Lumiades Solution Launches 'Smaori,' an Integrated Customer Acquisition and Retention Service Combining GPS Ads and NFTs
Lumiades Solution has launched 'Smaori,' a new integrated acquisition service that fuses GPS location-based advertising with NFT technology. The service manages everything from NFT-based store incentives to digital stamp rallies, digitizing the store-visit experience. A free pre-delivery simulation report is also available to project outcomes.
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- 📰 Published: May 26, 2026 at 17:50
- 🔍 Collected: May 26, 2026 at 09:01
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Lumiades Solution (Headquarters: Bunkyo-ku, Tokyo; CEO: Kosuke Takita), a developer of IP business support using RWA and NFTs, has officially launched 'Smaori,' an integrated customer acquisition service combining GPS location-based ads and NFTs. Additionally, the company is now accepting requests for free trade area simulations to help clients visualize potential campaign outcomes before launch.
The service goes beyond attracting customers via location ads by allowing businesses to distribute 'visit-benefit NFTs,' 'stamp rally NFTs,' or 'commemorative NFTs' to visitors.
NFT Drop is a marketing technique where brands distribute NFTs to users who meet specific conditions. The system allows users to receive NFTs effortlessly via URL or QR code without the need for a dedicated wallet. This digitizes the visitor experience into a 'lifelong record,' supporting full-funnel retention through re-targeting of NFT holders. Campaigns can start with a minimum budget of 1,000 JPY per day, with delivery starting in as little as 3 business days.
■ Background
Traditional 'broad-reach' advertising is saturating due to the deprecation of 3rd-party cookies and reduced ROI on social media ads. There is a growing need to turn customer acquisition into 'business assets' rather than continuously paying for new customer acquisition.
■ Service Overview
[Layer 1] GPS Location Ad 'Smaori'
Utilizes location data of 51 million people in Japan to enable precise targeting based on historical movement patterns.
[Layer 2] NFT Design
Distributes NFTs to visitors, turning their experience into an asset and building a base for re-engagement.
■ Example Usage Patterns
1. Visit Incentive NFT: Targeting visitors of competitors to distribute exclusive NFTs upon arrival.
2. NFT Stamp Rally: A tour-style campaign visiting participating facilities.
3. NFT-based Repeat Targeting: Retargeting existing NFT holders with announcements of new menus or exhibitions.
■ Free Trade Area Simulation
Provides a completely free report covering projected reach, CTR, and number of clicks before launching the campaign.
The service goes beyond attracting customers via location ads by allowing businesses to distribute 'visit-benefit NFTs,' 'stamp rally NFTs,' or 'commemorative NFTs' to visitors.
NFT Drop is a marketing technique where brands distribute NFTs to users who meet specific conditions. The system allows users to receive NFTs effortlessly via URL or QR code without the need for a dedicated wallet. This digitizes the visitor experience into a 'lifelong record,' supporting full-funnel retention through re-targeting of NFT holders. Campaigns can start with a minimum budget of 1,000 JPY per day, with delivery starting in as little as 3 business days.
■ Background
Traditional 'broad-reach' advertising is saturating due to the deprecation of 3rd-party cookies and reduced ROI on social media ads. There is a growing need to turn customer acquisition into 'business assets' rather than continuously paying for new customer acquisition.
■ Service Overview
[Layer 1] GPS Location Ad 'Smaori'
Utilizes location data of 51 million people in Japan to enable precise targeting based on historical movement patterns.
[Layer 2] NFT Design
Distributes NFTs to visitors, turning their experience into an asset and building a base for re-engagement.
■ Example Usage Patterns
1. Visit Incentive NFT: Targeting visitors of competitors to distribute exclusive NFTs upon arrival.
2. NFT Stamp Rally: A tour-style campaign visiting participating facilities.
3. NFT-based Repeat Targeting: Retargeting existing NFT holders with announcements of new menus or exhibitions.
■ Free Trade Area Simulation
Provides a completely free report covering projected reach, CTR, and number of clicks before launching the campaign.
FAQ
スマオリとはどのようなサービスですか？
国内最大級の5,100万人分の位置情報データを活用し、行動履歴に基づいて精密な配信が可能なGPS位置情報広告サービスです。
NFTと組み合わせて何ができますか？
来店特典、スタンプラリー、イベント記念NFTなどを配布し、来店体験を資産化してリピーター育成のための再配信に活用できます。
商圏無料シミュレーションとは何ですか？
予算やターゲットに応じて、配信前の想定リーチ数、クリック数、CTRなどを算出するレポートサービスで、無料で提供されます。
サービスの導入費用はいくらですか？
初期費用および月額利用料は0円です。スマオリの広告費は1クリック100円から、最低1日1,000円から設定可能です。
どのような業種で活用できますか？
クラシック演奏会、カフェ・飲食店、ギャラリー、ポップアップストア、商店街・観光協会など、リアル店舗やイベント運営に適しています。