Nihonbashi Senbikiya Main Store at Isetan Shinjuku Reopens June 17, 2026

On Wednesday, June 17, 2026, Nihonbashi Senbikiya Main Store at Isetan Shinjuku will reopen with a refreshed concept and renewed design. To commemorate the occasion, two new exclusive desserts—'Gohoubi Jelly'—will debut at the store.

Concept Behind 'Gohoubi Jelly'

'Gohoubi Jelly' was born from a simple yet heartfelt desire: 'We want more people to enjoy eating fruit.'

As a small treat for yourself. As a reward for someone who's working hard.

Created to enhance life's everyday 'special moments,' this premium jelly product maximizes the natural charm of fresh fruit. Each jelly is carefully handcrafted in-store to preserve the authentic texture and flavor of the ingredients.

Product Lineup

Gohoubi Jelly ~Fruits~

Price: ¥2,916 (tax included) | Release Date: From June 17 (Wed)

This jelly features five types of fruit—strawberries, kiwi, oranges, apples, and pineapple—cut into generous pieces and packed tightly into a refreshing lemon-flavored jelly. The jelly is crafted to an ideal softness, allowing you to fully enjoy the natural textures of the fruit. Its vibrant, colorful appearance also makes it a perfect uplifting gift.

Gohoubi Jelly ~Fruits~

Gohoubi Jelly ~Kagoshima Mango & Passion Fruit~

Price: ¥3,996 (tax included) | Release Date: June 17 (Wed) to June 30 (Tue), 2026 | Limited Period

A luxurious seasonal treat made with premium mangoes and passion fruit from Kagoshima Prefecture. The sweet, juicy mango pairs perfectly with the tangy passion fruit jelly, creating a harmonious balance of flavors. Enjoy the contrast of three textures: smooth mango flesh, slightly firm jelly, and chewy nata de coco.

※ Fruits used may vary by season. From July onward, 'peach' is planned for use.

Gohoubi Jelly ~Kagoshima Mango & Passion Fruit~

Sales Location

Isetan Shinjuku Store (3-14-1 Shinjuku, Shinjuku-ku, Tokyo) B1F Main Building

※ Limited quantities available. Visit early to avoid missing out.