Lumine Makes Paris Debut with 'tokyo sense' Pop-Up: Opening Event Draws 300 Visitors, Showcasing the Allure of Japanese Craftsmanship

Lumine Co., Ltd. (headquartered in Shibuya-ku, Tokyo; President & CEO: Teruyuki Omote) opened a pop-up store in Paris, France on June 14 as part of its 'tokyo sense' project, which aims to promote the appeal of Japanese brands globally. In collaboration with global partners including renowned creative director Andreas Murkudis, the project introduces Japan’s unique craftsmanship, sensibility, and aesthetic consciousness to international markets. An opening event held on June 13 attracted approximately 300 guests, primarily fashion industry professionals, marking a strong start that reflects high local interest in Japanese culture and craftsmanship.

On-site Highlights

More than twice the expected number of visitors attended the opening event. Attendees included fashion, art, and design professionals from France and neighboring countries who traveled specifically to experience the pop-up. The space was bustling with enthusiasm and curiosity.

Among the product categories—fashion, crafts, beauty, jewelry, and art books—fashion tops were especially popular. Items featuring high-quality textures, seamless whole-garment knitwear, and minimalist, clean designs received particularly positive feedback. Additionally, many visitors came specifically for art books published by renowned Japanese galleries, highlighting strong interest in Japanese art and culture.

(Left) Andreas Murkudis personally introducing art books to customers

Customer Feedback

From day one, visitors have praised the delicacy, quality, and design excellence of Japanese craftsmanship.

• "I’ve long admired Japanese brands, but nowhere else can you see so many under one roof."

• "Japanese brands perfectly balance design and quality. I’ll definitely bring friends next time."

• "The materials and stitching of Japanese brands are exceptional. I’ve been a longtime fan of Mr. Murkudis and deeply trust his aesthetic vision."

• "The store space embodies Tokyo’s refined sense of beauty."

Pop-Up Overview

[Event Details]

Store Name: tokyo sense

Period: June 14 (Sun), 2026 – July 7 (Tue), 2026

Location: 16 Rue des Minimes, 75003 Paris, France (Le Marais district)

Opening Hours: 11:00 – 19:00

Participating Brands (29 brands)

AKIO NAGASAWA Gallery | Publishing / amachi. / AOIRO / ATON / AUTTAA / BATONER / Chinoko Sakamoto / DRESSEDUNDRESSED / ÉCHAPPER / Edoya / FETICO / GOOD PEOPLE GOOD STITCHING GOOD PRODUCT / IKIJI / KAPTAIN SUNSHINE / KIMURA GLASS / MAISON ITOI / maison koichiro kimura / MARUHIRO / Nomàt / seya. / SHIHARA / shinkai jewelry / SHOYEIDO INCENSE CO. / ssstein / suzusan / Sugano ORGANIC / UJOH / uka / yahae

*In alphabetical order

About the 'tokyo sense' Project

Lumine is building a global network by connecting domestic and international locations, positioning itself as a hub linking Japan and the world. The 'tokyo sense' project is a key initiative to continuously promote the appeal of Japanese brands and craftsmanship internationally.

The project’s concept is 'Japan Sustain —Timeless and Evolving—'. It blends Japan’s enduring values—such as spiritual depth and meticulous artisanal dedication—with the adaptability of Japanese craftsmanship that evolves with modern lifestyles and needs. Through this fusion, Lumine aims to convey the profound depth and contemporary charm of Japanese culture to the world.

As part of this effort, the pop-up is held in Paris, a fashion capital with deep appreciation for craftsmanship and aesthetics. By acknowledging cultural and lifestyle differences, Lumine introduces uniquely Japanese values to a global audience, using this initiative as a springboard for future international expansion.

Creative Partner: Andreas Murkudis

A globally recognized buyer and retailer, Andreas Murkudis founded a select shop in Berlin in 2002. His current store, opened in 2011 in a former printing factory in Berlin’s Tiergarten district, offers a calm, spacious environment that blends fashion, design, and interior goods. Known for its simple, refined aesthetic, the store curates high-quality, long-lasting products with a strong emphasis on timeless design and functionality.