Business Strategy School "Chisoku" Appoints Yasushi Aoki as Special Advisor to Enhance Support for Business Owners Connecting Strategy and Practice

Yasushi Aoki Appointed Special Advisor for Business Strategy School "Chisoku"

Isshi Inc., the operator of the business strategy school "Chisoku," is pleased to announce that Yasushi Aoki, Representative Director of Grand Bleu&Co. Inc., has been appointed as a special advisor for Chisoku.

This collaboration aims to strengthen practical learning and dialogue opportunities for small and medium-sized enterprise (SME) owners by combining Mr. Aoki's expertise, honed through extensive practice in the D2C, mail order, and marketing fields, with the business strategy and decision-making support cultivated by Chisoku.

Background of Appointment

Mr. Aoki possesses extensive practical experience in brand design, sales promotion strategy, and CRM design, primarily in the D2C, mail order, and marketing sectors, and has been involved in supporting the growth of multiple businesses.

Meanwhile, Chisoku is a business strategy school that helps SME owners structure their business challenges, supports decision-making, acts as a sounding board, and organizes organizational issues, enabling them to determine their priorities.

Following their appearance on "REAL VALUE," Mr. Aoki and Mr. Shibata exchanged opinions on Chisoku's value proposition and the support needed by SME owners.

Through these discussions, it was determined that by combining Mr. Aoki's practical knowledge with Chisoku's cultivated business strategy and decision-making support, they could offer more practical learning and dialogue opportunities, leading to this appointment.

Scene from the exchange of opinions on Chisoku's business strategy support after the "REAL VALUE" appearance.

Related Video: REAL VALUE After Talk https://www.youtube.com/watch?v=_bU7zIoWMcs

Future Initiatives

Moving forward, Chisoku plans to sequentially roll out initiatives such as webinars for business owners, study groups and networking events, information dissemination via YouTube, and sharing practical knowledge with Chisoku students, by combining Mr. Aoki's practical knowledge in the D2C and mail order fields with the business strategy and decision-making support cultivated by Chisoku.

Chisoku will continue to support the creation of an environment where business owners can structure their company's business challenges and determine their priorities.

Related Event: Collaborative Webinar Held on July 23 https://peatix.com/event/5061967

Comment from Yasushi Aoki

I have been involved in brand building, sales promotion, CRM, and business growth in the D2C, mail order, and marketing fields. What I've realized is that to grow a business, it's not just about individual measures, but about the business owner's ability to decide "what to choose and what to prioritize." I strongly resonate with Chisoku's approach to supporting business owners' decision-making and business strategy. Through this involvement, I hope to contribute to creating a platform where business owners can connect strategy with practice and make decisions for their next phase of growth, while sharing the practical knowledge I've gained in the D2C and mail order fields.

Comment from Yuhei Shibata

At Chisoku, we have been engaged in decision-making support, business strategy development, and issue clarification through brainstorming sessions, primarily for SME owners.

Many business owners face the solitary challenge of making decisions such as "what should be prioritized" and "where should investment be made" amidst their daily sales activities and organizational management. Chisoku has aimed to be a place where such owners can view their business structurally and clarify their next steps.

By welcoming Mr. Aoki as a special advisor, we will incorporate practical knowledge from the D2C and mail order fields and strengthen our support for connecting strategy with practice.

We will deepen our support by combining the expertise Mr. Aoki has cultivated in brand design, sales promotion strategy, CRM, and business growth support, and translating it into decision-making for business growth.

Chisoku will continue to support the creation of an environment where business owners can focus on "strategy" and "decision-making," and provide opportunities for practical learning and dialogue.

Profile

Yasushi Aoki

Representative Director, Grand Bleu&Co. Inc.

A serial entrepreneur who has founded five ventures. He served as the first producer for the entrepreneur reality show "Nontitle" and has appeared in "REAL VALUE" and other programs. He has extensive practical experience in brand design, sales promotion strategy, and CRM design, primarily in the D2C, mail order, and marketing fields, and has been involved in supporting the growth of multiple businesses. He is currently challenging himself to build businesses on the scale of 10 billion yen with LOCALO Noodle, Dolce Ino, and others.

Yuhei Shibata

Representative Director, Isshi Inc. Chief Organizer, Business Strategy School "Chisoku"

Has been involved in strategic support for approximately 1,200 companies over more than 10 years. Currently involved with 7 companies as Representative Director and concurrently serves as COO and CMO for 11 companies, driving business growth for a group with annual sales of approximately 6 billion yen. Author of "Boost Business Strategy" (published by KADOKAWA). At the business strategy school "Chisoku," he provides support in business strategy, marketing, sales, organizational design, decision-making support, and brainstorming for SME owners and business managers.

About the Business Strategy School "Chisoku"

The business strategy school "Chisoku" is a practical school primarily for SME owners and business managers with annual sales of less than 300 million yen, offering support in areas such as business strategy, marketing, sales, organizational design, and decision-making.

It aims to create a state where business owners can structure their company's business challenges and determine "what to prioritize" and "in what order to execute," supporting learning and practice through video content, materials, monthly brainstorming sessions, Slack, offline events, study groups, and AI Yuhei.

Company Overview

Company Name: Isshi Inc.

Location: Shibuya-ku, Tokyo

Established: August 2024

Representative: Yuhei Shibata

Business Activities: Operation of the business strategy school "Chisoku," etc.

Corporate Website: https://isshi-inc.jp/

Contact for Inquiries

Isshi Inc. Public Relations Email: info@isshi-inc.jp