Notice Regarding the Making of Asahi Sangyo Co., Ltd. into a Wholly-Owned Subsidiary
Lestas Inc., operator of a personalized goods platform, has acquired all shares of Asahi Sangyo, operator of the 'Jamble' catalog e-commerce site, aiming to consolidate the market by combining digital technology with a 90,000-strong customer base.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 00:00
- 🔍 Collected: April 24, 2026 at 15:32
- 🤖 AI Analyzed: April 25, 2026 at 00:05 (8h 33m after Collected)
Lestas Inc. (Headquarters: Osaka City, Osaka Prefecture, Representative Director: Susumu Owaki, hereinafter "the Company"), which operates a platform for personalized and original goods, has acquired all shares of Asahi Sangyo Co., Ltd. (Headquarters: Ota-ku, Tokyo, Representative Director and President: Shinichi Amano, hereinafter "Asahi Sangyo"), the operator of the EC site "Jamble" for uniforms and safety workwear, making it a wholly-owned subsidiary as of April 24, 2026. We hereby announce this as follows.
1. Background of the Share Acquisition and Strategic Significance
Since its founding in 1963, Asahi Sangyo has been a pioneer in catalog mail order for businesses for over 60 years, building a strong customer base of over 90,000 companies and a supplier network of over 200 companies. This M&A will solidify our position as a platformer in the personalization market by injecting our strengths in "digital marketing" and "in-house developed ordering systems" into Asahi Sangyo's "solid real assets."
2. Main Synergies of this Integration
Through this M&A, we will achieve overwhelming value-up centered on the following six points.
Promotion of cross-selling to the integrated customer base:
By integrating the customer bases of both companies, we will establish a one-stop cross-selling model that satisfies all personalized needs of customers, ranging from uniforms to novelty items and office supplies.
Injection of digital marketing know-how:
We will apply our advanced data analytics to "Jamble" to accelerate the optimization of new customer acquisition costs and the maximization of LTV.
Operational excellence through the integration of proprietary ordering systems:
We will introduce our in-house developed ordering system into Asahi Sangyo's workflow. By thoroughly automating analog processes, we will shorten lead times, eliminate dependency on individual skills, and improve operating profit margins.
High added value through UI/UX improvements:
By injecting UI/UX that prioritizes customer experience, we will evolve the traditionally complex personalized ordering process into an intuitive one. The improvement in convenience will further elevate the added value of the products themselves and become a differentiating factor from competitors.
Strengthening presence as a personalized goods platformer:
Through this integration, we will solidify our position as a leading company in the personalized goods platform space. By leveraging the resulting economies of scale, we will provide even higher added value to our customers than ever before.
Strengthening the foundation of the supplier network:
We will fuse Asahi Sangyo's strong purchasing foundation with our technology. By realizing data integration with suppliers, we aim to streamline the entire supply chain, ensuring a more stable product supply and cost competitiveness.
3. Future Outlook
We position this M&A as Asahi Sangyo's "second founding" and will fully utilize the management resources of both companies. To embody our mission of "Changing personalization, changing with personalization," we will redefine existing business customs with technology and continue active growth investments to sustainably improve medium-to-long-term corporate value and shareholder value.
4. Comments from Representatives of Both Companies
Shinichi Amano, Representative Director and President, Asahi Sangyo Co., Ltd.
For 63 years since our founding, we have walked alongside business customers nationwide through our catalog mail order and EC site "Jamble." By becoming a member of the Lestas Group, which leads the personalization market, I am confident that we can pass on the personalization technology we have cultivated and provide even greater value. While leveraging the strengths of both companies, we will continue to deliver higher quality and more convenient services to our customers.
Susumu Owaki, Representative Director, Lestas Inc.
Welcoming Asahi Sangyo—with its 63-year history, know-how cultivated in the SMB mail order and EC market, a customer base of over 90,000 companies, a product lineup Lestas did not have, and a supplier network of over 200 companies nationwide—into our group symbolizes the trend of realignment and consolidation in the entire industry. By fusing Lestas's marketing and digital foundation specialized in personalization with Asahi Sangyo's management resources and customer base to maximize synergies, the Lestas Group will accelerate further growth. By combining the strengths of both companies, we will strongly drive the creation of next-generation customer experiences and bring new transformations to the industry.
Company Name: Asahi Sangyo Co., Ltd.
Headquarters: 2-28-6 Minamikamata, Ota-ku, Tokyo
Representative: Shinichi Amano, Representative Director and President
Business Description: Operation of EC site "Jamble" / Planning and sales of business products such as uniforms, safety workwear, environmental items, promotional goods, stationery, and OA supplies
URL: https://www.jamble.co.jp/
Company Name: Lestas Inc.
Headquarters: Kita, Osaka City
1. Background of the Share Acquisition and Strategic Significance
Since its founding in 1963, Asahi Sangyo has been a pioneer in catalog mail order for businesses for over 60 years, building a strong customer base of over 90,000 companies and a supplier network of over 200 companies. This M&A will solidify our position as a platformer in the personalization market by injecting our strengths in "digital marketing" and "in-house developed ordering systems" into Asahi Sangyo's "solid real assets."
2. Main Synergies of this Integration
Through this M&A, we will achieve overwhelming value-up centered on the following six points.
Promotion of cross-selling to the integrated customer base:
By integrating the customer bases of both companies, we will establish a one-stop cross-selling model that satisfies all personalized needs of customers, ranging from uniforms to novelty items and office supplies.
Injection of digital marketing know-how:
We will apply our advanced data analytics to "Jamble" to accelerate the optimization of new customer acquisition costs and the maximization of LTV.
Operational excellence through the integration of proprietary ordering systems:
We will introduce our in-house developed ordering system into Asahi Sangyo's workflow. By thoroughly automating analog processes, we will shorten lead times, eliminate dependency on individual skills, and improve operating profit margins.
High added value through UI/UX improvements:
By injecting UI/UX that prioritizes customer experience, we will evolve the traditionally complex personalized ordering process into an intuitive one. The improvement in convenience will further elevate the added value of the products themselves and become a differentiating factor from competitors.
Strengthening presence as a personalized goods platformer:
Through this integration, we will solidify our position as a leading company in the personalized goods platform space. By leveraging the resulting economies of scale, we will provide even higher added value to our customers than ever before.
Strengthening the foundation of the supplier network:
We will fuse Asahi Sangyo's strong purchasing foundation with our technology. By realizing data integration with suppliers, we aim to streamline the entire supply chain, ensuring a more stable product supply and cost competitiveness.
3. Future Outlook
We position this M&A as Asahi Sangyo's "second founding" and will fully utilize the management resources of both companies. To embody our mission of "Changing personalization, changing with personalization," we will redefine existing business customs with technology and continue active growth investments to sustainably improve medium-to-long-term corporate value and shareholder value.
4. Comments from Representatives of Both Companies
Shinichi Amano, Representative Director and President, Asahi Sangyo Co., Ltd.
For 63 years since our founding, we have walked alongside business customers nationwide through our catalog mail order and EC site "Jamble." By becoming a member of the Lestas Group, which leads the personalization market, I am confident that we can pass on the personalization technology we have cultivated and provide even greater value. While leveraging the strengths of both companies, we will continue to deliver higher quality and more convenient services to our customers.
Susumu Owaki, Representative Director, Lestas Inc.
Welcoming Asahi Sangyo—with its 63-year history, know-how cultivated in the SMB mail order and EC market, a customer base of over 90,000 companies, a product lineup Lestas did not have, and a supplier network of over 200 companies nationwide—into our group symbolizes the trend of realignment and consolidation in the entire industry. By fusing Lestas's marketing and digital foundation specialized in personalization with Asahi Sangyo's management resources and customer base to maximize synergies, the Lestas Group will accelerate further growth. By combining the strengths of both companies, we will strongly drive the creation of next-generation customer experiences and bring new transformations to the industry.
Company Name: Asahi Sangyo Co., Ltd.
Headquarters: 2-28-6 Minamikamata, Ota-ku, Tokyo
Representative: Shinichi Amano, Representative Director and President
Business Description: Operation of EC site "Jamble" / Planning and sales of business products such as uniforms, safety workwear, environmental items, promotional goods, stationery, and OA supplies
URL: https://www.jamble.co.jp/
Company Name: Lestas Inc.
Headquarters: Kita, Osaka City