SNS Sensation Dubai Chocolate Becomes 'Mochi'!? Premium 'Haginio Mochi' Meets Trendy Crunchy Texture. New Fusion Japanese-Western Sweet 'Mochiriche' Launched by Health Tea E-Shop 'Fukucha'

【Innovative Japanese-Western Dessert】The long-awaited new release following the SNS sensation 'Shokoriche'!

'Health Tea Online Store × Fukucha' (operated by Leaf Edge Co., Ltd., headquartered in Okayama City, Okayama Prefecture), which aims to enhance the enjoyment of tea with delicious sweets, has announced its highly anticipated new product following the SNS-popular raw chocolate truffle 'Shokoriche'. On June 3, 2026, they launched 'Mochiriche', a revolutionary chocolate mochi wrapped in premium mochi made from high-end wagashi ingredient haginio powder, incorporating elements of the globally trending 'Dubai chocolate'. Two varieties are available: 'Premium Dubai Chocolate Flavor' featuring the world-famous pistachio and kadaif crunch, and 'Rich Chocolate Flavor' that melts luxuriously when warmed.

1,500 Sets Sold Out Within Just Two Weeks of Launch!

Approximately two weeks after launch, the initial production run of 1,500 sets has already sold out. Due to overwhelming demand, pre-orders for additional production batches have been urgently opened.

Cross-section of Rich Chocolate and Premium Dubai Chocolate flavors

Introducing two varieties:

'Rich Chocolate Flavor'—melts like 'fondant au chocolat' with just 20 seconds in the microwave.

'Premium Dubai Chocolate Flavor'—irresistible crunchy texture from pistachio and kadaif, currently a global sensation.

Three 'Sinfully Delicious' Features of Mochiriche

Ultimate Mouthfeel: Ultra-thin mochi made from premium 'haginio powder', as soft as a baby's cheek.

Unprecedented Texture: A novel combination of the 'fluffy, chewy, melt-in-mouth' haginio mochi and the 'crunchy' kadaif.

A New Way to Eat Chocolate Mochi: The ganache oozes out magically after just 20 seconds in the microwave.

Perfect for Home Use: Generous size (up to 600g) offered at great value as 'wara-ari' (imperfect but affordable) due to artisanal handmade production.

A New Series Born from Playful Ambition: 'Can We Top Kibi Dango?!'

This innovation began with customer feedback on our popular raw chocolate truffle 'Shokoriche': 'We want to experience more diverse textures!'. Inspired by the playful idea of creating a new local specialty that could rival Okayama's famous 'kibi dango', we lavishly used premium haginio powder, a high-end wagashi ingredient. By encasing the wildly popular Dubai chocolate, we've created a 'sinfully delicious chocolate mochi' so innovative it would surprise even traditional tea merchants.

Delivered in a retro-modern package themed around 'Momotaro', Okayama's iconic local character.

The Rich Chocolate flavor features Momotaro and his companions at Okayama Castle, while the Premium Dubai Chocolate flavor shows them traveling to Dubai with suitcases.

Ultimate Smoothness Like Silk: Premium 'Haginio Powder' Delivers 'Fluffy, Chewy, Melting'

The mochi wrapping the ganache is no ordinary mochi.

We use 'haginio powder', a premium wagashi ingredient with particles far finer than regular mochi flour.

True to its name—derived from the fine silk fabric 'haginio'—it boasts a silky smooth texture like a baby's cheek, remarkable elasticity, and a delicate melt-in-the-mouth sensation.

The moment it touches your tongue, the ultra-thin, silk-like mochi gently dissolves, releasing the smooth, body-temperature-melted raw chocolate from within.

A truly supreme fusion sweet where the finest Japanese ingredients and innovative Western flavors harmonize in layers.

Mochi made with haginio powder is known for its excellent stretch.

Two Enchanting Flavors

[1] 'Rich Chocolate Flavor'—Sinfully Melty in Just 20 Magical Seconds!

We've embedded a crisp chocolate texture within an ultra-smooth, rich raw chocolate ganache.

A new sensory experience where the 'fluffy', 'chewy', 'melty' textures are accented by a delightful 'crunch'.

Moreover, heating for just 20 seconds in the microwave melts the ganache into a hot, gooey delight, transforming it into a blissful experience akin to freshly made 'fondant au chocolat'.

Enjoy it chilled and crisp, or warmed and gooey—a bewitching flavor that offers two pleasures in one.

Sinful fondant experience

[2] On the Trend Frontier! Crunchy × Chewy 'Premium Dubai Chocolate Flavor'

Boldly reimagined: the SNS and media sensation 'Dubai chocolate' now as mochi!

We've generously kneaded ultra-thin noodle-like 'kadaif' dough and extra pistachio pieces into a rich, aromatic pistachio chocolate ganache.

After the delicate chewiness of the haginio powder mochi, the deep, nutty aroma of pistachio rushes in.

Then, the rhythmic crunch of kadaif and diced pistachios creates an unprecedented depth of luxurious flavor.

Cross-section of Premium Dubai Chocolate flavor

Generous Size for Maximum Enjoyment! Artisan Craftsmanship Offered at Great Value as 'Wara-ari'

Each 'Mochiriche' is carefully handcrafted by skilled artisans, one by one.

Specifically, because the mochi uses delicate haginio powder, the texture is very soft, resulting in slight variations in size or shape. Thus, it is sold as 'wara-ari' (imperfect but affordable). However, the delicious taste and premium ingredient quality are fully preserved, delivered in generous portions.

Making Tea Time More Fun and Fresh

'Health Tea Online Store Fukucha' has always delivered healthy and delicious tea. 'Mochiriche', our latest creation, is a product filled with playfulness, designed to make tea time the most exciting experience possible. While artisan craftsmanship limits large-scale production, we are committed to delivering surprise and luxury to your moments of relaxation. Pre-orders for additional batches, following the initial sell-out, are now open at all stores. Please brew your favorite tea or coffee and savor this 'sinfully melty' delight.

[Product Overview]

・Product Name: Mochiriche

・Flavors / Contents:

Rich Chocolate Flavor (600g), Premium Dubai Chocolate Flavor (500g)

・Price: Rich Chocolate Flavor 3,990 JPY (tax included), free shipping; Premium Dubai Chocolate Flavor 4,290 JPY (tax included), free shipping

・Sales Site: Health Tea Online Store × Fukucha Rakuten Market Store

・Product URL (Rakuten): https://item.rakuten.co.jp/fukucha/mochiriche/

[Company Overview]

Company Name: Leaf Edge Co., Ltd.

Address: 315-10 Takamatsubara Kozai, Kita-ku, Okayama City, Okayama 701-1334, Japan

Store Name: Health Tea Online Store × Fukucha Rakuten Market Store

Representative: Hiroaki Ozaki, CEO

Phone: 0120-930-713