[Sold Out in 0 Seconds] Record Fastest Ever! "Giant Whole Melon Shortcake" Sold Out Before Even Reaching the Shelves!

Okashi no Taiyo

Taiyo Co., Ltd. (Location: 293 Iigura, Sōsa City, Chiba Prefecture, Representative Director: Masakatsu Kataoka), which operates the long-loved confectionery store "Okashi no Taiyo" in Chiba Prefecture, announced that its limited-edition summer product, the "Giant Whole Melon Shortcake," featured in the press release "[4-Day Limited] Using a Whole 5L Extra-Large 'Takami Melon'! 'Giant Whole Melon Shortcake' to Go on Sale!" distributed on July 4, 2026 (Saturday), sold out solely based on pre-orders before sales even began, reaching its planned quantity without ever being displayed in stores.

The "Giant Whole Melon Shortcake," previously popular with customers and known to sell out by noon, this time sold out in less than a second after sales started. Orders from customers waiting for the sales to begin alone filled the planned quantity, and the product never made it to the store's display case. This marks the fastest sell-out record in the history of the "Giant Whole Melon Shortcake."

Regarding the "Target Press Release"

Target Press Release

[4-Day Limited] Using a Whole 5L Extra-Large 'Takami Melon'! 'Giant Whole Melon Shortcake' to Go on Sale!

https://prtimes.jp/main/html/rd/p/000000177.000145123.html

Affiliated Media and Publication Achievements

We sincerely thank all media representatives who have published or featured this release, including PR TIMES affiliated media.

【Featured/Mentioned Media】

CLASSY.ONLINE, Food Channel, Ray, mamagirl, andGIRL, AERA dot., Gourmet Press, BtoB Platform Industry Channel, eltha, GISELe, SEOTOOLS, HapiMama*, Kurashinista, Infoseek News, Umai Meshi, Nico Nico News, Mapion News, STORY, JJnet, PRESIDENT Online, Tokyo Shimbun TOKYO Web, ReseMom, Ibaraki Shimbun Cross-eye, JBpress, CREA WEB, Yuyu Time, Chiba Keizai Shimbun, NewsPicks, Mezamashi Media, Hanagata Bunka Tsushin, 30min. San Zero Minutes, Toremaga News, livedoor News, Otakuma Keizai Shimbun, STRAIGHT PRESS, @DIME, Toyo Keizai Online, Funabashi Keizai Shimbun, Number Web, RBB TODAY, iza, Mainichi Shimbun Digital, Jiji.com, Sankei News, Zaikei Shimbun, Jorudan News!, TV Tokyo Plus, Asahi Shimbun Digital Magazine &, TBS NEWS DIG *In no particular order

Why Did It Garner Such a Strong Response?

Scarcity due to limited sales only 4 days a year

The "Giant Whole Melon Shortcake" is a seasonal product sold for only 4 days in July. It is available for only one day at branch stores and for four days with limited quantities at the main store. The scarcity, with the thought that "if I miss this period, I might not be able to taste it again until next year," has led to high customer expectations.

Material value of an extra-large 5L Takami Melon

Only 5L size Takami Melons, which have a low distribution volume among local Chiba Prefecture Takami Melons, are used. By using an entire extra-large melon, which is rare in the market, we achieve an overwhelming presence and specialness that cannot be found elsewhere. This is one of the reasons why many customers choose it, thinking, "I want to try it at least once."

High visual appeal created by "moe dan" (stunning cross-section)

The beautiful cross-section of melon flesh, sponge cake, fresh cream, and strawberries that appears the moment the melon is cut has generated a huge response on social media every year as a photogenic visual. The product's appeal is easily conveyed visually, leading to increased purchasing intent from many customers.

Product quality that goes beyond appearance

In addition to its impactful appearance, we are meticulous about the ingredients and manufacturing methods, including the juicy Takami Melon, fresh cream from Kyushu, and moist, fluffy sponge cake. The taste, which exceeds expectations of being "more delicious than it looks," is one of the reasons why many repeat customers support it every year.

Accumulated popularity over the years and this year's significant buzz

While it is a popular product that has been well-received by many customers every year, this year we received many inquiries from new customers who saw it on social media and in press releases. We believe that the convergence of customers who have patronized us for many years and new customers who became interested this year led to this record-breaking sell-out.

Gratitude and Future Outlook

We sincerely apologize to all customers who visited the store but were unable to purchase the product due to it selling out before sales even began.

On the other hand, we are deeply moved by the large number of customers, including our regular customers who eagerly await this day each year and those who visited after learning about us for the first time this year. Seeing cars with license plates from other prefectures in the parking lot and customers who traveled from distant areas outside the region, we were truly speechless to think that they had traveled for hours just for our cake.

Even after selling out, we received many grateful comments such as "I really want to eat it" and "Can I still buy it?" Out of joy and gratitude, we decided, "We can't let them go home empty-handed!" and hastily proceeded with additional production for a resale later that day. We are delighted that we were able to offer it to more customers by making it available again in stores by early afternoon.

Only 3 days remain in the 4-day limited sales period. In response to this reaction, we have decided to increase production for future sales. Please enjoy the special "Giant Whole Melon Shortcake," which is only available this year and at this time.

All of us at "Okashi no Taiyo" sincerely look forward to your visit.

Future Sales Schedule

Information on sudden additional sales like this one and seasonal product sales is announced on our official Instagram.

If you want to "definitely eat it next time!", please follow us and check for the latest information ♪

Official Instagram: https://www.instagram.com/okashi_taiyo

Account Name: @okashi_taiyo

Remaining Sales Dates and Stores

【Sales Dates】

【Sales Stores】

July 12 (Sun)

Main Store, Kaijo Store 9:00 AM onwards

July 19 (Sun)

Main Store, Higashigane Store 9:00 AM onwards

July 26 (Sun)

Main Store, Naruto Store 9:00 AM onwards

Product Information

【Product Name】

Whole Melon Shortcake

【Price】

1 slice ¥1,500 (tax included)

【Expiration Date】

Same day

*Limited quantity, sales end when sold out.

We express our sincere gratitude to all the media outlets that covered, published, and supported us through this press release, as well as to all the customers and readers who visited us.

◆ Inquiries

Okashi no Taiyo

Address: 293 Iigura, Sōsa City, Chiba Prefecture, 289-2147

Phone: 0479-72-0533 (*Please refrain from sales calls for advertising/tie-ups.)

Business Hours: 8:00 AM - 7:00 PM

Regular Holidays: Irregular holidays

Parking: Available

Rakuten Ichiba Official Website: https://www.rakuten.co.jp/etaiyou/

Official Instagram: https://www.instagram.com/okashi_taiyo

Official X (formerly Twitter): https://x.com/okashi_TAIYO

Official TikTok: https://www.tiktok.com/@okashi_taiyo

Official YouTube: https://www.youtube.com/okashi_taiyou

Official Threads: https://www.threads.net/okashi_taiyo

Company Profile

Company Name: Taiyo Co., Ltd.

Representative: Representative Director Masakatsu Kataoka

Location: 293 Iigura, Sōsa City, Chiba Prefecture, 289-2147

Establishment Date: May 1, 1951

Business Activities: Confectionery manufacturing and sales

For inquiries regarding this press release and our company in general, please contact us at the email address below.

okashinotaiyou.web@gmail.com

*We kindly ask that you refrain from submitting sales proposals for advertising or tie-ups regarding this matter. Please feel free to contact us for inquiries about interviews or content.