Bunposha's own organizational culture had stagnated. Since a business succession in 2021, the company has worked on organizational reform through new management policies and thorough dialogue between management and employees, enhancing its skills in coaching and facilitation. The program has already been piloted and proven successful in manufacturing, trading, and educational institutions.
Bunposha relocated its headquarters to Showa-ku, Nagoya, in May 2026. The new office serves as a 'lab for dialogue and co-creation,' symbolizing the new 'BE・BRANDING' service.
Launching the New Service 'BE・BRANDING' in the 110th Anniversary Year
In 2026, marking its 110th anniversary, Bunposha has redefined itself beyond a mere 'printing company' to a 'Co-Creation Partner.' Its new mission is to not only print what is ordered but to work with customers to resolve internal 'ambiguities' and visualize value.
'BE・BRANDING' is designed for SMEs that wish to build or redefine their philosophy/vision, articulate their strengths, strengthen cross-departmental collaboration, revitalize internal communication, and foster a more proactive organizational culture.
The program is delivered through 4 steps of hands-on support:
1. Issue Definition: Assessing the situation and clarifying issues to be resolved.
2. Discovery and Articulation: Defining strengths, appeal, and values through workshops.
3. Communication: Visualizing and broadcasting through pamphlets, websites, and videos.
4. Embedding and Retention: Internalization among all employees and follow-up to solidify as organizational culture.
FAQ
「BE・BRANDING」とはどのようなサービスですか？
中小企業を対象とした伴走型のコミュニケーションプログラムです。社員参加型のワークショップを通じ、自社の強みや魅力を社員が納得できる言葉として言語化・浸透させ、主体性を引き出すことを目的としています。
「BE・BRANDING」を導入するメリットは何ですか？
理念やビジョンの浸透、部門間連携の強化、社内コミュニケーションの活性化、および社員の主体性向上による営業や採用力の強化が期待できます。
どのようなステップで展開されますか？
課題設定、発見・言語化（ワークショップ）、発信（形化）、浸透・定着の4ステップで展開される伴走型支援サービスです。
文方社はどのような企業ですか？
創業110年を迎える印刷会社です。現在は単なる印刷業務を超え、顧客のブランドを共に創り上げる「共創パートナー（CO-Creation Partner）」として事業を再定義しています。
新サービスが提供される背景は何ですか？
多くの中小企業で経営者の想いが社員に届かない、または部門間の壁があるといった課題に対し、文方社自身が組織風土改革を通じて得たコーチングやファシリテーションの知見を体系化したためです。