Melon Season Is Here! Lumine Hosts its Largest-Ever Melon Fair with 29 Stores, Featuring Melons from Japan's Top Producer, Hokota City

LUMINE Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Teruyuki Omote), as part of its "LUMINE AGRI PROJECT" initiative, will hold the "Hokota Melon Fair" from Monday, May 25 to Sunday, June 14 at Lumine Shinjuku, Lumine Est Shinjuku, NEWoMan Shinjuku, and EATo LUMINE Shinjuku, featuring menus using melons from Hokota City, Ibaraki Prefecture. Hokota City, Ibaraki Prefecture, is a leading producer, boasting the highest melon production value in Japan. This fair will feature the largest number of participating stores in Lumine's history for a melon fair, with 29 outlets. They will offer a diverse range of limited-time sweets and drinks, luxuriously using "Ibaraking" (green-fleshed melon) and "Quincy" (red-fleshed melon) shipped directly from Hokota City. List of participating shops and menus: https://pictona.lumine.ne.jp/scc-admin/asset/lumine/000061/000061/hokota_melon_2026.pdf About Hokota City Melons: Hokota City in Ibaraki Prefecture is Japan's top melon producer by output value. The sweetness and aroma nurtured by its mild climate and fertile soil are first-class. 'Ibaraking' is an original Ibaraki melon variety, attractive for its refreshing sweetness, thick and smooth texture, and fine, juicy flesh. 'Quincy' is characterized by its beautiful orange flesh, offering a mellow sweetness and smooth texture. Overview [Event Name] Hokota Melon Fair [Period] Monday, May 25 – Sunday, June 14 [Location] Lumine Shinjuku / Lumine Est Shinjuku / NEWoMan Shinjuku / EATo LUMINE Shinjuku [Participating Shops] 29 stores *Content is subject to change without notice. *Some products may be available in limited quantities. We ask for your understanding if they are sold out. *Includes multiple locations of the same brand. ■ About "LUMINE AGRI PROJECT": "LUMINE AGRI PROJECT" is Lumine's agricultural project that creates opportunities for food encounters and learning while connecting the city and the fields. It undertakes initiatives to help urban dwellers in the metropolitan area enrich their daily lives by engaging with the depth and diversity of food and their own health. ■ Lumine Shinjuku ■ Lumine Est Shinjuku ■ NEWoMan Shinjuku [Facility URLs] Lumine Shinjuku: https://www.lumine.ne.jp/shinjuku/ Lumine Est Shinjuku: https://www.lumine.ne.jp/est/ NEWoMan Shinjuku: https://www.newoman.jp/shinjuku/ LUMINE AGRI PROJECT: https://www.lumine.ne.jp/agri/ LUMINE AGRI PROJECT Official Instagram: @lumine_agriproject LUMINE AGRI PROJECT Official Facebook: https://www.facebook.com/lumineagri/