“Feel the Summer” Festival Events, HOT & COOL Menus, and More: LUMINE & NEWoMan ETHICARNIVAL Returns for Its 4th Edition

LUMINE Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Teruyuki Omote) will host the fourth edition of the "LUMINE & NEWoMan ETHICARNIVAL" from Thursday, July 16, 2026. This campaign, held at LUMINE and NEWoMan stores, evolved from traditional summer and winter sales, aiming not merely at discounts but offering customers an enriching experience centered on ethical products and activities that allow them to fully enjoy the season.

LUMINE has long been critical of large-scale discounting based on mass production and the disposal of surplus inventory. Instead, the company has focused on strengthening regular-price sales, emphasizing thoughtful customer service and promoting high-value products. Recently, with growing consumer awareness around sustainability, more customers are seeking mindful, satisfying shopping experiences. As such, beyond simple price reductions, there is increasing demand for multifaceted value propositions during sales periods. Against this backdrop, LUMINE launched the "LUMINE & NEWoMan ETHICARNIVAL" starting in winter 2024, centered on the concept of "fully enjoying the season."

The fourth edition, themed "Making Hot Summer Days Even More Enjoyable," features an evolved version of last year’s highly successful "Cosmetics Collection & Upcycling Campaign," now enhanced into a participatory upcycling experience. Additionally, a diverse lineup of seasonal events—including fashion, food, and community collaboration initiatives—will be offered across all locations to help customers make the most of the long summer.

Special website: https://www.lumine.ne.jp/ethicarnival/

Evolution of the Cosmetics Collection & Upcycling Campaign

Following last year’s successful collection of approximately 28,600 unused cosmetics, the "Cosmetics Collection & Upcycling Campaign" returns this year at 11 locations.

Customers who bring in unused cosmetics from home will receive shopping vouchers redeemable at the stores.

The collected cosmetics will be upcycled into new products within LUMINE stores—such as color materials for "Rumijo Gacha" keychains or paints used in workshops.

Last year’s results:

・Number collected: approx. 28,600 items

・Total weight: approx. 517kg (containers + contents)

・CO2 reduction: approx. 498.4kg

・Reduction rate: 84.7%

<This Year’s Edition: A Participatory Upcycling Experience Featuring Sorting and Beyond>

This year, the campaign expands beyond mere collection to include a hands-on "sorting experience." Since cosmetics cannot be recycled as-is, they must first be separated into contents and containers before being transformed into new products. Customers are now invited to participate in all three stages—"bringing in," "sorting," and "witnessing rebirth"—making it an engaging way to experience the circular economy firsthand.

<Participating Stores>

LUMINE Omiya, LUMINE Kitasenju, LUMINE Shinjuku, LUMINE Tachikawa, LUMINE Yokohama, LUMINE Machida, LUMINE Ogikubo, Omiya LUMINE Wing, LUMINE Fujisawa, LUMINE Kawagoe, NEWoMan Takanawa (co-hosted with iLUMINE, LUMINE’s online shopping platform)

<Collection Period and Locations>

Please check the special website for store-specific dates and locations.

<Cosme Rigo Land Store supported by Cosme Kitchen>

A sustainable pop-up store offering "imperfect" cosmetics—items with minor packaging flaws but full quality—at special prices to promote circularity. This project, jointly run by LUMINE, the natural and organic cosmetics boutique "Cosme Kitchen," and the Sustainable Cosmetics Award Secretariat, successfully circulated around 2,430 cosmetics items during its January 2026 launch. This time, popular brands such as "amritara" and "MAMMABABY" will make their debut, with around 30 brands expected, including brands carried by "Cosme Kitchen" and award-winning sustainable cosmetics brands.

Diverse Seasonal Events Across All Locations

Food Events Celebrating the Season

NEWoMan Yokohama

Yokohama NEW Bon Festival: An Adult Summer Festival

・Dates: Saturday, July 25, 10:00–18:00; Sunday, July 26, 10:00–17:00

・Location: 3F Atrium, 6F 800°DEGREES CRAFT BREW STAND

・Details:

NEWoMan Yokohama presents "Yokohama NEW Bon Festival," an adult-oriented summer festival celebrating Yokohama’s local culture and seasonal delights. Local favorites such as è più and Uchida Biyori will gather alongside creators and brands beloved by Yokohama residents. The event will feature the exclusive craft beer "SPARKLING Summer IPA," specially brewed by Number Nine Brewery for NEWoMan Yokohama. A grand lottery event will also be held over the two days, with prizes including a one-night stay with breakfast for two at OMO7 Yokohama by Hoshino Resorts.

HOT & SPARKLING: Spicy and Sparkling for Summer

・Dates: Thursday, July 16–Wednesday, August 19

・Details: 27 stores will offer special menus designed to make the most of hot summer days—from spicy HOT to refreshing SPARKLING. The "SPARKLING Summer IPA" craft beer, available during the "Yokohama NEW Bon Festival," will also be offered with food pairings, primarily at 9F restaurant shops.

※Also available at 6F 2416 Market.

LUMINE Yurakucho

LUMINE AGRI MARCHE

・Dates: Saturday, August 15, 14:00–19:00

・Location: Yurakucho Station Front Plaza

・Details:

Focusing on "seasonal produce, seasonal consumption," LUMINE Yurakucho will host "LUMINE AGRI MARCHE," featuring delicious ingredients and seasonal goods from across Japan.

・Participating vendors:

LUMINE Agri Shop, Boulangerie Anjou, HIBIYA-KADAN (Hibiya Park Main Store), and more!

LUMINE Ikebukuro

LUMINE IKEBUKURO meets YUZA & TOSHIMA

1 Collaboration Market Event: Yurihama Town, Yamagata Prefecture × Toshima Ward × JR Ikebukuro Station × LUMINE Ikebukuro

・Dates: Friday, July 24–Sunday, July 26

・Details:

A special market event themed around the sister-city relationship between Yurihama Town, Yamagata Prefecture, and Toshima Ward, where LUMINE Ikebukuro is located. Discover specialty products from Yurihama and the Shonai region at Ikebukuro. Additional collaborative events with Toshima Ward and JR Ikebukuro Station will also be held.

▶ Event details: https://www.lumine.ne.jp/ikebukuro/topics/detail/?cd=003530

2 Ethical Action Event: Win Shopping Vouchers!

·Dates: Saturday, August 1 and Sunday, August 2, 11:00–19:00 daily

·Details:

Answer a simple questionnaire supporting regional co-creation and enter a lottery to win a 300-yen shopping voucher (valid for purchases of 1,000 yen or more) at LUMINE Ikebukuro.

LUMINE Est Shinjuku

Shinjuku Eisa Festival × LUMINE Est Shinjuku

·Dates: Saturday, July 25, 12:00–20:00

·Location: Hanoo-san Plaza (East Exit Plaza, Shinjuku Station)

·Details:

Coinciding with "Shinjuku Eisa Festival," a major summer event in Shinjuku, LUMINE Est Shinjuku will bring the vibrant energy of Okinawa—the symbol of Japan’s summer. Enjoy a festival gacha with summer-themed prizes, food trucks serving Okinawan local cuisine, and live music performances.

·Food vendors: Shima Jikan, Chondara Shokudo

·Okinawan Island Music Live: Okinawa Paradise 1 15:30–16:00 2 17:00–17:30

LUMINE Omiya

HOT & COOL: Which Will You Choose to Satisfy Your Summer?

·Dates: Thursday, July 16–Wednesday, August 19

·Location: Restaurants, cafes, and food shops

·Details:

Offering 58 stores’ seasonal items and menus centered on HOT (spicy, hot, stamina-boosting) and COOL (cold, refreshing, fatigue-combating) themes to fully enjoy the season.

Shopping Experiences

NEWoMan Shinjuku

\Workshops / Fun for Parents and Children\

Concurrent Events: "Pass the Baton Market" & "KIKAZARU -Relight Jewelry Market-"

Under the slogan "Emptying Japan’s Warehouses," the "Pass the Baton Market" shines a light on deadstock, out-of-spec, and sample items sitting unused in corporate warehouses.

This time, we present two simultaneous events: the popular "Pass the Baton Market," featuring summer shopping and craft activities using leftover materials, and "KIKAZARU -Relight Jewelry Market-," a new event showcasing 11 jewelry brands using diverse materials and techniques.

Featured brands (partial list):

SHIPS / Petit Bateau / ARCH&LINE / HOZUBAG / Ishida Seibou

e.m. / HARIO Lampwork Factory / Hue Rain and more (30 brands total)

※Full list of brands and event details to be announced on July 7 (Tue) on the official Pass the Baton Market website.

·Dates: Friday, July 31–Sunday, August 2, 11:00–19:00 (until 18:00 on final day)

·Location: NEWoMan Shinjuku 5F LUMINE Zero

·Admission: Free

·Organizer: PASS THE BATON Co-host: NEWoMan Shinjuku

·Operated by: Smilez Co., Ltd. & NEWoMan Shinjuku

NEWoMan Takanawa

\Workshops / Fun for Parents and Children\

Junkei Carnival – Love, Loved, Reloved.

At NEWoMan Takanawa, we invite you to reflect on your relationship with possessions by exploring the stories and intentions behind how things are made. Through craft exhibitions, kids’ flea markets, handwoven art walls made from leftover fabric collected from stores, and educational field trips to production sites, you can become part of a cycle of reuse and continuity. Discover, be inspired, share time, and pass it on—your choices help create a more comfortable future.

<Market Event> July 25 (Sat) & 26 (Sun) @ South2F Entrance

·Details:

"Kids’ Flea Market Supported by Mercari," where children are the main participants in buying and selling, and "Vintage Market" featuring NEWoMan Takanawa’s brands, together creating a market event where both adults and children can experience the cycle of reuse.

<Exhibition Event> July 16 (Thu)–31 (Fri) @ South2F "+Base1"

·Details:

An exhibition experience designed to help you understand the reasons behind emotional attachment to long-lasting items. Instead of just "looking at things," this space invites you to start building relationships with objects through items and videos showcasing craftsmanship and brand stories.

Participating brands: Clarks, JOHN SMEDLEY, Seep EYEVAN, VERMICULAR

<Origin Tours> 1 August 5 (Wed)–6 (Thu) @ Nara / 2 August 7 (Fri) @ Nagoya ※Fully reservation-based

·Details:

1 A two-day, one-night tour centered around "Kashinokoji Building," adjacent to the founding site of Nakagawa Masashichi Shoten, offering an immersive experience of Nara’s craftsmanship and culture.

2 A day-trip tour featuring a special experience visiting the non-public VERMICULAR factory and VERMICULAR Village.

LUMINE Shinjuku

\Workshops\

Pop-up Stores Featuring Reimagined Archive Fashion and Cosmetics

·Dates/Brands:

July 16 (Thu)–18 (Sat) / Midori Coffee [LUMINE debut]

July 19 (Sun)–24 (Fri) / CIRCULABLE SUPPLY [LUMINE debut]

July 25 (Sat)–27 (Mon) / Cosme Rigo Land Store supported by Cosme Kitchen

July 28 (Tue)–31 (Fri) / ADAM ET ROPE meets LUMINE ethicarnival

·Location: LUMINE1 2F Gallery1

·Details:

A series of limited-time pop-up stores reimagining archive fashion and cosmetics items. Highlights include "Midori Coffee," reworking archive pieces from fashion brand Synnove, and "Circulable Supply," featuring curated secondhand items selected from staff personal belongings.

An art workshop using collected cosmetics will also be held within the Cosme Rigo Land Store space.

LUMINE Machida

Items from "pickyou" Available! LUMINE MACHIDA FLEA MARKET

·Dates: Tuesday, July 21–Sunday, July 26

·Location: 2F POP-UP SPACE

·Details:

LUMINE Machida hosts its first influencer flea market, "LUMINE MACHIDA FLEA MARKET," at the 2F POP-UP SPACE. Influencers influential among younger generations will directly sell their own fashion items, themed around ethical fashion.

Additionally, items from the popular fashion resale app "pickyou" will also be available at the same venue!

Omiya LUMINE Wing / LUMINE Fujisawa

Get Rumijo Tenugui Towels Through Ethical Shopping: Ethical Shopping Relay

·Dates: Thursday, July 16–Wednesday, August 19

·Details:

Omiya LUMINE Wing and LUMINE Fujisawa jointly host the "Ethical Shopping Relay" across approximately 50 stores. During the Ethicarnival period, customers who purchase ethical products or services (categorized into five themes) or participate in events will receive one Rumijo Goods Exchange Coupon.

·Rumijo Goods:

2 coupons = tote bag; 3 coupons = tenugui hand towel from "Kamawanu"

·Redemption locations:

Omiya LUMINE Wing 5F LUMINE Wing Service Counter

LUMINE Fujisawa 4F LUMINE Card Counter

※Redemption dates: July 18 (Sat), 19 (Sun), August 1 (Sat), 2 (Sun), 15 (Sat), 16 (Sun)

※Hours: 10:00–17:00 daily

LUMINE Yokohama

\Workshops\

LONG LIFE is LOVE

·Dates: Thursday, July 16–Wednesday, August 19

·Location:

〈Window Display〉B1 East Exit Window (next to Mister Waffle)

〈Remake Studio〉1F in front of Tomorrowland

·Details:

LUMINE Yokohama’s Ethicarnival theme is "Long Life." We promote an ethical lifestyle centered on cherishing quality items for the long term, sometimes through remaking and renewal. In collaboration with Re-Creation, a sustainable fashion certification project, we present exhibitions and events around the concept of "Long Life." Featured will be items certified by Re-Creation, and a "Remake Studio" will open on Saturday, July 25 and Sunday, July 26, where visitors can bring in worn items to be remade and refreshed!

LUMINE Kitasenju

Mobile Vintage Clothing Store: TICKING STORE

·Dates: Thursday, August 6–Wednesday, August 19

·Location: 3F POPUP Space

·Details:

TICKING STORE is a mobile vintage clothing store run by Yatagai Wataru (21 years in apparel) and Tsuchiya Maki (16 years as a floral decorator). Based in Zushi, they focus on 1990s Ura-Harajuku subculture, creating original remakes and floral decorations. They travel across Japan 12 times a year, setting up pop-ups once a month.

LUMINE Tachikawa

\Fun for Parents and Children\ LUMINE TACHIKAWA Stamp Rally: Rumijo Goes on a Walk Around Tachikawa

·Dates: Thursday, July 16–Wednesday, August 19

·Location: LUMINE Tachikawa stores and surrounding JR Tachikawa Station area

·Details:

Join Rumijo as she guides you through the charming spots around JR Tachikawa Station! This digital stamp rally encourages visitors to explore both the mall and the surrounding area. Collect stamps to receive a guaranteed prize entry ticket!

LUMINE Ogikubo

\Workshops\ Explore the Store and Collect Steps Toward Ethical Living! LUMINE OGIKUBO Ethical Quest

·Dates: Tuesday, July 28–Wednesday, August 19

·Details:

Collect stamps by purchasing designated items or participating in initiatives listed in the leaflet.

Collect 3 stamps and present a receipt showing 1,500 yen or more (tax included, combinable) from any LUMINE Ogikubo store at the 2F Information counter to receive a 300-yen ONE LUMINE coupon!

Additionally, numerous summer vacation-friendly workshops will be held.

※Stamp rally sheets available at leaflet-listed shops or 2F Information.

※Receipts must be from within the campaign period.

※One ticket per person.

Exclusive Collaborations with the Original Character "Rumijo"

Approximately 15 stores will offer limited-edition campaign products in collaboration with the popular character "Rumijo." Special collaboration items, available only here, including food and fashion accessories, will be released.