[Media Coverage] Strategic Interview with Hokkaido Yellow Stars' Apparel Brand "BYG" Featured on Community Media "i/MAG"

The apparel brand "Balance Your Game (BYG)", developed by the men's professional volleyball team "Hokkaido Yellow Stars" (operated by Hokkaido Yellow Stars Co., Ltd., Headquarters: Sapporo, Hokkaido, Representative Director: Yusuke Sawano), had an interview regarding its brand strategy and establishment background published on "i/MAG", a community media operated by sitateru Inc.

Featured Article

https://imag.sitateru.com/imagination/hy-stars/

Key points of the article:

Creation of "Volleyball-Originating Fashion Culture": Details the business model for how to cultivate a market for everyday wear, going beyond traditional fan merchandise.

Partnership with sitateru Inc.: Reveals the end-to-end production process that balances creativity and economic rationality.

Integration with Local Culture: Presents a mid-to-long-term brand development roadmap utilizing Sapporo's music scene and urban redevelopment areas.

"BYG" will continue to grow as a lifestyle brand that harmonizes with daily life, transcending the boundaries of mere team merchandise.

As detailed in this interview, we are committed to deepening our integration with local creators and music culture, and to creating a new culture originating from volleyball.

Please look forward to future product development and project progress.