July 9, 2026

Yamamoto Shoten Co., Ltd. (Head Office: Chuo-ku, Kobe City, President: Itaru Natori), the sole importer and distributor, manufacturer, and retailer in Japan for the long-established Italian chocolate brand "Caffarel" (founded in Turin), which will celebrate its 200th anniversary in 2026, launched the "OUTLET SALE" and "CLEARANCE SALE" simultaneously on the official Caffarel online shop starting July 3 (Fri).

"OUTLET SALE" Overview

・Target Period: July 3, 2026 (Fri) –

・Target Store: Caffarel Official Online Shop https://www.caffarel.co.jp/

・Product Details: An advantageous sale where listed products can be purchased at 50% off.

※Limited quantity, ends when stock runs out.

※Discount rates may change in the future.

【Recommended Products】

・Round Can

・1,350 yen (tax included) *Outlet price

・Contents: 10 chocolates

・Gianduja 3 pieces

・Gianduja Bitter 3 pieces

・Mini Heart 2 pieces

・Salted Caramel 1 piece

・Cremrino Cube 1 piece

A Caffarel set can with a calm pink and chocolate color scheme, set against a background of a map of historic Turin, is eye-catching.

・Square Can

・1,242 yen (tax included) *Outlet price

・Contents: 9 foil-wrapped chocolates

・Gianduja 2 pieces

・Gianduja Bitter 2 pieces

・Cremrino Cube 1 piece

・Mini Heart 2 pieces

・Salted Caramel 1 piece

・Piemonte 1 piece

A design can commemorating Caffarel's 200th anniversary. Inspired by graphics taken from the style of lettering used by Caffarel.

"CLEARANCE SALE" Overview

・Target Period: July 3, 2026 (Fri) –

・Target Store: Caffarel Official Online Shop https://www.caffarel.co.jp/

・Campaign Details: An advantageous sale where products listed on the dedicated page can be purchased at 50% off using a coupon.

・Phase 1: Held from July 3 (Fri)

・Phase 2: Starts July 10 (Fri)

・Phase 3: Starts July 17 (Fri)

・Phase 4: Starts July 23 (Fri) until the 31st (Fri)

※Limited quantity, ends when stock runs out.

※Coupons are only applicable to "CLEARANCE SALE" eligible products. Please ensure you register the coupon during checkout.

Eligible products will be added in stages each week, and the lineup will be progressively enhanced. Please look forward to it. Be sure to check the official Caffarel online shop every Friday in July.

【Phase 1 Recommended Product】

・Amici della Foresta 16 pieces

・3,888 yen (tax included) → 50% off with coupon!

・Contents: 16 pieces

・Gianduja 2 pieces

・Piemonte 1 piece

・Cremrino Cube 1 piece

・Ladybug 1 piece

・Cat 1 piece

・Boy & Girls 2 pieces

・Mushroom 2 pieces

・Cat 2 pieces

・Hazelnut 2 pieces

・Mini Heart 2 pieces

・Gianduja Cream [210g]

・2,808 yen (tax included) → 50% off with coupon!

・Contents: Gianduja Cream 210g

A spreadable cream of Caffarel's signature product, Gianduja. Enjoy it in various ways, such as spreading on toast or serving with cake.

We especially recommend mixing it with vanilla ice cream for a summer treat. It transforms ordinary ice cream into an extraordinary dessert.

About Caffarel

An established chocolate brand from Turin, Italy, founded in 1826. It will celebrate its milestone 200th anniversary in 2026. In 1865, amidst a cacao shortage, the brand focused on Piedmont hazelnuts and created "Gianduja," which brought out a rich flavor and aroma. Its refined taste has been loved worldwide across generations.

Official Online Shop: https://www.caffarel.co.jp/

Official Instagram: https://www.instagram.com/caffarel_hy/

About Gianduja

In 1865, during a cacao shortage caused by the Napoleonic Wars, people turned their attention to local Piedmont hazelnuts. To compensate for the lack of cacao and enhance flavor and richness, "Gianduja" was created by blending hazelnut paste with cacao. In 2025, it marked the 160th anniversary of its creation.

Company Overview

Company Name: Yamamoto Shoten Co., Ltd.

President: Itaru Natori

Location: Nihon Building 902, 79 Kyomachi, Chuo-ku, Kobe City, 650-0034

Founded: 1911 (Meiji 44)

Business Activities: Import/export, domestic wholesale, retail, Western confectionery manufacturing and sales

Capital: 40 million yen

FACT BOX

  • Source: PR TIMES
  • Category: セール
  • Organizations: Caffarel