(Sat, Jul 4) "Yakenū Arm Covers" Highly Anticipated New Light Gray Color to Debut on QVC in Limited Quantities!

Yakenū Arm Covers New Light Gray Color Arrives

Marufuku Fiber Co., Ltd. (Headquarters: Nishio City, Aichi Prefecture, Representative: Tomoyuki Murase), which plans and manufactures products for sun protection and heatstroke prevention, has surpassed 3 million cumulative sales and was awarded 2nd place in the 2025 Rakuten Annual Ranking for the "Sports & Outdoors" category. Furthermore, it received the Best Shop award in the Sports genre for the "Rakuten Shop of the Month" in February 2026. The company sells the "Yakenū" series of sun protection-specific face covers. This series includes popular summer models like "Yakenū Sōkūru" and "Yakenū 99.9 Black Label," which boasts the highest UV cut rate in the series and sells out with each restock, offering a lineup tailored to various uses and scenes. Now, the highly anticipated new color, light gray, for "Yakenū Arm Covers," made with Yakenū fabric, will be released on QVC on July 4 (Sat). A pre-sale will begin exclusively at the MARUFUKU Rakuten Ichiba store from 12:00 PM on June 30 (Tue). Sales will commence on QVC's official e-commerce site, "QVC.jp," from July 4 (Sat).

QVC Official EC Site "QVC.jp" (https://qvc.jp/product.755419.html)

MARUFUKU Rakuten Ichiba Store (https://item.rakuten.co.jp/suzukachan/313/)

With the Japan Meteorological Agency defining temperatures of 40°C or higher as "extreme heat days," summers have become increasingly severe in recent years. Amidst this, interest in not only sun protection but also heat countermeasures is growing.

"Yakenū Arm Covers" are designed to protect skin from strong sunlight while pursuing comfortable wearability. They use the same high-performance Japanese-made yarn as the "Yakenū" face covers. The fabric (yarn) itself is kneaded with titanium, which has UV-cutting properties, ensuring the UV-cutting effect lasts semi-permanently regardless of repeated washing. Furthermore, the inner lining is a mesh specification for high breathability and reduced stuffiness, and a stopper is provided on the upper part of the arm to prevent slippage and ensure a comfortable fit.

From daily use such as commuting, going to school, and cycling, to sports scenes, "Yakenū Arm Covers" are widely loved and used in a variety of situations. They are highly effective for sun and heat protection, from everyday life to active pursuits, during seasons when such measures are important.

*Period of compilation: Saturday, August 17, 2024 - Monday, August 11, 2025; Sports & Outdoors Category

Broadcast Overview ■

Broadcast Media: QVC

Broadcast Date/Time & Program Name: July 4, 2026 (Sat)

7:00 AM - / 10:00 AM - "Breathe Freely, UV Cut Face Cover YAKeNU"

2:00 PM - "Noon Check Q! Exciting 14 (YAKeNU)"

8:00 PM - "Everyday is a Surprise! Heart-Pounding 20 (YAKeNU)"

Featured Products: "Yakenū Arm Covers," "Yakenū Standard," "ShaBō Ultra Light Bucket Hat"

*Information related to broadcasts is subject to change.

Yakenū Arm Covers ■

Economical with UV cut that doesn't decrease even after repeated washing

"Yakenū Arm Covers" use the same safe and secure high-performance Japanese-made yarn as Yakenū, with titanium kneaded into the fabric (yarn) itself for UV-cutting properties. Since it is not a post-processing treatment, the effect lasts semi-permanently even after washing. Additionally, they have high sweat absorption and quick-drying properties, providing a smooth feel against the skin.

Breathable, Wide Coverage, Free Palms

The inner lining is a mesh specification for high breathability, making them comfortable to wear without stuffiness. They thoroughly cover from the upper arm to the back of the hand, and the palm is open-type, allowing for smooth operation of cars, sports, and smartphones.

Stopper Reduces Slippage

A stopper is provided on the upper part of the arm, preventing slippage even during active movements like sports, ensuring comfortable wear.

Yakenū Arm Covers (Light Gray)

【 Coordinate Items to Overcome Extreme Heat Days 】

Coordinate Items to Overcome Extreme Heat Days

Our company launched the heat-shielding hat "Ryōka-chan Ten-gallon Hat" in 2000 in response to the earnest requests of those working in agriculture, and it remains a long-selling product loved by many. The "Ultra Light Hat" series evolved this heat-shielding function into a design more suitable for everyday use. The face cover "Yakenū" was also born from the voices of female farmers in 2010 and has become a long-selling product supported by those interested in beauty and skincare. Arm covers have also been improved based on customer feedback, pursuing a comfortable fit.

Marufuku Fiber Co., Ltd. offers total support for heat and UV protection on extreme heat days by combining hats, face covers, and arm covers.

Product Overview ■

Product Name: Yakenū Arm Covers

Color: Black, Light Gray (New Color)

Material: 100% Polyester

Size: Free (Adjustable with anti-slip stopper)

UV Cut Rate: 98.2% (UPF50+) (Light Gray)

Sales Price: ¥2,860 (Tax Included)

Product Page (MARUFUKU Rakuten Ichiba): https://item.rakuten.co.jp/suzukachan/313/

About Marufuku Fiber Co., Ltd. ■

Company Name: Marufuku Fiber Co., Ltd.

Headquarters Location: 5 Toyomi, Togasaki-cho, Nishio City, Aichi Prefecture

Representative Director: Tomoyuki Murase

Business Activities: Planning, manufacturing, and sales of UV and heatstroke prevention products

Established: 1952

HP: https://www.marufuku.ne.jp/

MARUFUKU Rakuten Ichiba: https://www.rakuten.co.jp/suzukachan/

Marufuku Fiber Co., Ltd.