Injecting 'Lifeblood' into 'Hollowed-Out Goal Management': Launch of 'MOK4' Framework as a Service.

Kotsuchuten Inc. (Tokyo), led by Kunio Tsuboya, author of the "100 Acupoints" series with over 120,000 copies sold, is launching a new service, "MOK4," designed to "inject lifeblood into hollowed-out goal management." This service aims to deliver the "MOK4" framework to 10 million people and shift Japan's paradigm towards "mutual victory for individuals and organizations."

・Click here for the service site

https://ko-chu-ten.com/mok4/

Background

According to a "Goal Management Status Survey" conducted by Kotsuchuten Inc. in August 2022, only "24%" of respondents answered that goal management was going well, while "27%" stated it was not. Many who responded negatively pointed to the "hollowing out of goal management."

Our representative, Kunio Tsuboya, through 25 years of "HR practice" and "book writing" with a cumulative series sales of 120,000 copies, believes that successful goal management can achieve both the freedom of employees and the results of the organization, thus realizing "mutual victory for individuals and organizations." He aims to achieve true goal management and promote goal management that is infused with lifeblood.

From "Illustrated Introduction to Goal Management / Kunio Tsuboya"

The MOK4 Framework for Mutual Victory of Individuals and Organizations

MOK4 is a framework created based on integral theory for "mutual victory of individuals and organizations" and P.F. Drucker's MBO (Management By Objectives and Self-control).

It aims to integrate (orient) the four quadrants of individual/organization x subjective/objective through goal setting and achieve a spiral-up.

Simple and Essential, Thus Infused with Lifeblood

Because it is a "simple and essential" way of thinking that involves dividing into and integrating four quadrants, it functions as a common language and is easy to handle in practice.

Specifically, by utilizing the Goal Management Board Game, Goal Setting Worksheet MOK4, and Illustrated Introduction to Goal Management, it is possible to inject lifeblood into the MOK4 model.

Goal Setting Worksheet MOK4

A worksheet that enables goal setting for the mutual victory of individuals and organizations. Available for free download.

Goal Management Board Game

Experience goal management through simulated experience and acquire a common language.

Illustrated Introduction to Goal Management

A textbook to deepen understanding of goal management.

Service Details

Organizational Support Training & Consulting MOK4 Team

Goal Management Board Game / Game Learning Navigator Training Course

Service User Interviews

YOHO BREWING CO., LTD.

Naoto Ogino

From Board Game to Common Language! An Essential Item for Goal Management Infused with Lifeblood

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Kakedas Inc.

Ryuka Hayakawa

"It's learning because it's an experience, not just lectures" - Goal management is effective as a starting point for career support.

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flaro Inc. Representative Director

Shuhei Abe x CS Ami Kobayashi

Looking towards the "30-person barrier." How flaro achieved organizational development where "performance and job satisfaction" are synchronized with "MOK4"

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Service History

This service is based on the "Illustrated Introduction to Goal Management" published in 2023, and its parent organization is the "Goal Management Paradigm Shift Project" launched in June 2024. In July 2024, we received 3.92 million yen in support through crowdfunding aimed at creating a goal management board game. In October 2025, the service "Goal Management for Mutual Victory of Individuals and Organizations" was released. This led to the current service, MOK4.

Comment from Kunio Tsuboya, Representative Director of Kotsuchuten Inc.

For 25 years, I have been working with the desire to "give shape to the will of HR." Giving shape means creating a model (kata) based on principles and infusing it with the blood (chi) of practice.

If there are only models like HR systems, training structures, or organizational charts, but no lifeblood, they are meaningless. A Buddha statue without a soul is better left unmade. On the other hand, without a model, the lifeblood will flow out, and any good actions will disappear without accumulating. Only when both the model and the lifeblood are present does it take shape, and the will of HR is realized.

In my work with many organizations, I discovered that the key lies in "goal management." Unfortunately, in many organizations, goal management has become hollow. Exploitation through quota management is wrong, as is a lukewarm approach that drowns in dialogue and listening. True goal management must create a spiral-up. Therefore, I summarized the principles of goal management in the book "Illustrated Introduction to Goal Management" and developed the framework "MOK4" to support its implementation.

I sincerely hope you will utilize MOK4 to implement true goal management where "individuals and organizations both win." That is all I wish to convey.

Event Announcements

7/9 (Thu) 18:00-20:00

What are the ways for "Goal Management" and "Career Autonomy" to Achieve Both Individual and Organizational Growth? - Considering from the Case of WingArc1st -

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7/16 (Thu) 20:00-22:00

HR Craft Night vol.49 (An HR networking event themed "Making Friends with Sushi and Craft Beer") - Goal Management Edition: Creating a Common Language for Management in Expanding Organizations -

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Company Overview

About Kotsuchuten Inc.

Company Name: Kotsuchuten Inc.

Representative: Kunio Tsuboya

Location: 2-28-8 Matsugaya, Taito-ku, Tokyo

Business Activities: Book writing, HR consulting, HR academy operation, etc.

URL: https://ko-chu-ten.com/top/

PR Inquiries: mbo@mbo100.com

* July 2026 is the #HRMap Communication Month

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