[Real Estate DX] Individual Optimization of Follow-up Emails According to Customer Behavior! Innovative "Step Mail Function" Newly Added to Real Estate Homepage System (RHS)

Hakase.com Inc. (Headquarters: Musashino City, Tokyo, hereinafter referred to as "Hakase.com"), which develops homepage production and system development for real estate companies, will officially release the "Step Mail Function" on Friday, June 12, 2026, as a major functional update to its Real Estate Homepage System (RHS). This function automatically optimizes the delivery time of emails for each member.

This function allows users to select either the "X days after registration" or "X days after last login" mode according to their company's follow-up strategy to send automatic follow-up emails. It also features an innovative mode that automatically distributes and sends matching emails and step emails at various times for each member. This simultaneously achieves an increase in email open and click-through rates and a reduction in follow-up resources for sales staff.

▶︎ "Homepage Hakase" Official Page: https://www.j-s-p.com/

■ Background of New Feature Development: The Limitations and Challenges of Reaching Recipients with Mass Emails

In many traditional real estate systems, follow-up emails and matching emails (property proposal emails) are generally sent to all members at a fixed set time (e.g., 9 AM or 6 PM). However, the lifestyles of users searching for properties are diversifying, and the "optimal time" to check emails varies from person to person. With mass distribution, emails can get buried among others and be overlooked without being opened.

Furthermore, a significant amount of effort is required to create the content and design scenarios for follow-up emails, leading to many real estate companies expressing that they "don't have the time to set up and prepare even if the function exists." To solve these issues, Hakase.com has developed the Step Mail Function, which automatically follows up with customers during their active hours and can be sent immediately without hassle right after implementation.

■ Main Specifications and Features of the "Step Mail Function"

1. Individual Automatic Delivery Aligned with Customer Active Times

The sending times for step emails are automatically distributed and sent individually to each member. The delivery time is automatically optimized based on the member's activity history.

2. "Time Slide (Delay) Function for Unopened Emails" to Increase Open Rates

If an email is not opened by the next delivery time, the next delivery timing is automatically shifted by 30 minutes. This allows for flexible adaptation to changes in the user's daily rhythm and continuously seeks out times when emails are less likely to be buried.

Additionally, the criteria for the slide judgment (default is 1 email), such as "how many unopened emails trigger a time slide," and whether the judgment criteria should be "open history" or "click history," can be flexibly customized according to the real estate company's strategy.

3. No Tedious Scenario Creation Needed! Templates Up to the 15th Email Included as Standard

The system comes with pre-installed step email text templates up to the 15th email. Therefore, there is no need for troublesome text creation or setup after implementation; high-quality automatic follow-up can be started immediately with the default settings if no content changes are desired. Of course, customization to your company's unique text is also easy.

4. Two Trigger Modes to Choose From According to Strategy

The timing (trigger condition) for initiating follow-up emails can be selected from the following two modes to suit the real estate company's sales style:

Mode: X Days After Registration: An automatic follow-up mode designed to capture high-intent customers in their "initial consideration phase" who have just registered as new members.

Mode: X Days After Last Login: An automatic follow-up mode for re-engaging customers who have stopped visiting the site and are about to disengage (or have resumed their property search).

■ Three Strengths and Benefits of the Step Mail Function

Seamless Integration as an RHS Standard Feature: Eliminates the need and cost of contracting and integrating with external email delivery tools; it is completed within the Real Estate Homepage System (RHS) provided by our company. Highly accurate follow-up linked with customer and property data is possible.

Automatic Optimization of Delivery Times Targeting Customer Psychology: The system automatically determines past open/click history and distributes emails at various times to the "most likely to be read" time slots. This prevents emails from getting lost in the inbox and maximizes open rates.

Easy Start for Anyone from Zero Setup: With 15 scenarios pre-set, even staff members who are not proficient in system settings can start full-scale step email delivery operations with a single click.

■ About Homepage Hakase

Homepage Hakase has been providing homepage production and lead generation support for the real estate industry for over 20 years. We offer comprehensive services not just for homepage creation, but also for SEO, advertising operations, response analysis, and content improvement. Based on our accumulated experience and support for over 1,000 companies in web strategy and operations, we provide broad support from local real estate companies to large corporations. We propose real estate web strategies utilizing data and know-how accumulated over many years.

▶︎ About Homepage Hakase: https://www.j-s-p.com/

■ Company Overview

Company Name: Hakase.com Inc.

Address: Sankaku Building 2F, 1-17-18 Kichijoji Higashicho, Musashino City, Tokyo 180-0002

Representative: Masaji Iwasaki, President and Representative Director

Founded: December 1998 (Established: May 2002)

Business Activities: Video planning and production consulting, Web production consulting, Web system management, Portal site operation, Information magazine publication and editing, Advertising agency for interviews, Entertainment business

URL: https://web-hakase.com/

■ Company Overview

Department: Planning Division

TEL: 0422-28-2211

E-mail: https://www.j-s-p.com/contact_form/