The 'Box Surprise' Proposal Experience Boosts Men's Motivation for Bridal Events

Orkos, a proposal ring brand operated by Tsuchiya Co., Ltd. (trading as Jewelry Tsuchiya, located in Fukui City, Fukui Prefecture), conducted an original survey under the supervision of the Japan Proposal Advisor Association. The survey targeted 93 men who used Orkos proposal rings to propose within the past six years and subsequently became engaged.

This survey examined changes in attitudes toward weddings, photo weddings, destination weddings, and other bridal events after a successful proposal, as well as the status of bridal event planning and perspectives on engagement and wedding rings.

As a result, among men who have implemented or plan to implement bridal events, 74.7% said that their experience of their partner's joy during the proposal 'greatly influenced' or 'somewhat influenced' their motivation to pursue weddings, destination weddings, or photo weddings.

Additionally, 69.9% of men reported a more positive attitude toward weddings, photo weddings, and destination weddings after a successful proposal. 65.6% began discussing weddings or wedding-related plans within one month of the proposal, rising to 82.8% within three months.

These findings suggest that a proposal is not merely a moment to convey engagement intentions, but also a significant success experience for men—'making their partner happy'—which may lead to proactive actions toward future bridal events.

Survey Summary

Key Results

Numerical Value

Among those implementing or planning bridal events, the proposal success experience influenced motivation

74.7%

After successful proposal, more positive attitude toward bridal events

69.9%

Discussed weddings or wedding plans within one month of proposal

65.6%

Implementing or planning bridal events such as weddings or photo weddings

84.9%

Among men who did not purchase engagement rings, those implementing or planning bridal events

86.0%

1. The Proposal Success Experience Influences Men's Motivation for Bridal Events

Among the 79 respondents who are implementing or planning bridal events, 74.7% answered that their partner's joyful reaction during the proposal 'greatly influenced' or 'somewhat influenced' their motivation for subsequent bridal events.

Figure 1: Impact of Proposal Success Experience on Bridal Event Motivation

Real Voices on Post-Proposal Motivation

"She cried tears of joy, so I decided I absolutely wouldn't compromise on our wedding."

"She was so happy, I really want our wedding events to be enjoyable too."

"She cried and was thrilled. I wanted her to wear a dress and also wanted to introduce her to my parents."

"She was delighted by the surprise, so I want to create similar joyful moments during the wedding."

"Seeing her so happy made me want our wedding to be a lifelong memorable experience."

"She was even happier than I imagined, so I don't want this moment to be the peak of our relationship."

"Proposing made me realize the importance of milestones. My feelings naturally moved toward the next step."

These responses indicate that the experience of making their partner happy during a proposal is not only joyful for women but also a significant success experience for men, serving as a catalyst for positively considering weddings, photo weddings, and destination weddings.

2. After Proposal Success, About 70% Show Increased Interest in Bridal Events

When asked, "Did your feelings toward weddings, photo weddings, or destination weddings change before and after the successful proposal?" 69.9% reported a more positive change.

Figure 2: Change in Attitude Toward Bridal Events Before and After Proposal Success

This positive shift was observed not only among those already interested but also among those who were hesitant or had not previously considered such events. A proposal may not be an endpoint but rather an entry point to discussing the couple's future together.

3. 65.6% Began Discussing Weddings Within One Month

Regarding when men first discussed weddings or wedding plans after a successful proposal, 33.3% said 'within one week,' and 32.3% said 'within one month,' totaling 65.6% within one month. Within three months, the figure rose to 82.8%.

Figure 3: Timing of First Discussion About Weddings or Weddings After Proposal Success

These results suggest that a proposal not only conveys engagement intentions but also serves as a starting point for discussing the couple's future, including weddings, photo sessions, destination weddings, and honeymoon trips.

4. 84.9% Are Implementing or Planning Bridal Events

When asked, "Regarding your marriage, have you held or do you plan to hold bridal events such as a wedding or photo wedding?" 84.9% answered "yes" or "plan to."

Figure 4: Implementation or Planning of Bridal Events

In terms of event content, domestic weddings and receptions were the most common, followed by photo weddings and small family-centered ceremonies or dinner parties. Many men who successfully proposed using Orkos proposal rings showed a positive trend toward pursuing subsequent bridal events.

5. Not Purchasing an Engagement Ring Does Not Indicate Disinterest in Bridal Events

In this survey, 53.8% of men answered they did not purchase an engagement ring after the proposal. However, among the 50 men who did not purchase an engagement ring, 43 are implementing or planning bridal events such as weddings or photo weddings—86.0%.

Figure 5: Engagement Ring Purchase Status and Bridal Event Planning Among Those Who Did Not Purchase

This result suggests that choosing not to purchase an engagement ring does not necessarily indicate disinterest in marriage preparation or bridal events. Giving a ring, holding a wedding, preserving memories through photos, going on a honeymoon, or having a family dinner—all choices are meaningful expressions of love as long as both partners agree.

Orkos, while being a jewelry brand, believes it is important not to judge the value of a proposal or marriage preparation solely by the presence or absence of an engagement ring, but rather to support couples in beginning their future in a way that suits them.

Comment from Michiteru Tsuchiya, Director of Orkos Proposal Ring

A proposal is a crucial moment to convey the intention to marry. However, this survey revealed that a proposal is not an endpoint, but rather a starting point for discussing the couple's future.

What stood out was how the partner's joy directly influenced the man's subsequent actions. She was happy. My feelings were accepted. That experience became a significant success for the man as well.

Also, from our position as a jewelry provider