Launch of 'THE RELIGION MARKETING', a specialized marketing magazine for shrine and temple managers

LERITEC Inc., whose mission is to "create new norms in the shrine and temple industry and contribute to revenue growth," will launch "THE RELIGION MARKETING," a paid online subscription magazine, on June 10, 2026. The magazine aims to revolutionize shrine and temple marketing, helping them achieve management that does not depend solely on traditional ujiko and danka support.

■ Three values provided by the subscription

[Weekly success stories from across Japan]
Each issue features exclusive interviews with Shinto priests and Buddhist monks who have achieved results in management and marketing. Readers can realistically learn how other shrines and temples have thought and acted.

[Deep dives into practical aspects]
Moving beyond mere philosophy or theory, the magazine digs into concrete policies, figures, and failure stories, providing content in a way that readers can "emulate from tomorrow."

[Actionable checklists to start from day one]
At the end of each issue, a "Practical Checklist" is included, providing a systematic action plan that can be immediately implemented on-site.

■ Development background

Currently, shrines and temples nationwide are facing a serious and unavoidable crisis: dwindling revenue due to the aging and shrinking of their ujiko and danka (support bases). Young religious leaders in their 30s and 40s who have just inherited their businesses are particularly plagued by intense fear and isolation, worrying that they cannot maintain their own shrines or temples.

However, there is a deep-rooted assumption in the industry that "talking about marketing or business is disrespectful or imprudent." As a result, concrete transformation steps and success stories have not been shared, leading to further isolation as individual managers are left to rely on their own trial and error.

LERITEC has launched this first-ever Japanese professional magazine for shrine and temple management and marketing (1,980 yen/month, weekly delivery) to walk alongside temple managers with a strong will to "protect traditions while connecting them to the next generation in a way that fits the times" and to contribute to their revenue growth.

■ Inaugural issue feature: "Management philosophy of a head priest who attracts 250,000 visitors annually to a depopulated area"

The inaugural issue features an exclusive interview with the 56th head priest of Chofukujuji Temple, known as "the temple where you are most likely to win the lottery in Japan."

It covers the 10-year track record of trial and error in four installments, detailing how the temple grew to attract 250,000 visitors annually and generate 500 million yen in annual sales. Furthermore, a systematic "Practical Checklist" is included at the end of the issue, enabling readers to start implementing these actions immediately.