Yamamoto Noriten's Ultimate Roasted Seaweed "Musou Kahin," Deemed Unrivaled This Year, Returns After Two Years

Yamamoto Noriten Co., Ltd. (Headquarters: Chuo-ku, Tokyo / Representative Director and President: Takahiro Yamamoto) will be selling "Musou Kahin," a product made from a select handful of ingredients deemed "unrivaled this year," for the first time in two years since its launch in July 2024. This special product is sometimes not released if suitable seaweed cannot be harvested due to crop conditions. This time, making its appearance after two years, we are confident in delivering a product that excels in melt-in-your-mouth texture, taste, aroma, crispness, and even beautiful color and luster. ■ "Musou Kahin": A Unique and Supreme Mark This product is a title given only to the "one and only" seaweed of that year, ultimately decided by the company's chairman and president after actual tasting, from several types of seaweed carefully selected by sorting technicians with many years of experience. In its production, as a specialty seaweed store, we meticulously roast the seaweed to maximize its umami, carefully determining the optimal temperature and heating time for each type of seaweed. Its product name originates from the fact that Yamaoka Tesshu, a swordsman and master calligrapher of the Meiji era, praised our seaweed as "Tokai Meisan Musou Kahin" (Unrivaled Masterpiece of Tokai's Famous Products) and wrote it in calligraphy. Tokujiro, the second-generation owner who invented "seasoned seaweed," became acquainted with Yamaoka Tesshu while attending Chiba Shusaku's Genbukan Dojo in Kanda Otamagaike, famous for the Hokushin Itto-ryu sword style. This product was named "Musou Kahin," meaning "an unparalleled item," in honor of that calligraphy. The characters imprinted on the product design today are based on Tesshu's calligraphy from that time. ■ Features of This Year's "Musou Kahin" This year's "Musou Kahin" boasts the highest quality from Saga Prefecture, cultivated with passion by fishermen despite challenging conditions of poor harvests. ・Texture: A pleasant crispness on the surface, yet a refined melt-in-your-mouth texture that dissolves gently. ・Aroma: The scent of the磯 (sea) lingers as an aftertaste. ・Taste: The rich umami inherent in seaweed spreads the moment it enters your mouth. Selection Committee Scene ■ Yamamoto Noriten's Philosophy Amidst the challenging situation of continuously rising seaweed prices, we believe it is precisely at such times that we want to convey the "true value" of seaweed. We sincerely hope that you will experience this supreme seaweed, which fishermen have cultivated with immense time and effort. Beyond its deliciousness, we earnestly wish for more people to discover the profound depth of seaweed as an ingredient and its unseen potential. Ariake Sea Scene 【Product Details】 Musou Kahin (Special) Limited to 450 units Content: 12 bags (8-cut, 8 sheets each) Price: 21,600 JPY (tax included) Size: H30.4 x W27.8 x D7.8 cm *Provided in a pull-out paulownia wood box. Yamamoto Noriten Nihonbashi Main Store, Official Online Shop, various e-commerce sites, department store sales counters nationwide, Yamamoto Noriten handling stores *Some stores may not be able to accept reservations. *This product is sold exclusively by reservation. Only a limited number of units will be produced. *Please note that it will take time from your application to the delivery of the product. 【Application Deadline】June 5th (Friday) 【Scheduled Delivery Date】July 10th (Friday) *Delivery dates may differ for Hokkaido, Kyushu, and Okinawa (remote islands/some areas). Founded in 1849 in Nihonbashi, Tokyo. A specialty seaweed store dedicated "only to seaweed." We have undertaken numerous challenges throughout our long history, such as inventing seasoned seaweed in 1869 and opening Japan's first drive-in in 1965. We offer a wide range of products, from gift items like our flagship product "Ume no Hana" (Plum Blossom), which uses seaweed graded by our unique standards, to casual snack-style "Otsumami Nori" (Snack Seaweed) for everyday enjoyment. ・Corporate Website: https://www.yamamoto-noriten.co.jp/ ・Official Online Shop: https://www.yamamotonori-shop.jp/ ・Official Instagram: https://www.instagram.com/yamamotonoriten_official/ ・Official X (formerly Twitter): https://twitter.com/yamamotonorii