Liberty Pro Unveils "TEN-MADE" Display Fixtures: 50% Cost Reduction and Small Lots from 10 Units

Liberty Pro has launched "TEN-MADE," a new in-store display fixture service for cosmetics brands that reduces initial fixed costs by over 50% compared to traditional models. This service supports small-lot production starting from just 10 units, catering specifically to EC-first and SNS-born brands looking to test physical retail markets. By standardizing dimensions and adopting a knockdown structure for efficient shipping, Liberty Pro lowers the barrier to entry for drugstores and variety shops. It enables a PDCA-driven marketing approach, allowing brands to start small and scale up based on real market reactions.