[10th Anniversary] Lifestyle Brand 'natoha' Launches Special Website
Lifet Co., Ltd.'s lifestyle brand 'natoha' celebrates its 10th anniversary in March 2026. The company has launched a commemorative website featuring the 'natoha Tree' user-participation project and future initiatives to express gratitude and share its brand journey.
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- 📰 Published: May 26, 2026 at 20:30
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## Lifestyle Brand 'natoha' Launches 10th Anniversary Special Site
natoha, a Japan-based lifestyle brand operated by Lifet Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Takeshi Oya), marked its 10th anniversary in March 2026.
To commemorate this milestone, the brand has launched a special 10th-anniversary website. This site serves as a platform to express gratitude to users and business partners throughout the year, while showcasing the brand's journey, core philosophies, and future vision.
### The Values natoha Cherishes
Born from the desire to help people spend natural and happy time through the blessings of nature (implied by the syllables 'na' for vegetables, 'ha' for leaves, and 'hana' for flowers), natoha strives to create more than just products.
The brand aims to transcend the rigid world of 'must-be-organic' or 'must-be-pesticide-free.' Instead, it focuses on respecting the inherent power and culture of its materials, ensuring that picking up its products brings enjoyment, delicious flavors, and comfort. Utilizing the power of nature and focusing on production environments are simply tools to achieve this end.
natoha prioritizes products that can be confidently recommended to family and friends. Above all, it aspires to generate smiles and conversations among as many people as possible through the brand, a core value upheld over the past decade.
### Launch of 'natoha Tree' Commemorative Project
As the first phase of the special anniversary site, 'natoha Tree' has been launched. This project invites messages from users. Contributions can be submitted via a dedicated URL sent in order emails or through Instagram using the hashtag #natoha10th. Participants are encouraged to share their experiences or thoughts about the brand. As more messages are gathered, the 'natoha Tree' grows, symbolizing the connection fostered with loyal customers over the years.
### Future Roadmap
The special site plans to release the following content periodically:
- Origins and brand history
- Product development philosophy
- Production background and sustainable initiatives
- Profiles of producers
- The future vision of natoha
### Featured Products
#### natoha 'Black Carrot Tea'
Launched in March 2016 as the brand's debut product, this is Japan's first purely domestic vegetable and herbal tea. It blends rare black carrots grown without herbicides or pesticides under the Okinawan sun with local herbs. Manufactured in an ISO22000-certified facility, it is safe for all ages and retains its antioxidant properties whether served hot or iced.
#### natoha 'Ulmolift'
Released in April 2024, this plant-based supplement is formulated with a double blend of rare algae-derived oil (Pentadecyl-containing Oran oil) and camellia seed extract. Designed to support daily beauty and vitality, it has been certified as a product under the Tokyo Metropolitan Government's 'BuyTOKYO' promotion project.
natoha, a Japan-based lifestyle brand operated by Lifet Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Takeshi Oya), marked its 10th anniversary in March 2026.
To commemorate this milestone, the brand has launched a special 10th-anniversary website. This site serves as a platform to express gratitude to users and business partners throughout the year, while showcasing the brand's journey, core philosophies, and future vision.
### The Values natoha Cherishes
Born from the desire to help people spend natural and happy time through the blessings of nature (implied by the syllables 'na' for vegetables, 'ha' for leaves, and 'hana' for flowers), natoha strives to create more than just products.
The brand aims to transcend the rigid world of 'must-be-organic' or 'must-be-pesticide-free.' Instead, it focuses on respecting the inherent power and culture of its materials, ensuring that picking up its products brings enjoyment, delicious flavors, and comfort. Utilizing the power of nature and focusing on production environments are simply tools to achieve this end.
natoha prioritizes products that can be confidently recommended to family and friends. Above all, it aspires to generate smiles and conversations among as many people as possible through the brand, a core value upheld over the past decade.
### Launch of 'natoha Tree' Commemorative Project
As the first phase of the special anniversary site, 'natoha Tree' has been launched. This project invites messages from users. Contributions can be submitted via a dedicated URL sent in order emails or through Instagram using the hashtag #natoha10th. Participants are encouraged to share their experiences or thoughts about the brand. As more messages are gathered, the 'natoha Tree' grows, symbolizing the connection fostered with loyal customers over the years.
### Future Roadmap
The special site plans to release the following content periodically:
- Origins and brand history
- Product development philosophy
- Production background and sustainable initiatives
- Profiles of producers
- The future vision of natoha
### Featured Products
#### natoha 'Black Carrot Tea'
Launched in March 2016 as the brand's debut product, this is Japan's first purely domestic vegetable and herbal tea. It blends rare black carrots grown without herbicides or pesticides under the Okinawan sun with local herbs. Manufactured in an ISO22000-certified facility, it is safe for all ages and retains its antioxidant properties whether served hot or iced.
#### natoha 'Ulmolift'
Released in April 2024, this plant-based supplement is formulated with a double blend of rare algae-derived oil (Pentadecyl-containing Oran oil) and camellia seed extract. Designed to support daily beauty and vitality, it has been certified as a product under the Tokyo Metropolitan Government's 'BuyTOKYO' promotion project.
FAQ
Where can I buy natoha products?
They are available for purchase on the official websites (https://www.natoha.com/ and https://www.lifet-select.com/).
Does Black Carrot Tea contain caffeine?
Generally, 'natoha Black Carrot Tea' is caffeine-free. However, the 'Cleanse' blend contains a small amount of caffeine derived from green tea.
What are the features of Ulmolift?
It is a supplement that supports the foundation of beauty, formulated with rare algae-derived ingredients and plant-based components such as camellia seed extract.