First 5,000 Attendees Get Free 'Chugabo Ma-La-Tang Yellow Tomato Flavor'! Experience Mildly Spicy Ma-La-Tang Beyond Just Heat in Shinjuku

Ishokudogen.com Co., Ltd., a company engaged in the manufacturing and sales of health foods, food products, hygiene supplies, and cosmetics (Headquarters: Saitama City, Saitama Prefecture; President: Yoji Natsume), will host a launch commemoration event for its new product 'Chugabo Ma-La-Tang Yellow Tomato Flavor' on Friday, June 19, 2026, at Shinjuku Sanagi. The first 5,000 attendees will receive a free package. The event will feature on-site tasting, mini-games offering special coupons, and a photo spot with the brand's panda mascot. Experience the mild yet flavorful Ma-La-Tang made with yellow tomato broth—spicy, yet balanced and approachable—at this Shinjuku event.

*Illustrations and images are for illustrative purposes only. Distribution of products, tasting samples, and promotional items will end once supplies are exhausted.

Event Overview

Event Name: 'Chugabo Ma-La-Tang Yellow Tomato Flavor' Launch Commemoration Event

Date: Friday, June 19, 2026

Time: 11:00 AM – 7:00 PM

Venue: Shinjuku Sanagi (3-35-6 Shinjuku, Shinjuku-ku, Tokyo 160-0022)

Admission: Free

Activities: Free product distribution, tasting, mini-games, photo spot

Distribution Quantity: First 5,000 attendees

Note: Product distribution, tasting, and promotional items will end once supplies are exhausted.

*Illustrations and images are for illustrative purposes only.

Event Highlights

- Free Distribution to First 5,000 Attendees

At the venue, 'Chugabo Ma-La-Tang Yellow Tomato Flavor' will be distributed free of charge to the first 5,000 attendees. Enjoy a mild spiciness unique to yellow tomato broth, harmonized with the natural sweetness and acidity of tomatoes for a highly palatable Ma-La-Tang experience.

*While supplies last.

- On-Site Tasting Experience

Tasting samples will be available on the day, allowing visitors to experience the flavor profile firsthand. Discover the new dimension of Ma-La-Tang—mildly spicy, richly savory, and uniquely crafted with yellow tomato broth—at the event.

*Available while supplies last.

- Special Coupon via Mini-Game Participation

Participants in the dice-rolling mini-game at the venue will receive a special coupon redeemable at designated 'iSDG Ma-La-Tang Chugabo' stores.

Redeemable Stores: iSDG Ma-La-Tang Kichijoji Store / iSDG Ma-La-Tang Chugabo Otsuka Store / iSDG Ma-La-Tang Chugabo Kichijoji Store

*Promotional items available while supplies last.

- Photo Spot with Panda Mascot

A photo spot featuring the beloved panda character from the 'Chugabo Ma-La-Tang' packaging, along with themed elements from the 'Yellow Tomato Flavor' edition, will be set up. We encourage visitors to share their photos on social media using the hashtag #KiiroNoMaLaTan.

*Illustrations and images are for illustrative purposes only.

About 'Chugabo Ma-La-Tang Yellow Tomato Flavor'

'Chugabo Ma-La-Tang Yellow Tomato Flavor' is part of the 'Chugabo Ma-La-Tang' series, which has surpassed a cumulative shipment of approximately 17 million units (as of June 2, 2026, from September 2024). The product features a mild spiciness derived from yellow tomato broth, enhanced with the natural sweetness and acidity of tomatoes, resulting in a balanced and easy-to-eat flavor profile.

This innovative Ma-La-Tang offers both the signature kick of traditional Ma-La-Tang and the gentle umami of tomatoes—a new sensation that goes beyond mere spiciness.

*1 Cumulative shipment count from September 2024 to June 2, 2026.

*Illustrations and images are for illustrative purposes only.