New Service Launch: Conveying Corporate Philosophy and Customer Experience in a 10-Page Illustrated Book Combining Storytelling and Infographics

Kashika Lab Inc. (Hiratsuka City, Kanagawa Prefecture; CEO: Takuya Ozawa) has launched a new corporate picture book service designed to convey corporate philosophy and business value through both 'memory' and 'understanding.'

This service combines memorable storytelling with infographics and visual explanations that promote immediate comprehension, transforming corporate philosophies, business offerings, and customer experiences into a compelling 10-page illustrated book. With information design aimed at being recalled during comparison and evaluation stages, the service proposes a new form of communication that effectively delivers a company’s thinking and values.

Dedicated Page: https://kashika-lab.co.jp/ehon/

Background of Service Launch

To date, our company has supported clients in making complex information easier to understand through diagrams, infographics, and illustrations. However, as our business expanded and services became more specialized, the increasing volume of information made it harder for outsiders to grasp 'what kind of company we are.' To address this, we reorganized our core values and business priorities, ultimately arriving at the 'picture book' as an effective method to communicate them cohesively within a single narrative.

Diagrams and infographics excel at organizing information and fostering immediate understanding and 'conviction.' In contrast, stories are powerful in generating empathy and embedding messages into long-term 'memory.' We have systematized our insights from combining these two distinct approaches into a proprietary production guideline, now launching it as a corporate picture book creation service.

Service Features

- The engaging power and personal relevance unique to picture books

You might associate picture books with children, but we believe their simple structure and diverse expressive elements are highly effective for conveying complex information in business contexts.

First, the picture book format lowers psychological barriers such as 'this looks difficult' or 'reading will be tedious.' With illustrations, concise text, and a soft tone, readers naturally engage with the content.

Additionally, elements like storylines, protagonists, and dialogues encourage readers to relate the narrative to their own situations or organizations. This goes beyond mere comprehension, prompting reflection such as 'how would this apply to us?'

- Information organization combining storytelling and data visualization

We integrate diagrams and infographics into narrative flows, creating structures that go beyond mere emotional resonance. Stories generate empathy and are easily retained in long-term memory, while diagrams and infographics organize complex information, enabling accurate understanding and immediate conviction.

By combining enduring narratives with on-the-spot comprehension through visuals, we express corporate philosophies, business content, and customer experiences in a more memorable and impactful way.

- Versatility beyond the picture book

The values, stories, and visuals developed during the picture book creation process can be used not only as corporate brochures but also in recruitment, sales materials, exhibitions, websites, and more.

By organizing a company’s thinking and values into a single narrative, consistent messaging and brand building can be achieved across different media. Additionally, for companies seeking a more compact format, we offer a 6-page 'problem-solving storybook' optimized for sales and presentations.

Recommended for These Types of Companies

- Struggling to communicate corporate philosophy and value to employees or customers - Wanting to explain highly specialized services or technologies in an accessible way - Seeking a friendly image without appearing cheap or unprofessional - Aiming to consistently convey company values and strengths in recruitment and sales - Exploring new ways to communicate using storytelling and design

We support effective communication of corporate philosophy and value through information design that combines 'conviction' from visuals and 'memory' from storytelling.

CEO Comment

Important decisions aren’t made solely based on immediate conviction. Being remembered later, after comparison and consideration, is equally crucial. At Kashika Lab, we developed this service with the belief that by intentionally designing for both 'conviction' and 'memory,' we can communicate not only a company’s philosophy and value but also the background behind its services.

We aim to propose a new form of communication—one that isn’t just easy to understand, but also comes to mind during decision-making—through the medium of picture books.

About Kashika Lab Inc.

We provide information design and illustration services that visually organize complex data and business visions, promoting intuitive understanding.

- Company Name: Kashika Lab Inc. - Location: Hiratsuka City, Kanagawa Prefecture - Representative: CEO Takuya Ozawa - Business Activities: Infographic production, illustration, visual design - Website: https://kashika-lab.co.jp/ - Company Guide: [PDF] Kashika Lab: Company Introduction in Picture Book Format

Contact for Inquiries

Please feel free to contact us via the inquiry form below:

https://kashika-lab.co.jp/contact/