New Limited Colors 'Pink Beige' and 'Navy' Launched for Femicushion, a Supporter Specialized for Pelvic Organ Prolapse and Urine Leakage
Mitsui Medical Japan Co., Ltd. has introduced limited colors, Pink Beige and Navy, to its 'Femicushion' and 'Femicushion Happiness' series. These general medical devices support women dealing with pelvic organ prolapse and urinary incontinence. The initiative aims to provide more stylish options for care products that are often difficult to discuss, encouraging proactive self-care. A special gift campaign is also being held until May 31, 2026.
📋 Article Processing Timeline
- 📰 Published: May 18, 2026 at 19:30
- 🔍 Collected: May 18, 2026 at 11:01
- 🤖 AI Analyzed: May 18, 2026 at 11:08 (6 min after Collected)
Mitsui Medical Japan Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo; CEO: Keiko Mitsui), which sells 'Femicushion' for treating pelvic organ prolapse including uterine prolapse, has released limited-edition colors 'Pink Beige' and 'Navy' for its 'Femicushion Happiness' (a supporter for urine leakage and pelvic floor muscle strengthening) and the classic 'Femicushion' (both classified as general medical devices).
For Femicushion, the limited colors are available for the 'Beltless Supporter' when existing customers purchase replacement components. For Femicushion Happiness, new customers can also select these limited colors.
Introducing these new colors is an initiative to consider not only functionality but also color aesthetics and ease of choice for care products worn daily. During the campaign period running until 23:59 on May 31, purchase bonuses are available based on specific conditions.
*The campaign applies only to Femicushion products.
### Creating Opportunities to Learn About 'Hard-to-Discuss Concerns'
Concerns such as pelvic organ prolapse, urine leakage, and loosening of pelvic floor muscles significantly impact daily life, yet they are characterized by being difficult to discuss with others. An internet survey conducted by the company in March (covering 300 women nationwide from their 30s to 70s and older) revealed that 79.7% of respondents did not know the term 'pelvic organ prolapse,' and 41.3% answered that it was 'difficult to discuss with family.'
Furthermore, regarding urine leakage, many people tend to 'manage on their own' using pads or underwear modifications instead of visiting medical institutions. This reality shows that these concerns rarely come to the surface. This lack of awareness and the difficulty of consultation are believed to be factors why treatment is often delayed even when symptoms exist.
In light of this background, Mitsui Medical Japan aims to raise awareness about health issues specific to women and expand opportunities for people to choose care products positively in their daily lives.
### Expanding 'Ease of Choice' with Limited Colors
Since around December 2024, the 'Beltless Supporter'—a type of Femicushion medical device without a belt—has been popular for its ease of use and feel similar to regular underwear.
Additionally, 'Femicushion Happiness,' launched in May 2025, is designed for those concerned about urine leakage or pelvic floor muscle laxity. While these products have previously been offered mainly in beige and black, the company believes that for items worn daily, color and visual appeal are just as important as functionality.
The new Pink Beige offers a soft and elegant impression, while Navy provides a calm, versatile look suitable for everyday use. By making care products more natural and easier to choose, the company aims to broaden options for those who previously hesitated to use them or those considering them as gifts for family members.
### Overview of the 'Early Summer Gift Campaign' for Femicushion Users
Mitsui Medical Japan is currently running a campaign for Femicushion users until 23:59 on May 31, 2026. Gifts are provided based on the purchase amount:
- 15,000 yen or more: 1 Holder
- 30,000 yen or more: Otedama Eco-bag
- 50,000 yen or more: Floral Tote Bag
- 70,000 yen or more: 1 pack of Disposable Holders and an Otedama Eco-bag
- 100,000 yen or more: 1 pack of Disposable Holders, an Otedama Eco-bag, and a Floral Tote Bag
Campaign Period: May 11, 2026, to May 31, 2026, 23:59.
For Femicushion, the limited colors are available for the 'Beltless Supporter' when existing customers purchase replacement components. For Femicushion Happiness, new customers can also select these limited colors.
Introducing these new colors is an initiative to consider not only functionality but also color aesthetics and ease of choice for care products worn daily. During the campaign period running until 23:59 on May 31, purchase bonuses are available based on specific conditions.
*The campaign applies only to Femicushion products.
### Creating Opportunities to Learn About 'Hard-to-Discuss Concerns'
Concerns such as pelvic organ prolapse, urine leakage, and loosening of pelvic floor muscles significantly impact daily life, yet they are characterized by being difficult to discuss with others. An internet survey conducted by the company in March (covering 300 women nationwide from their 30s to 70s and older) revealed that 79.7% of respondents did not know the term 'pelvic organ prolapse,' and 41.3% answered that it was 'difficult to discuss with family.'
Furthermore, regarding urine leakage, many people tend to 'manage on their own' using pads or underwear modifications instead of visiting medical institutions. This reality shows that these concerns rarely come to the surface. This lack of awareness and the difficulty of consultation are believed to be factors why treatment is often delayed even when symptoms exist.
In light of this background, Mitsui Medical Japan aims to raise awareness about health issues specific to women and expand opportunities for people to choose care products positively in their daily lives.
### Expanding 'Ease of Choice' with Limited Colors
Since around December 2024, the 'Beltless Supporter'—a type of Femicushion medical device without a belt—has been popular for its ease of use and feel similar to regular underwear.
Additionally, 'Femicushion Happiness,' launched in May 2025, is designed for those concerned about urine leakage or pelvic floor muscle laxity. While these products have previously been offered mainly in beige and black, the company believes that for items worn daily, color and visual appeal are just as important as functionality.
The new Pink Beige offers a soft and elegant impression, while Navy provides a calm, versatile look suitable for everyday use. By making care products more natural and easier to choose, the company aims to broaden options for those who previously hesitated to use them or those considering them as gifts for family members.
### Overview of the 'Early Summer Gift Campaign' for Femicushion Users
Mitsui Medical Japan is currently running a campaign for Femicushion users until 23:59 on May 31, 2026. Gifts are provided based on the purchase amount:
- 15,000 yen or more: 1 Holder
- 30,000 yen or more: Otedama Eco-bag
- 50,000 yen or more: Floral Tote Bag
- 70,000 yen or more: 1 pack of Disposable Holders and an Otedama Eco-bag
- 100,000 yen or more: 1 pack of Disposable Holders, an Otedama Eco-bag, and a Floral Tote Bag
Campaign Period: May 11, 2026, to May 31, 2026, 23:59.
FAQ
Where can I buy Femicushion products?
They are available nationwide through Mitsui Medical Japan's official website and authorized distributors. A limited campaign is running until the end of May 2026.
What are the benefits of the new limited colors?
The Pink Beige and Navy colors are designed to look more like regular lingerie, reducing the 'medical' feel and making it easier for users to feel positive about their daily care.
Is Femicushion suitable for all types of pelvic organ prolapse?
It is designed to support various types, including uterine prolapse. However, it is classified as a general medical device for support; consulting a doctor for a full diagnosis is advised.