Call for Exhibitors for "Tochigi Lifestyle Fair 2026" Now Open

Shimotsuke Shimbun (Utsunomiya City, Tochigi Prefecture) will hold the "Tochigi Lifestyle Fair 2026" on Sunday, October 25th, at Marronnier Plaza (Moto-Imaizumi, Utsunomiya City). We have now begun accepting applications from exhibiting companies and organizations.

In the "100-year lifespan era," there is a growing need for a society where everyone, regardless of generation, can live healthy and vibrant lives. Since its launch in 2024, this fair has received high praise from both exhibitors and visitors, steadily expanding its support. Last year, we recorded over 5,000 visitors, and the event is becoming established as one of Tochigi Prefecture's leading experiential events.

Scenes from past events

This year, marking our third event, we are further enhancing the content. In addition to enriching the content based on the success and knowledge gained from the past two events, we are strengthening measures such as the venue layout designed to maximize interaction between visitors and each booth, and a digital stamp rally.

For exhibitors, this is an opportunity to not only deliver your company's value directly to your target audience but also to utilize it as a "co-creation space" for highly accurate marketing, enabling efficient lead acquisition through engagement strategies and the utilization of visitor data.

We encourage you to consider participating in this fair as a "co-creation space" to strengthen your connection with the local community and widely promote your company's value.

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Event Overview

Name: Tochigi Lifestyle Fair 2026

Date & Time: Sunday, October 25, 2026, 10:00 AM - 3:00 PM

Venue: Marronnier Plaza (6-1-37 Moto-Imaizumi, Utsunomiya City)

- Lifestyle-related exhibition and experience booths (approx. 40 companies/organizations)

- Diverse program lineup appealing to different generations (stage events, etc.)

- Popular experiential content (job role-playing, vehicle displays, etc.)

- In-venue engagement measures (digital stamp rally covering all booths)

- Food, beverage, and merchandise area, and visitor retention measures

Visitors: All generations residing in Tochigi Prefecture and surrounding areas, and related parties

Estimated Visitors: Approx. 5,000 people (last year's record)

Organizer: Shimotsuke Shimbun

Inquiries Regarding Exhibiting

Shimotsuke Shimbun, Business Bureau, Business Promotion Department

TEL: 028-625-1133

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