Campaign Launch: Celebrating 1 Million Sales of 'ShaBō' Series Heat-Blocking Hats

## Campaign: Survive Extreme Heat Days with 10°C Cooler Heat-Blocking Hats

Marufuku Textile Co., Ltd. (Headquarters: Nishio City, Aichi Prefecture; CEO: Tomoyuki Murase), a manufacturer with 70 years of experience in UV and heat protection products, has rebranded its agricultural heat-protection hats into the 'Ultra Light Hat' series, designed for outdoor use and capable of reducing internal hat temperatures by 10°C. To commemorate 1 million cumulative sales of the ShaBō series, the company will launch the 'Survive Extreme Heat Days with 10°C Cooler Heat-Blocking Hats' campaign on official SNS (X and Instagram) starting Tuesday, June 9.

The 'ShaBō Ultra Light Hat' series features the proprietary 'ShaBō Aluminum Cool Tech,' offering excellent heat insulation and breathability to keep the internal temperature 10°C lower even under intense sunlight.

## Campaign Overview

### Period
Tuesday, June 9, 2026 – Tuesday, June 23, 2026

### How to Participate
**X**
1. Follow the official X account (@yakenu).
2. Repost the campaign post during the period.

**Instagram**
1. Follow the official Instagram account (@yake_nu_official).
2. Like the campaign post during the period.

### Prize
6 winners total will receive an 'Ultra Light Hat'.
- X: 3 winners
- Instagram: 3 winners

### Shipping
Late June 2026

## Features of the 'Ultra Light Hat' Series

- **'ShaBō Aluminum Cool Tech' Material**: Used inside the hat to provide high insulation and breathability. Internal temperature is proven to be over 10°C cooler compared to own products.
- **Lightweight and Comfortable**: Designed for long hours of use without strain.
- **Easy Care**: Machine washable.
- **Outdoor Ready**: Features water repellency for light rain and a drawcord to prevent it from blowing away.