[Lawson Store 100] Cooling demand rises in May: Early summer cool-down with ice cream and frozen fruits in the 100-yen range

Lawson Store 100 is highlighting an early summer cooling trend driven by rising temperatures in May. To meet the demand for quick cool-downs, the store is offering highly affordable 100-yen range products, including melt-in-the-mouth mango and melon ice bars, refreshing shaved ice treats, and frozen fruits like grapes and strawberries. Frozen fruits are especially popular due to the rising wholesale prices of fresh fruits. Additionally, to prepare for the severe summer heat, the company will run discount campaigns in May and June, offering 10 to 30 yen off on popular items such as Sacre ice, Essel Super Cup ice cream, and various salt candies essential for hydration.