Reiwa PR Supports Lii's '360-Degree Lii' Strategy via Podcast for Recruitment and Branding

Reiwa PR has supported the launch and operation of Lii Inc.'s new podcast, 'Undou ga 10-wari' (Exercise is 100%), as part of the '360-degree Lii' strategy. Aiming to accelerate store expansion and strengthen recruitment, the podcast serves as a platform for CEO Ayumi Hirose and partner Kazuma Sato to share their management philosophy and personalities. The initiative aims to build deep trust with potential candidates and boost internal engagement. Since its launch, the program has already improved cultural alignment for new hires and serves as a lasting brand asset.