Unraveling the 2x Sales Growth of Sapporo Black Label: Creating 'Emotional Experiences' for Brand Growth
Key facts
- Unraveling the 2x Sales Growth of Sapporo Black Label: Creating 'Emotional Experiences' for Brand Growth
- Jun Kurata of Daiko will speak at the Sendenkaigi Summit on June 17, 2026, discussing the strategy of 'emotional experience' creation that doubled Sapporo Black Label's sales in 10 years.
- Source: PR Times
- Date: May 20, 2026
Direct answer
Jun Kurata of Daiko will speak at the Sendenkaigi Summit on June 17, 2026, discussing the strategy of 'emotional experience' creation that doubled Sapporo Black Label's sales in 10 years.
- Citation
- Unraveling the 2x Sales Growth of Sapporo Black Label: Creating 'Emotional Experiences' for Brand Growth (May 20, 2026), PR Times
- Source
- PR Times
- Date
- May 20, 2026
Jun Kurata of Daiko will speak at the Sendenkaigi Summit on June 17, 2026, discussing the strategy of 'emotional experience' creation that doubled Sapporo Black Label's sales in 10 years.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 22:30
- 🔍 Collected: May 20, 2026 at 14:01
- 🤖 AI Analyzed: May 20, 2026 at 14:05 (3 min after Collected)
Daiko announces that Jun Kurata, General Manager of the Strategic Planning Bureau, Solution Design Division, Direct Driven Marketing Unit, Account Strategy Office, Business Strategy Headquarters, will speak at the 'Sendenkaigi Summit' to be held at the Hamamatsucho Convention Hall on June 17, 2026.
Official Website: https://www.sendenkaigi.com/marketing/event/summit2606/
In an era of overwhelming choices, the key factor for brands to be selected, loved, and advocated is creating 'emotional experiences' that go beyond mere product and service encounters. This lecture will examine the specific brand activities of Sapporo Black Label, which saw its sales double over roughly 10 years despite a shrinking overall beer market, and introduce how to generate such emotional experiences.
[Event Overview]
- Date: Wednesday, June 17, 2026, 15:35–16:05
- Venue: Hamamatsucho Convention Hall
- Participation Fee: Free (Pre-registration required)
Official Website: https://www.sendenkaigi.com/marketing/event/summit2606/
In an era of overwhelming choices, the key factor for brands to be selected, loved, and advocated is creating 'emotional experiences' that go beyond mere product and service encounters. This lecture will examine the specific brand activities of Sapporo Black Label, which saw its sales double over roughly 10 years despite a shrinking overall beer market, and introduce how to generate such emotional experiences.
[Event Overview]
- Date: Wednesday, June 17, 2026, 15:35–16:05
- Venue: Hamamatsucho Convention Hall
- Participation Fee: Free (Pre-registration required)
FAQ
Why did Sapporo Black Label's sales double?
They built brand value by creating 'emotional experiences' that go beyond basic product usage, fostering deep consumer love.
What can be learned at Sendenkaigi Summit?
You can learn about designing emotional experiences to grow brands and specific marketing case studies in a shrinking market.
Who is this event for?
Marketing professionals, brand managers, and business leaders interested in brand growth and customer engagement.