[Summer Outing Spot] Shinanoya Roppongi Hills Store 3rd Anniversary Thanksgiving Festival Pursuing Food Culture to be Held in July! Spice Up Your Home Gourmet with the Famous "Meat Festa" and Tuna Evangelist's "Tuna Daughter's Tuna Dissection Show"

Shinanoya Foods Co., Ltd. (Head Office: Daita, Setagaya Ward, Tokyo / Representative Director: Masashi Nagai), which operates a total of 19 stores including supermarkets and online stores, started as a liquor store in Daita, Setagaya Ward in 1930. To celebrate the 3rd anniversary of Shinanoya Roppongi Hills Store in July 2026, the "Shinanoya Roppongi Hills Store 3rd Anniversary Thanksgiving Festival" will be held in July.

We have prepared special experiences unique to our 3rd anniversary, including a special day where all in-store products, including popular items like wine, whiskey, and fresh foods, will be 10% OFF, a tuna dissection show and sale, and a Hills Point Up campaign. Furthermore, in conjunction with the feature "The Now of Food" in the latest issue of "SHINANOYA FUN," you'll have a chance to purchase related products at a great price. Please take this opportunity to visit us and enjoy a special experience.

Shinanoya has focused on proposing food culture with imported wine and cheese on the table since its early days of handling imported liquors and foods. In addition to that, regarding food products, we are focusing on selling items that are not only delicious but also healthy to eat continuously and have a minimal environmental impact. We also handle a wide range of high-quality domestic and international alcoholic beverages. In particular, for wine and whiskey, our buyers travel directly to the source to select a wide variety of carefully chosen products. Shinanoya strives to assist with your daily meals and aims to be a one-of-a-kind retailer where experts in each field can propose authentic food culture that fuses alcohol and food.

We will continue to evolve as a company that delivers the passion of our producers to our customers through Shinanoya's business activities, and contributes to the happy, healthy, and prosperous lives of all our staff and everyone involved with Shinanoya.

https://shinanoya.co.jp/

Event Details

[Roppongi Hills Store 3rd Anniversary Event Outline]

Period: July 1, 2026 (Wed) - July 31, 2026 (Fri)

Location: Shinanoya Roppongi Hills Store

Roppongi Hills Gate Tower, 6-11-1 Roppongi, Minato-ku, Tokyo

Business Hours: 9:00 - 23:00

Open Year-round

Chance to get Shinanoya's proud specialties! SNS Campaign until 6/30

We are holding a Roppongi 3rd Anniversary Instant Win Campaign on LINE and Instagram!

Date: June 1 (Mon) - June 30 (Tue)

Content: Win luxurious gifts on the spot.

▶ LINE: Click here for details

▶ Instagram: Click here for details

July 4 (Sat) - 5 (Sun) Only: 40% OFF All Beef Products

We will be holding Shinanoya's signature "Meat Festa." These are two days to enjoy our carefully selected beef at a great price.

Date: July 4 (Sat) - July 5 (Sun) Only

Content: All beef products, mainly Japanese Black Wagyu, will be sold at a 40% discount. Samples will also be available.

[SHINANOYA FUN 09 Project] July 11 (Sat) Only: 10% OFF All Products!

To commemorate the release of the feature "The Now of Food" in the latest issue of SHINANOYA FUN, we will be holding a special thank-you event for one day only.

Date: July 11 (Sat) Only

Content: All in-store products will be offered at a 10% discount.

▶ Click here for details

July 18 (Sat): "Tuna Dissection Show & Sale" to Enjoy Dynamic Craftsmanship

"Tuna Daughter," a visiting tuna evangelist, will be at the store for a tuna demonstration sale. This popular event allows you to experience the joy of food while learning about the appeal of tuna.

Date: July 18 (Sat) 15:00 onwards

Content: A special event where you can enjoy fresh tuna along with a powerful demonstration.

About Shinanoya Roppongi Hills Store

Shinanoya is focusing on a variety of "wooden barrel products," including soy sauce fermented in wooden barrels. The reason we are particular about wooden barrels beyond just soy sauce is our commitment to "preserving Japan's precious wooden barrel culture" and passing on Japanese food culture to the future.

The Shinanoya Roppongi Hills Store is the forefront of realizing our desire to "spread Shinanoya's initiatives throughout Japan."

Message from the Representative

Masashi Nagai, Representative Director

Three years of gratitude, towards the next step.

Thanks to your support, Shinanoya Roppongi Hills Store has reached its 3rd anniversary.

Every day we have spent here with our customers is an irreplaceable asset to us.

We sincerely thank everyone who chooses Shinanoya from among the many stores and visits us.

We want to continue to be a store that delivers small moments of joy to your daily lives while cherishing the enjoyment of food and drink, and the connections between people.

Please look forward to the 4th year of Shinanoya Roppongi Hills Store.

Company Profile

"Specialty Store for Liquor and Food"

Company Name: Shinanoya Foods Co., Ltd.

President and Representative Director: Masashi Nagai

Founded: 1930

Head Office: Shinanoya Building, 1-34-13 Daita, Setagaya-ku, Tokyo

Business Activities: Fresh food (produce, meat, fish, prepared foods), general food products, liquor sales (wine, whiskey, others)

Homepage: https://shinanoya.co.jp/

● Supermarkets

Daita Food Hall: 1-34-13 Daita, Setagaya-ku, Tokyo

Nozawa Store: 1F, Sharuann, 3-37-11 Nozawa, Setagaya-ku, Tokyo

Kitami Ekimae Store: TF Shirokane 1F, 9-2-7 Kitami, Setagaya-ku, Tokyo

Roppongi Hills Store: Roppongi Hills Gate Tower, 6-11-1 Roppongi, Minato-ku, Tokyo

● Liquor Stores

Wine Hall: Akimoto Daiichi Building, 1-42-1 Daita, Setagaya-ku, Tokyo

Ginza Store: 1F, Ginza Pierce Building, 8-6-22 Ginza, Chuo-ku, Tokyo

Meguro Store: 1F, Meguro Pair City, 2-21-13 Kami-Osaki, Shinagawa-ku, Tokyo

Shinbashi Store: 1F, Akarenga Dori Building, 3-7-4 Shinbashi, Minato-ku, Tokyo

Shinjuku Store: 1F, Tatehana Building, 1-12-9 Kabukicho, Shinjuku-ku, Tokyo

Ikebukuro Store: 1F, Nishiike Goto Building, 1-18-8 Nishiikebukuro, Toshima-ku, Tokyo

Musashikoyama Store: Musashikoyama Palm, 3-4-12 Ebara, Shinagawa-ku, Tokyo

Denenchofu Store: 2-50-7 Denenchofu, Ota-ku, Tokyo

Kitasenju Marui Store: Kitasenju Marui 1F, 3-92 Senju, Adachi-ku, Tokyo

Yokohama Bashamichi Store: 1F, Kannai Tosei Building II, 4-45-1 Sumiyoshi-cho, Naka-ku, Yokohama, Kanagawa

Dogenzaka Store: Kotobuki Dogenzaka Building 1F, 1-19-11 Dogenzaka, Shibuya-ku, Tokyo

Toyosu Forecia Store: 1F, Toyosu Forecia, 3-2-24 Toyosu, Koto-ku, Tokyo

● Concept Shops

cask: B1F, Toranomon Hills Station Tower, 2-6-3 Toranomon, Minato-ku, Tokyo

● Online Stores

Whisky ONLINE STORE https://www.shinanoya-tokyo.jp/

Wine ONLINE STORE https://www.shinanoya-wine.jp/